Strategir > News > Which Online Community to boost your insights?

Which Online Community to boost your insights?

Everyone talks about more frequent and agile insights. You need are more engaged consumers to provide you with reliable feedback so you can make the right decisions
Online communities have many qualities:
• ideal to promote consumer engagement when well-managed
• generate a continuous flow of insight between consumers and your brands
• work long or short term

In this webinar we provide you with some tips to get started or get more from online communities
How to find the best one for you?
• How do you ensure that respondents are so engaged they provide reliable feedback to our marketing issues?
Depending on your context and your goals, there are several types of community approaches

In this webinar we will share our experiences. A case study and a live demonstration will help you to see the benefits of this type of approach.

Presented by:
Delphine Parois / Strategir, Activity Director
& Caroline Bastide / Strategir, Digital & Services Director

Register for free our 30-min webinar
July 11, 2019 / 10:30am (Paris) – 11am (London)
> Registration for our webinar presented in French
> Registration for our webinar presented in English

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Strategir > News > Implicit to unlock Unconscious Purchase Motivations

Implicit to unlock Unconscious Purchase Motivations

Neuroscience teaches us that in less than a second our brain “filters” any stimulus, impacting our behaviour.

Our partner Beyond Reason has developed a scientific approach that hacks the purchase decision by unlocking the unconscious purchase motivations.
This is the result of 2,5 years of research & development by a group of scientists from leading universities (the Project Implicit) and 20 year experience marketers on client side.
This scientific implicit measure is based on an instant association that consumers make between the mix and psychological & functional motivations. It reveals the WHY of consumer behaviour & preferences, and thus whether the right motivations are activated.

Discover how the association of this innovative approach and our 30 years of experience in Research allow us to better fit your consumer needs.

Presented by:
Isabelle Goisbault / Strategir, Chief Innovation Officer
& Nathan Axford / Beyond Reason, Co-founder

Register for free our 30-min webinar
June 27, 2019 / 11am (Paris)
> Registration here

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Strategir > News > Innovative use of VR for new showroom test wins 1st prize at the French Marketing Awards 2019!

Innovative use of VR for new showroom test wins 1st prize at the French Marketing Awards 2019!

For the 3rd time, Strategir was awarded the Gold 1st prize in the Research category of the renowned French Marketing Awards (Trophées Marketing 2019) for a joint study with Point.P.

The innovative approach allowed Point.P to evaluate deeply and very concretely their new showroom concept, thanks to a complete Virtual Immersion solution to interview customers and professional in workshops. Strategir recreated the 360° environment of the showroom and allowed the participants to navigate from room to room but also to discover the services envisaged via app in apps videos, in order to optimize the showroom before final construction. This solution makes it possible to interview respondents who are immersed in a realism of quality, more concentrated and therefore more able to make a “reliable” feedback on which to support strategic business decisions.

In 2016 Strategir already won the 1st price for a joint project with Samsung redesigning their Samsung Experience Store in Paris. And in 2017 the 1st price for a joint project with Firmenich around product testing. This 3rd price confirms the added value of VR in market Research and Strategir’s ability to upscale VR

Please contact Caroline Bastide for more information

Scroll down for more
Strategir > News > Hacking the purchase decision – Influencing consumer behaviour with neuroscience insights

Hacking the purchase decision – Influencing consumer behaviour with neuroscience insights

  • Collecting information directly from deep brain regions (without being tainted with conscious reasoning)
  • Conveying commercial messages directly towards these deep brain regions
  • Implicit non-declarative data collection with digital technology
  • Automating campaign and packaging pre and post testing modules with data processing, statistical modelling and data visualization

Join our conference with Beyond Reason at MRMW Europe / June 18, 2:10pm / Amsterdam
> Register here

Presented by:
Olivier Tjon, Beyond Reason
Nathan Axford, Beyond Reason
Isabelle Goisbault, Strategir

Scroll down for more
Strategir > News > Se connecter au consommateur 2019 : bienvenue dans notre Context Lab !

Se connecter au consommateur 2019 : bienvenue dans notre Context Lab !

