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Strategir > News > Réalité virtuelle, réalité augmentée : comment anticiper ces évolutions ?

Réalité virtuelle, réalité augmentée : comment anticiper ces évolutions ?

JOURNEE NATIONALE DES ETUDES25 janv. 2018
11h15 – 12h30, présenté par Isabelle Goisbault, DGA en charge de l’innovation à Strategir.

L’adaptation des nouvelles technologies par les consommateurs est de plus en plus rapide ; bien sûr, celles-ci modifient profondément leurs habitudes et comportements, mais également leur relation au monde et à leur environnement.
Les études marketing se doivent d’anticiper ces évolutions, notamment en ce qui concerne aujourd’hui la réalité virtuelle, mais également la réalité augmentée, et particulièrement les casques de réalité virtuelle.

 

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Strategir > News > Best Wishes 2018

Best Wishes 2018

We wish you a very happy Christmas and successful New Year

Strategir > News > Are you confident in volume forecasting tools to properly predict the market?

Are you confident in volume forecasting tools to properly predict the market?

You need reliable sales volume forecasts to launch your innovation. Usually you rely on a quant survey of about 200 consumers to predict its market potential. Do you ever struggle with the capability of volume forecasting tools to fully integrate marketing plans, when at the same time media channels and promotional activities are more and more fragmented? What about the capacity to uncover the diversity of the market when consumers react their own way to marketing actions and innovations?

Inside our Market Shaker® model, Artificial Intelligence truly covers the diversity of individual behaviour by turning 200 consumers into a virtual ‘big data’ set predicting volumes with the confidence of up to 2m consumers. This transforms the way the impact of marketing activities is integrated and predicted.

Watch our video and webinar to find out more.

Strategir > News > Comment assurer le succès d’une démarche Clean Label auprès de vos consommateurs ?

Comment assurer le succès d’une démarche Clean Label auprès de vos consommateurs ?

Participation gratuite à notre webinar de 30 minutes, présenté en français
Mardi 30 janvier 2018 à 11h CET (Paris)
Intervenantes: Ariane van BEEK & Eve ALLIER
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La démarche Clean Label, hier l’apanage des petits industriels, est aujourd’hui investie par les grandes marques de l’agroalimentaire et de l’hygiène beauté.

Strategir a compilé pour vous les dernières tendances en termes de Clean Label et partage avec vous les enseignements consommateurs :

  • Quel impact d’une mise en avant d’une démarche Clean Label en front pack ?
  • Quelle formulation pour convaincre le consommateur ?
  • Quels pièges éviter ?
  • Une augmentation du prix de vente est-elle possible ?

 

Strategir > News > How to engage each generation with brands through an adapted digital approach

How to engage each generation with brands through an adapted digital approach

A case study with Mouton Cadet, an international brand born in 1930 and now the leading brand for Bordeaux wines.

The Bordeaux-based brand turned to Strategir for insight that helped it identify the needs of its core buyers while securing its future by attracting younger generations. We will share how a full digital approach enables all generations to share their perceptions and how to adapt to them. We will present:

  • The benefit of a participative platform like Multivote built on social media to better connect with consumers and encourage interaction
  • The intimately grounded reality of a bespoke mobile app like ConnectLife, revealing genuine consumer vision and usage of the brand

> Click here for the webinar recording and learn more about mobile research

Strategir > News > Caroline Bastide joins Strategir

Caroline Bastide joins Strategir

Caroline Bastide joined Strategir at the beginning of September 2017 as Digital & Services Director, following nearly 20 years’ experience in research at IPSOS, GFK, Harris Interactive and more recently MetrixLab.

“I’ve joined the Strategir team with a double objective: to strengthen existing digital approaches and also to consolidate Strategir’s offer in the Services sector,” explains Caroline. Emmanuel Delsuc, Managing Director, adds, “Strategir started its digital movement a few years ago, building on its fundamental expertise and DNA in market research. Customers expect us to develop hybrid approaches that are adapted to new strategic challenges, deadlines and budgets based on technological developments. Caroline, through her experience and expertise and great motivation will accelerate this dynamic. In addition, Caroline will be based at Strategir WSA in Paris, Strategir’s Qualitative and Creative Consumer Research Institute, in order to facilitate combining the Group’s qualitative and quantitative talents. This will be a real asset for the Services sector.”

“Strategir supports marketing innovation and brings high value-added expertise to its customers, with hands-on, personalized support and proven solutions. I am delighted to contribute to Strategir’s ambitions to better respond to future challenges through digital technologies and services,” concludes Caroline.

Strategir > News > How artificial intelligence multiplies confidence in sales volume forecasts

How artificial intelligence multiplies confidence in sales volume forecasts

Based on a case study where expected volumes were within 5% of post launch sales, this webinar will show how AI based forecasting can increase your confidence in sales volume forecasts built on research samples of a couple of hundred consumers.

To achieve this, the Market Shaker® AI volumetric model:

  • Simulates the diversity of consumer behaviours by multiplying the power to predict each one’s behaviour up to 10,000 times
  • Captures the true richness of real world behaviours to predict the role of your innovation in each individual consumers’ purchase repertoire

Thanks to AI’s enhanced understanding of consumers’ behaviour, you get the confidence of thousands upon thousands of virtual consumers’ response to your innovation.

