Qualitative research explores the consumer truth that can guide idea generation,
brand positioning, product development and enhance customer satisfaction as well as the shopping experience.
Consumer behaviour can seem like a series of contradictions and paradoxes.
Qualitative research takes a more intimate look, digging deeper to investigate and analyse the range of perceptions and beliefs.
Strategir® works with you to select the right mix of tools – focus groups, in-depth interviews, conversational analysis, ethno observations or digital studies – that gets your marketing decisions close to consumer reality. Our quali-crea approach – an alliance of non-directive techniques and creativity –
Qualitative research brings a unique and dynamic way to investigate and analyse consumer truth.