Strategir vous convie à une journée d’ateliers et de conférences le jeudi 6 juin / 9h-15h / Galerie MR14 Le Marais, 14 rue Portefoin, 75003 – Paris
Entrée libre et gratuite
> Consulter le programme complet et s’inscrire ici !

Les nouvelles technologies (Réalité Virtuelle, Intelligence Artificielle, eye-tracking, …) permettent aujourd’hui de mieux immerger les interviewés en situation d’achat ou d’usage, de recueillir une donnée implicite pour mieux cerner leurs motivations, d’analyser de manière plus pertinente, prédictive et visuelle le déclaratif consommateur.
Co-création, design thinking, communautés, ethno… autant de protocoles et de méthodologies pour mieux écouter le consommateur et ainsi pouvoir activer de meilleurs insights.
Quali, Quanti, verbatims, explicite, implicite… quelle qu’en soit la source et le contexte de recueil, comment utiliser la donnée efficacement pour donner du sens aux attentes de vos consommateurs et être plus prédictif ?
L’objectif de cette journée est de partager avec vous les « pépites » que nous retenons des solutions possibles, de vous rencontrer, dans un moment convivial d’échanges, de conférences et d’ateliers pour mieux tous nous connecter au consommateur.

Scroll down for more
Strategir > News > Unlock Pack Power with 360VR and implicit purchase motivations

Unlock Pack Power with 360VR and implicit purchase motivations

Find out how to overcome the challenges faced by pack designs

Launching any new pack design carries significant risks and in-shelf performance is often the biggest single risk. As shoppers, we have little or no conscious control over what grabs our attention, what we remember, prefer, buy or buy again. So how can a brand be sure that its pack is impactful, motivating and aligned with brand values?

  • Context: is key to better understand consumer behaviour. We have incorporated our multi-award winning, agile 360VR into our flagship pack testing solution, Packagir®
  • Unlock purchase motivation: The Beyond Reason Implicit Motivation model (BRIM), hacks the purchase decision by unlocking the unconscious motivations that drive purchase decisions in mere milliseconds

Register free for our 30-min webinar:
16 May 2019 / 11am (London)

> Register here

Presented in English by:
Jackie Tarran / Strategir, Managing Director
Nathan Axford / Beyond Reason, Co-founder

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Strategir > News > Nudge your product development

Nudge your product development

Nudging is nowadays often used in order to influence people’s behaviours. However, we are convinced that nudging can also influence people’s speeches. In a product development context, consumers are more and more integrated in the process: but how integrate them in the most efficient way? A trade-off between formatted and free data has to be found, in order to get data that are, at the same time, as close as possible to consumers’ mind and relevant for the ones who develop new products.
In this context, we proposed a new strategy, based on the nudge theory, called “Free JAR Profiling”. It allows to influence consumers, in a soft way, to provide product improvement keys, which is a strategical tool for product development. A sentiment score, which represents the good or the bad opinion a product drives, allows to check the relevance of the nudged data and provide a summary representation: the Sentiment Mapping.

Valorial’Connection / April 25, 11pm / Rennes, France
Presented by Alexiane LUC, Researcher Datamining at Strategir
> Register here

Scroll down for more
Strategir > News > Einladung zur Road Show: Erleben Sie VR-Packungstests jetzt live vor Ort!

Einladung zur Road Show: Erleben Sie VR-Packungstests jetzt live vor Ort!

Seit dem Relaunch im April 2019 bieten wir den neuen Packungstest Packagir®, der VR und implizite Messungen kombiniert und so zuverlässigere Ergebnisse liefert. Menschen kaufen mit den Augen und Virtual Reality schafft eine vollkommene Immersion der Testpersonen in die Einkaufsumgebung. Unser Packungstest Packagir® lässt die Testpersonen direkt in das Verbrauchererlebnis und die Produktkategorie eintauchen. Durch die Immersion in den richtigen Kontext verhalten sie sich natürlicher und fokussierter. Dazu kommt die Messung des visuellen Impacts Ihrer Packung mit Headtracking-Daten.

