Virtual technology is an integral part of our way to unlock consumer truth.
Using virtual technology it is easier to connect with consumers and overcome certain constraints in shopper research. Shopper behaviour is strongly influenced by the surrounding environment and stimuli. Unconscious physiological phenomena like optical averaging actively drive purchase decisions. We believe research needs to be as close as possible to the competitive sales environment to generate reliable results. To meet client needs, Strategir® draws on a range of virtual environments:
- life-size virtual shelf for testing pack designs or new product developments in a competitive setting
- virtual store visit for testing point of sales material
- 360° immersive visit for evaluating either the shopper journey or product consumption