How to engage each generation with brands through an adapted digital approach
Click to register free for our 30min webinar in English:
21 November, 2017
10 am GMT (London) – 11 am CET (Paris)
Speakers: Delphine Parois & Isabelle Goisbault
> Register here
A case study with Mouton Cadet, an international brand born in 1930 and now the leading brand for Bordeaux wines.
The Bordeaux-based brand turned to Strategir for insight that helped it identify the needs of its core buyers while securing its future by attracting younger generations. We will share how a full digital approach enables all generations to share their perceptions and how to adapt to them. We will present:
- The benefit of a participative platform like Multivote built on social media to better connect with consumers and encourage interaction
- The intimately grounded reality of a bespoke mobile app like ConnectLife, revealing genuine consumer vision and usage of the brand
Caroline Bastide joins Strategir
Caroline Bastide joined Strategir at the beginning of September 2017 as Digital & Services Director, following nearly 20 years’ experience in research at IPSOS, GFK, Harris Interactive and more recently MetrixLab.
“I’ve joined the Strategir team with a double objective: to strengthen existing digital approaches and also to consolidate Strategir’s offer in the Services sector,” explains Caroline. Emmanuel Delsuc, Managing Director, adds, “Strategir started its digital movement a few years ago, building on its fundamental expertise and DNA in market research. Customers expect us to develop hybrid approaches that are adapted to new strategic challenges, deadlines and budgets based on technological developments. Caroline, through her experience and expertise and great motivation will accelerate this dynamic. In addition, Caroline will be based at Strategir WSA in Paris, Strategir’s Qualitative and Creative Consumer Research Institute, in order to facilitate combining the Group’s qualitative and quantitative talents. This will be a real asset for the Services sector.”
“Strategir supports marketing innovation and brings high value-added expertise to its customers, with hands-on, personalized support and proven solutions. I am delighted to contribute to Strategir’s ambitions to better respond to future challenges through digital technologies and services,” concludes Caroline.
How artificial intelligence multiplies confidence in sales volume forecasts
Based on a case study where expected volumes were within 5% of post launch sales, this webinar will show how AI based forecasting can increase your confidence in sales volume forecasts built on research samples of a couple of hundred consumers.
To achieve this, the Market Shaker® AI volumetric model:
- Simulates the diversity of consumer behaviours by multiplying the power to predict each one’s behaviour up to 10,000 times
- Captures the true richness of real world behaviours to predict the role of your innovation in each individual consumers’ purchase repertoire
Thanks to AI’s enhanced understanding of consumers’ behaviour, you get the confidence of thousands upon thousands of virtual consumers’ response to your innovation.
- English webinar – 12 October, 2017 – 11am BST (London) / 12AM CEST (Paris)
- German webinar – 18 October, 2017 – 10am BST (London) / 11AM CEST (Paris)
- French webinar – 19 October, 2017 – 10am BST (London) / 11AM CEST (Paris)
Comment décrypter grâce au digital les perceptions trans-générationnelles à l’égard d’une marque premium ?
Cas concret avec Mouton Cadet, une marque internationale née en 1930 devenue la première marque des vins de Bordeaux.
Participez gratuitement à notre atelier :
Mardi 26 septembre 2017
de 9h à 11h à Paris
Nos experts études & digitaux expliqueront comment une approche digitale et globale permet de recueillir des insights consommateurs pour qu’une marque premium captive les générations d’aujourd’hui et de demain !
- L’apport du vécu et des petits moments de vérité au quotidien via une application mobile pour éclairer les insights consommateurs
- L’enrichissement de ces insights au travers d’une plateforme participative et les réseaux sociaux
Artificial Intelligence and Market Research
Please join us at the NewMR virtual conference about Artificial Intelligence and Market Research.
Strategir will explain how to apply AI to strengthen sales volume forecasts.
We are presenting in Session 1:
Friday 22 September
10am London time / 11am Paris time
Inside our Market Shaker® model, AI truly covers the diversity of individual behaviour and the influences on it. It mushrooms a typical research sample of people into a vast virtual panel, each one reacting to the innovation and its marketing in their own way, so you can have greater confidence in the sales forecast.
And the winner is… Strategir’s VR development wins top prize
Innovative use of VR for product tests wins 1st prize at the French Marketing Awards 2017!
Strategir was recently awarded the 1st prize in the Research category of the renowned French Marketing Awards (Trophées Marketing 2017) for a joint study with Firmenich. The pioneering research approach gave Firmenich higher predictability for sniff tests by using VR. Virtual Reality was used to set the context for product tests which simulated the real consumption experience of a product. As context strongly influences our feelings and behaviour, the use of VR leads to more discriminating results. [Info] This year, there were ten nominees for the Research Award. Isabelle Goisbault, Head of R&D, Strategir said ‘We are very proud to have won the 1st prize despite the strong competition’. The 2nd prize went to Sociovision with NRJ and the 3rd prize to Ipsos with France Television.
