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Packaging Research

Packaging research can identify the design features that connect with consumers

so you can improve the shelf and sales performance of your brand.

For packaging research, behavioural science provides a better understanding

of the complex eye/brain interaction in how a person ‘sees’ an object.

From our experience in packaging tests, we’ve learned that

successful ones have a strong appeal in both the shopper and consumer life. Strategir®’s research approach enables you to get to the consumer truth on what factors influence perception to effectively measure and improve pack performance.