Probieren Sie die Samsung VR Gear auf unserer Road Show selbst aus und erleben Sie, wie realistisch Packagir® die Kaufsituation abbildet. Die Präsentation dauert etwa eine Stunde, dazu erwarten Sie Getränke, Catering und fachlicher Austausch mit vielen Branchenkollegen.

  • Dienstag, den 7. Mai 2019 in Hamburg (Spitaler Str. 3)
  • Mittwoch, den 8. Mai 2019 in Frankfurt/M. (Roßmarkt 13)
  • Donnerstag, den 9. Mai 2019 in Köln (Schildergasse 24-30)
  • Dienstag den 14. Mai 2019 in München (Neuhauser Str. 45)
  • Mittwoch, den 15. Mai 2019 in Stuttgart (Marktplatz 4)

Pro Standort sind 4 Termine für unsere Präsentation vorgesehen, jeweils um 10 Uhr, 12 Uhr, 14 Uhr und 16 Uhr. Da die Teilnehmerzahl begrenzt ist, bitten wir Sie, sich vorher anzumelden. Sollten Sie zu diesen Terminen verhindert sein, planen wir gerne einen individuellen Termin für Sie.

> Hier anmelden

Zusätzlich bieten wir zu diesem Thema am Donnerstag, den 16. Mai 2019 auch ein 30-minütiges Webinar über www.marktforschung.de an.

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Strategir > News > Pensez LAB, ou comment réinventer les workshop clients !

Pensez LAB, ou comment réinventer les workshop clients !

Comment aujourd’hui contourner et aller au-delà des limites des workshop d’activation et d’accompagnement ?

Activer de nouveaux leviers avec des formats agiles et collaboratifs à mi-chemin entre les solutions classiques et les apports des consultants centrés business.

Printemps des Etudes 2019 | Vendredi 12 avril à 10h45 | Salle Eiffel
Présenté par Eléonore PAPEIX

> S’inscrire ici

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Strategir > News > Expérience shopper : Comment tester des nouveaux magasins ou des parcours ?

Expérience shopper : Comment tester des nouveaux magasins ou des parcours ?

La refonte d’un point de vente ou d’un showroom est un moment charnière, la réalisation de maquette physique est trop couteuse, et l’utilisation de photos ou de projection sur simples écrans ne permet pas de refléter les espaces et la circulation de manière suffisante. Nous exposerons en quoi l’approche d’atelier en immersion virtuelle a permis à Point P de mieux évaluer et améliorer sa nouvelle salle d’exposition dans un timing et un budget contraint.

Nous évoquerons également d’autres techniques de collecte de données qui nous permettent de nous rapprocher au plus près de l’expérience réelle des shoppers.

Quels sont les grands enseignements qui peuvent être tirés de ces approches immersives, et quels sont les guidelines à respecter pour en tirer le plein potentiel.

Printemps des Etudes 2019 | Jeudi 11 avril à 17h45 | Salle Labarre

Présenté par :
Caroline BASTIDE, Directrice des approches digitales et du développement des services – Strategir
et Thomas DE MISCAULT, Directeur Développement Concepts – Point P

> S’inscrire ici

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Strategir > News > 11-22 juin, participez à notre shopper week !

11-22 juin, participez à notre shopper week !

Un principe simple : une heure dans vos locaux pour partager notre expertise et les dernières innovations dans les études shopper, pour aller plus loin dans la compréhension de la vérité shopper.
Digital, réalité virtuelle, intelligence artificielle, statistiques avancées… les nouvelles technologies nous permettent de vous proposer des solutions d’études qui mettent le shopper au centre des méthodologies pour être plus agiles et plus proches de la réalité du shopper.
Une stratégie merchandising gagnante passe par des étapes clés :

  • En amont : comprendre le process d’achat du shopper, alors même que ses critères de choix sont souvent peu rationnels et conscientisés.
  • En aval : mesurer les performances d’un nouveau concept magasin, d’une nouvelle implantation ou d’outils merchandising pour choisir et convaincre les distributeurs.