> Click here for the webinar recording
> Click here to learn more about volume forecasting

Strategir > News > Comment décrypter grâce au digital les perceptions trans-générationnelles à l’égard d’une marque premium ?

Comment décrypter grâce au digital les perceptions trans-générationnelles à l’égard d’une marque premium ?

Cas concret avec Mouton Cadetune marque internationale née en 1930 devenue la première marque des vins de Bordeaux.

Participez gratuitement à notre atelier :
Mardi 26 septembre 2017
de 9h à 11h à Paris

Nos experts études & digitaux expliqueront comment une approche digitale et globale permet de recueillir des insights consommateurs pour qu’une marque premium captive les générations d’aujourd’hui et de demain !

  • L’apport du vécu et des petits moments de vérité au quotidien via une application mobile pour éclairer les insights consommateurs
  • L’enrichissement de ces insights au travers d’une plateforme participative et les réseaux sociaux
Strategir > News > And the winner is… Strategir’s VR development wins top prize

And the winner is… Strategir’s VR development wins top prize

Innovative use of VR for product tests wins 1st prize at the French Marketing Awards 2017!

Strategir was recently awarded the 1st prize in the Research category of the renowned French Marketing Awards (Trophées Marketing 2017) for a joint study with Firmenich. The pioneering research approach gave Firmenich higher predictability for sniff tests by using VR. Virtual Reality was used to set the context for product tests which simulated the real consumption experience of a product. As context strongly influences our feelings and behaviour, the use of VR leads to more discriminating results. [Info] This year, there were ten nominees for the Research Award. Isabelle Goisbault, Head of R&D, Strategir said ‘We are very proud to have won the 1st prize despite the strong competition’. The 2nd prize went to Sociovision with NRJ and the 3rd prize to Ipsos with France Television.

With this award, something unique happened which has never happened before: Strategir won the 1st prize two years in a row! In 2016, Strategir won the same prize for a joint project with Samsung redesigning their Samsung Experience Store in Paris: [Info]

The added value of VR for your market research is significant. The immersion truly transports participants into a realistic context. We would be happy to show you more about our case studies for VR in shopper experience, laundry detergent fragrance and beer tasting. Get in touch to use our award-winning expertise as an input generator for new ideas for your market research.

> Click here for our case study and learn more about VR

Strategir > News > Virtual immersion Golden winner at Marketing Trophy for product testing

Virtual immersion Golden winner at Marketing Trophy for product testing

A great product delivers a great experience but context strongly influences our feelings and behaviour. Product testing works best in settings that are closest to shopper or consumer life.

You may have seen our 2016 last year Golden award winning work with Samsung which showed the insights to be gained through realistic, active and immersive shopper experiences [if not, check it out here]. Sharing the same aim in product testing, Strategir and Firmenich have moved onto investigating whether VR settings positively impact consumer behaviour and improve data in sensory evaluation.

> Click here for the newsletter about virtual immersion: English, French, German
> Click here for our case study and learn more about VR

Strategir > News > Artificial Intelligence and Market Research

Artificial Intelligence and Market Research

Please join us at the NewMR virtual conference about Artificial Intelligence and Market Research.
Strategir will explain how to apply AI to strengthen sales volume forecasts.
We are presenting in Session 1:

Friday 22 September
10am London time / 11am Paris time

Inside our Market Shaker® model, AI truly covers the diversity of individual behaviour and the influences on it. It mushrooms a typical research sample of people into a vast virtual panel, each one reacting to the innovation and its marketing in their own way, so you can have greater confidence in the sales forecast.

Strategir > News > Printemps des Etudes 2017

Printemps des Etudes 2017

Nous serons présents au Printemps des Etudes les 20 et 21 Avril 2017 à Paris.
Venez assister à nos conférences :

> L’experience Virtuelle 360° qui donne vie à vos test de produits
Présenté par Isabelle Goisbault
La réalité virtuelle à 360° projette le consommateur dans un contexte adapté lui faisant vivre une expérience produit dans un cadre émotionnel proche de celui de la vraie vie.
Strategir et Firmenich partageront comment l’immersion virtuelle 360° peut être une alternative pertinente aux tests réalisés en salle.

> Utiliser les études tendances pour construire des insights
Présenté par Emmanuel Philippe
Nos études quali créa dédiées aux recherches d’insights intègrent des modules «tendances» qui complètent et enrichissent la démarche, en lui donnant une dimension plus prospective et inspirante.

Suivez aussi nos visites guidées :
– La transformation du point de vente – Ingrid Barthod
– La gestion agile des projets internationaux – Emmanuel Delsuc
– Communautés et labs collaboratifs – Pascal Bluteau & Emmanuel Philippe

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Cliquez-ici pour afficher l’invitation au format PDF

Strategir > News > Merry Christmas and happy New Year

Merry Christmas and happy New Year

We wish you a very happy Christmas and successful New Year!

Click here to see the greeting card.

 

boule

 

Strategir > News > A new identity thanks to 30 years of consumer truth

A new identity thanks to 30 years of consumer truth

Today, clients define their strategies at a global level, but need to understand consumers locally. At the same time, new approaches are being adopted to track changing consumer attitudes.
Technology now drives consumer understanding: from neurosciences, big data, to web listening, virtual reality and digital tracking of implicit behaviours. It all adds up to many new potential insights, but only if you can analyse and put it into action.

Click here to see the newsletter in English.
Click here to see the newsletter in French.
Click here to see the newsletter in German.