With this award, something unique happened which has never happened before: Strategir won the 1st prize two years in a row! In 2016, Strategir won the same prize for a joint project with Samsung redesigning their Samsung Experience Store in Paris: [Info]
The added value of VR for your market research is significant. The immersion truly transports participants into a realistic context. We would be happy to show you more about our case studies for VR in shopper experience, laundry detergent fragrance and beer tasting. Get in touch to use our award-winning expertise as an input generator for new ideas for your market research.
Virtual immersion Golden winner at Marketing Trophy for product testing
A great product delivers a great experience but context strongly influences our feelings and behaviour. Product testing works best in settings that are closest to shopper or consumer life.
You may have seen our 2016 last year Golden award winning work with Samsung which showed the insights to be gained through realistic, active and immersive shopper experiences [if not, check it out here]. Sharing the same aim in product testing, Strategir and Firmenich have moved onto investigating whether VR settings positively impact consumer behaviour and improve data in sensory evaluation.
Wake up and smell the… laundry
Why virtual immersion positively impacts consumer engagement and product evaluation.
Through our latest golden French Marketing Trophy 2017 award winning virtual reality case study, you will find out:
- How virtual immersion can:
– Transport consumers to the moment of removing fresh washed laundry from the machine
– Engage them in their task and sharpen their senses
– Involve them in the fragrances and increase the quality of the data
- The golden rules to ensure success in your product evaluation
Click here to see the webinar.
Unlock consumer decisions with individual machine learning volume forecasts
Forecasting is a vital tool to guide product development and launch, yet over three quarters of innovations are discontinued by the following year.
We believe that a key condition for success lies in making solid volume forecasts that not only identify whether the innovation adds value but also focus on understanding how consumers evaluate products and make purchase decisions.
Innovation research needs to go further than a macro-view of potential sales volumes and take into account the individual characteristics of each buyer.
Our individual by individual forecasting approach creates a virtual consumer panel from survey participants and matches this to the current market landscape. The Market Shaker® model then uses machine learning to simulate a whole host of purchase outcomes for each consumer moment by moment over time and so creates tens of thousands of virtual consumers.
Strategir WisdomAsia is changing to Strategir BlueGate
Strategir and WisdomAsia will stop their partnership from the 31st of March. William Lu, former Co-Managing Director of WisdomAsia, has decided to start a new venture. The new company is named BlueGate Research & Consulting. William Lu, CEO of BlueGate, will setup a new joint venture with Strategir: Strategir BlueGate, effective 1st of April.
William says “I’m very excited to keep on working with Strategir after 10 years of cooperation. This new joint venture will give us a greater opportunity to go further in understanding the consumer truth thanks to high quality data collection, deep understanding of local dynamics, along with the expertise provided by Strategir. Here at Strategir BlueGate, we truly believe in combining science and arts, in achieving truly relevant and dynamic understanding of the demand of Chinese consumers and the fast changing market environment. We also aim to add further dimensions to our total offer, integrating big data and online technology into survey data, in order to address the dynamics of the new retail era in this online age”.
Emmanuel Delsuc, Strategir CEO, adds “We are very happy to continue working with William’s team as it has been a real success over the past decade. BlueGate offers new opportunities and will continue to provide the best services to our clients. William and his team have the local knowledge and expertise to add value and understanding of the Chinese culture and consumer to the benefit of our clients”.
Printemps des Etudes 2017
Nous serons présents au Printemps des Etudes les 20 et 21 Avril 2017 à Paris.
Venez assister à nos conférences :
> L’experience Virtuelle 360° qui donne vie à vos test de produits
Présenté par Isabelle Goisbault
La réalité virtuelle à 360° projette le consommateur dans un contexte adapté lui faisant vivre une expérience produit dans un cadre émotionnel proche de celui de la vraie vie.
Strategir et Firmenich partageront comment l’immersion virtuelle 360° peut être une alternative pertinente aux tests réalisés en salle.
> Utiliser les études tendances pour construire des insights
Présenté par Emmanuel Philippe
Nos études quali créa dédiées aux recherches d’insights intègrent des modules «tendances» qui complètent et enrichissent la démarche, en lui donnant une dimension plus prospective et inspirante.
Suivez aussi nos visites guidées :
– La transformation du point de vente – Ingrid Barthod
– La gestion agile des projets internationaux – Emmanuel Delsuc
– Communautés et labs collaboratifs – Pascal Bluteau & Emmanuel Philippe
Cliquez-ici pour afficher l’invitation au format PDF
Merry Christmas and happy New Year
We wish you a very happy Christmas and successful New Year!
Click here to see the greeting card.
A new identity thanks to 30 years of consumer truth
Today, clients define their strategies at a global level, but need to understand consumers locally. At the same time, new approaches are being adopted to track changing consumer attitudes.
Technology now drives consumer understanding: from neurosciences, big data, to web listening, virtual reality and digital tracking of implicit behaviours. It all adds up to many new potential insights, but only if you can analyse and put it into action.