Nous aborderons entre autres quelques solutions testées et approuvées pour vous accompagner à chacune de ces étapes :

  • Le Shopper Choice Modelling permet d’identifier le véritable arbre de décision du shopper sur la base des produits librement choisis en rayon et sans induire de critères de choix. Une analyse des substitutions met à jour les clés d’entrée et leur importance respective, pour vous éclairer dans la connaissance de vos shoppers et vous guider dans les clés d’organisation du rayon.
  • Le test VR 360 immersion : Strategir reconstitue  un environnement marchand VR 360° totalement immersif et proche du réel, où le shopper peut naviguer à sa guise et reproduire un comportement naturel. Cette solution permet de tester votre stratégie merchandising de manière souple et confidentielle. Elle offre également un contrôle des paramètres qu’un test en magasin physique ne permet pas.

> Information et inscription : n’hésitez pas à contacter Cécile VELASCO

Strategir > News > Best Wishes 2018

Best Wishes 2018

We wish you a very happy Christmas and successful New Year

Strategir > News > Comment assurer le succès d’une démarche Clean Label auprès de vos consommateurs ?

Comment assurer le succès d’une démarche Clean Label auprès de vos consommateurs ?

Participation gratuite à notre webinar de 30 minutes, présenté en français
Mardi 30 janvier 2018 à 11h CET (Paris)
Intervenantes: Ariane van BEEK & Eve ALLIER
> S’inscrire ici

La démarche Clean Label, hier l’apanage des petits industriels, est aujourd’hui investie par les grandes marques de l’agroalimentaire et de l’hygiène beauté.

Strategir a compilé pour vous les dernières tendances en termes de Clean Label et partage avec vous les enseignements consommateurs :

  • Quel impact d’une mise en avant d’une démarche Clean Label en front pack ?
  • Quelle formulation pour convaincre le consommateur ?
  • Quels pièges éviter ?
  • Une augmentation du prix de vente est-elle possible ?

 

Strategir > News > How to engage each generation with brands through an adapted digital approach

How to engage each generation with brands through an adapted digital approach

A case study with Mouton Cadet, an international brand born in 1930 and now the leading brand for Bordeaux wines.

The Bordeaux-based brand turned to Strategir for insight that helped it identify the needs of its core buyers while securing its future by attracting younger generations. We will share how a full digital approach enables all generations to share their perceptions and how to adapt to them. We will present:

  • The benefit of a participative platform like Multivote built on social media to better connect with consumers and encourage interaction
  • The intimately grounded reality of a bespoke mobile app like ConnectLife, revealing genuine consumer vision and usage of the brand

> Click here for the webinar recording and learn more about mobile research

Strategir > News > Caroline Bastide joins Strategir

Caroline Bastide joins Strategir

Caroline Bastide joined Strategir at the beginning of September 2017 as Digital & Services Director, following nearly 20 years’ experience in research at IPSOS, GFK, Harris Interactive and more recently MetrixLab.

“I’ve joined the Strategir team with a double objective: to strengthen existing digital approaches and also to consolidate Strategir’s offer in the Services sector,” explains Caroline. Emmanuel Delsuc, Managing Director, adds, “Strategir started its digital movement a few years ago, building on its fundamental expertise and DNA in market research. Customers expect us to develop hybrid approaches that are adapted to new strategic challenges, deadlines and budgets based on technological developments. Caroline, through her experience and expertise and great motivation will accelerate this dynamic. In addition, Caroline will be based at Strategir WSA in Paris, Strategir’s Qualitative and Creative Consumer Research Institute, in order to facilitate combining the Group’s qualitative and quantitative talents. This will be a real asset for the Services sector.”

“Strategir supports marketing innovation and brings high value-added expertise to its customers, with hands-on, personalized support and proven solutions. I am delighted to contribute to Strategir’s ambitions to better respond to future challenges through digital technologies and services,” concludes Caroline.

Strategir > News > How artificial intelligence multiplies confidence in sales volume forecasts

How artificial intelligence multiplies confidence in sales volume forecasts

Based on a case study where expected volumes were within 5% of post launch sales, this webinar will show how AI based forecasting can increase your confidence in sales volume forecasts built on research samples of a couple of hundred consumers.

