For our Shopper Department, based in Lyon, we are currently recruiting a research manager.
The aim of the Shopper Department is to put the shopper at the heart of the decision-making process in order to optimise the commercial potential of the point of sale and the strategies for market access. Your role in this will be to conduct the national and international Quantitative and Qualitative Shopper studies under the management of a Research Director, acting as a “project manager”. You will be the customer’s key contact person and have responsibility for the internal coordination of the study. Your role will encompass all aspects of the development of the project up to and including presentation of the recommendations to the customer. Accordingly, you will intervene at different stages in the studies: Taking the customer brief and drafting the research project; creating the questionnaires / interview guidelines; launching and follow-up of the field / qualitative interviews; verification and analysis of the results; writing summary reports; presenting the results. Your analysis of the results will feed into a summary report and an oral presentation that will include pertinent marketing recommendations to inspire our customers.
We are looking for a committed, organised and meticulous individual who is able to analyse and summarise quickly, maintains good working relationships with the customer and is a team player. You have a minimum of 2 years of experience in research institutes as a quanti/quali researcher. Although the Shopper Department is based in Villeurbanne, it is an integral part of Stratégir’s Customer Department in Bordeaux, so it has daily remote interactions with the production teams in Bordeaux, including Operations (scripting, quantitative field and processing). As such, this role requires some agility and the ability to work remotely using the digital tools provided. A perfect command of English is essential (ability to present, pitch and negotiate in English).
Contact: Please send your application with the reference “CDI – Chargé(e) d’études Shopper” (Cover Letter + CV) via e-mail to Mme Labuzan Gaëlle: firstname.lastname@example.org
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