To achieve this, the Market Shaker® AI volumetric model:

  • Simulates the diversity of consumer behaviours by multiplying the power to predict each one’s behaviour up to 10,000 times
  • Captures the true richness of real world behaviours to predict the role of your innovation in each individual consumers’ purchase repertoire

Thanks to AI’s enhanced understanding of consumers’ behaviour, you get the confidence of thousands upon thousands of virtual consumers’ response to your innovation.

> Click here for the webinar recording
> Click here to learn more about volume forecasting

Strategir > News > Comment décrypter grâce au digital les perceptions trans-générationnelles à l’égard d’une marque premium ?

Comment décrypter grâce au digital les perceptions trans-générationnelles à l’égard d’une marque premium ?

Cas concret avec Mouton Cadetune marque internationale née en 1930 devenue la première marque des vins de Bordeaux.

Participez gratuitement à notre atelier :
Mardi 26 septembre 2017
de 9h à 11h à Paris

Nos experts études & digitaux expliqueront comment une approche digitale et globale permet de recueillir des insights consommateurs pour qu’une marque premium captive les générations d’aujourd’hui et de demain !

  • L’apport du vécu et des petits moments de vérité au quotidien via une application mobile pour éclairer les insights consommateurs
  • L’enrichissement de ces insights au travers d’une plateforme participative et les réseaux sociaux
Strategir > News > Artificial Intelligence and Market Research

Artificial Intelligence and Market Research

Please join us at the NewMR virtual conference about Artificial Intelligence and Market Research.
Strategir will explain how to apply AI to strengthen sales volume forecasts.
We are presenting in Session 1:

Friday 22 September
10am London time / 11am Paris time

Inside our Market Shaker® model, AI truly covers the diversity of individual behaviour and the influences on it. It mushrooms a typical research sample of people into a vast virtual panel, each one reacting to the innovation and its marketing in their own way, so you can have greater confidence in the sales forecast.

Strategir > News > And the winner is… Strategir’s VR development wins top prize

And the winner is… Strategir’s VR development wins top prize

Innovative use of VR for product tests wins 1st prize at the French Marketing Awards 2017!

Strategir was recently awarded the 1st prize in the Research category of the renowned French Marketing Awards (Trophées Marketing 2017) for a joint study with Firmenich. The pioneering research approach gave Firmenich higher predictability for sniff tests by using VR. Virtual Reality was used to set the context for product tests which simulated the real consumption experience of a product. As context strongly influences our feelings and behaviour, the use of VR leads to more discriminating results. [Info] This year, there were ten nominees for the Research Award. Isabelle Goisbault, Head of R&D, Strategir said ‘We are very proud to have won the 1st prize despite the strong competition’. The 2nd prize went to Sociovision with NRJ and the 3rd prize to Ipsos with France Television.

With this award, something unique happened which has never happened before: Strategir won the 1st prize two years in a row! In 2016, Strategir won the same prize for a joint project with Samsung redesigning their Samsung Experience Store in Paris: [Info]

The added value of VR for your market research is significant. The immersion truly transports participants into a realistic context. We would be happy to show you more about our case studies for VR in shopper experience, laundry detergent fragrance and beer tasting. Get in touch to use our award-winning expertise as an input generator for new ideas for your market research.

> Click here for our case study and learn more about VR

Strategir > News > Virtual immersion Golden winner at Marketing Trophy for product testing

Virtual immersion Golden winner at Marketing Trophy for product testing

A great product delivers a great experience but context strongly influences our feelings and behaviour. Product testing works best in settings that are closest to shopper or consumer life.

You may have seen our 2016 last year Golden award winning work with Samsung which showed the insights to be gained through realistic, active and immersive shopper experiences [if not, check it out here]. Sharing the same aim in product testing, Strategir and Firmenich have moved onto investigating whether VR settings positively impact consumer behaviour and improve data in sensory evaluation.

> Click here for the newsletter about virtual immersion: English, French, German
> Click here for our case study and learn more about VR

Strategir > News > Which Online Community to boost your insights?

Which Online Community to boost your insights?

Everyone talks about more frequent and agile insights. You need are more engaged consumers to provide you with reliable feedback so you can make the right decisions
Online communities have many qualities:
• ideal to promote consumer engagement when well-managed
• generate a continuous flow of insight between consumers and your brands
• work long or short term

In this webinar we provide you with some tips to get started or get more from online communities
How to find the best one for you?
• How do you ensure that respondents are so engaged they provide reliable feedback to our marketing issues?
Depending on your context and your goals, there are several types of community approaches

In this webinar we will share our experiences. A case study and a live demonstration will help you to see the benefits of this type of approach.

Presented by:
Delphine Parois / Strategir, Activity Director
& Caroline Bastide / Strategir, Digital & Services Director

Register for free our 30-min webinar
July 11, 2019 / 10:30am (Paris) – 11am (London)
> Registration for our webinar presented in French
> Registration for our webinar presented in English

Scroll down for more
Strategir > News > Implicit to unlock Unconscious Purchase Motivations

Implicit to unlock Unconscious Purchase Motivations

Neuroscience teaches us that in less than a second our brain “filters” any stimulus, impacting our behaviour.

Our partner Beyond Reason has developed a scientific approach that hacks the purchase decision by unlocking the unconscious purchase motivations.
This is the result of 2,5 years of research & development by a group of scientists from leading universities (the Project Implicit) and 20 year experience marketers on client side.
This scientific implicit measure is based on an instant association that consumers make between the mix and psychological & functional motivations. It reveals the WHY of consumer behaviour & preferences, and thus whether the right motivations are activated.

Discover how the association of this innovative approach and our 30 years of experience in Research allow us to better fit your consumer needs.

Presented by:
Isabelle Goisbault / Strategir, Chief Innovation Officer
& Nathan Axford / Beyond Reason, Co-founder

Register for free our 30-min webinar
June 27, 2019 / 11am (Paris)
> Registration here

Scroll down for more
Strategir > News > Innovative use of VR for new showroom test wins 1st prize at the French Marketing Awards 2019!

Innovative use of VR for new showroom test wins 1st prize at the French Marketing Awards 2019!

For the 3rd time, Strategir was awarded the Gold 1st prize in the Research category of the renowned French Marketing Awards (Trophées Marketing 2019) for a joint study with Point.P.

The innovative approach allowed Point.P to evaluate deeply and very concretely their new showroom concept, thanks to a complete Virtual Immersion solution to interview customers and professional in workshops. Strategir recreated the 360° environment of the showroom and allowed the participants to navigate from room to room but also to discover the services envisaged via app in apps videos, in order to optimize the showroom before final construction. This solution makes it possible to interview respondents who are immersed in a realism of quality, more concentrated and therefore more able to make a “reliable” feedback on which to support strategic business decisions.

In 2016 Strategir already won the 1st price for a joint project with Samsung redesigning their Samsung Experience Store in Paris. And in 2017 the 1st price for a joint project with Firmenich around product testing. This 3rd price confirms the added value of VR in market Research and Strategir’s ability to upscale VR

Please contact Caroline Bastide for more information

Scroll down for more
Strategir > News > Hacking the purchase decision – Influencing consumer behaviour with neuroscience insights

Hacking the purchase decision – Influencing consumer behaviour with neuroscience insights

  • Collecting information directly from deep brain regions (without being tainted with conscious reasoning)
  • Conveying commercial messages directly towards these deep brain regions
  • Implicit non-declarative data collection with digital technology
  • Automating campaign and packaging pre and post testing modules with data processing, statistical modelling and data visualization

Join our conference with Beyond Reason at MRMW Europe / June 18, 2:10pm / Amsterdam
> Register here

Presented by:
Olivier Tjon, Beyond Reason
Nathan Axford, Beyond Reason
Isabelle Goisbault, Strategir

Scroll down for more
Strategir > News > Se connecter au consommateur 2019 : bienvenue dans notre Context Lab !

Se connecter au consommateur 2019 : bienvenue dans notre Context Lab !

Strategir vous convie à une journée d’ateliers et de conférences le jeudi 6 juin / 9h-15h / Galerie MR14 Le Marais, 14 rue Portefoin, 75003 – Paris
Entrée libre et gratuite
> Consulter le programme complet et s’inscrire ici !

Les nouvelles technologies (Réalité Virtuelle, Intelligence Artificielle, eye-tracking, …) permettent aujourd’hui de mieux immerger les interviewés en situation d’achat ou d’usage, de recueillir une donnée implicite pour mieux cerner leurs motivations, d’analyser de manière plus pertinente, prédictive et visuelle le déclaratif consommateur.
Co-création, design thinking, communautés, ethno… autant de protocoles et de méthodologies pour mieux écouter le consommateur et ainsi pouvoir activer de meilleurs insights.
Quali, Quanti, verbatims, explicite, implicite… quelle qu’en soit la source et le contexte de recueil, comment utiliser la donnée efficacement pour donner du sens aux attentes de vos consommateurs et être plus prédictif ?
L’objectif de cette journée est de partager avec vous les « pépites » que nous retenons des solutions possibles, de vous rencontrer, dans un moment convivial d’échanges, de conférences et d’ateliers pour mieux tous nous connecter au consommateur.

Scroll down for more
Strategir > News > Unlock Pack Power with 360VR and implicit purchase motivations

Unlock Pack Power with 360VR and implicit purchase motivations

Find out how to overcome the challenges faced by pack designs

Launching any new pack design carries significant risks and in-shelf performance is often the biggest single risk. As shoppers, we have little or no conscious control over what grabs our attention, what we remember, prefer, buy or buy again. So how can a brand be sure that its pack is impactful, motivating and aligned with brand values?

  • Context: is key to better understand consumer behaviour. We have incorporated our multi-award winning, agile 360VR into our flagship pack testing solution, Packagir®
  • Unlock purchase motivation: The Beyond Reason Implicit Motivation model (BRIM), hacks the purchase decision by unlocking the unconscious motivations that drive purchase decisions in mere milliseconds

Register free for our 30-min webinar:
16 May 2019 / 11am (London)

> Register here

Presented in English by:
Jackie Tarran / Strategir, Managing Director
Nathan Axford / Beyond Reason, Co-founder

Scroll down for more
Strategir > News > Nudge your product development

Nudge your product development

Nudging is nowadays often used in order to influence people’s behaviours. However, we are convinced that nudging can also influence people’s speeches. In a product development context, consumers are more and more integrated in the process: but how integrate them in the most efficient way? A trade-off between formatted and free data has to be found, in order to get data that are, at the same time, as close as possible to consumers’ mind and relevant for the ones who develop new products.
In this context, we proposed a new strategy, based on the nudge theory, called “Free JAR Profiling”. It allows to influence consumers, in a soft way, to provide product improvement keys, which is a strategical tool for product development. A sentiment score, which represents the good or the bad opinion a product drives, allows to check the relevance of the nudged data and provide a summary representation: the Sentiment Mapping.

Valorial’Connection / April 25, 11pm / Rennes, France
Presented by Alexiane LUC, Researcher Datamining at Strategir
> Register here

Scroll down for more
Strategir > News > Einladung zur Road Show: Erleben Sie VR-Packungstests jetzt live vor Ort!

Einladung zur Road Show: Erleben Sie VR-Packungstests jetzt live vor Ort!

Seit dem Relaunch im April 2019 bieten wir den neuen Packungstest Packagir®, der VR und implizite Messungen kombiniert und so zuverlässigere Ergebnisse liefert. Menschen kaufen mit den Augen und Virtual Reality schafft eine vollkommene Immersion der Testpersonen in die Einkaufsumgebung. Unser Packungstest Packagir® lässt die Testpersonen direkt in das Verbrauchererlebnis und die Produktkategorie eintauchen. Durch die Immersion in den richtigen Kontext verhalten sie sich natürlicher und fokussierter. Dazu kommt die Messung des visuellen Impacts Ihrer Packung mit Headtracking-Daten.

Probieren Sie die Samsung VR Gear auf unserer Road Show selbst aus und erleben Sie, wie realistisch Packagir® die Kaufsituation abbildet. Die Präsentation dauert etwa eine Stunde, dazu erwarten Sie Getränke, Catering und fachlicher Austausch mit vielen Branchenkollegen.

  • Dienstag, den 7. Mai 2019 in Hamburg (Spitaler Str. 3)
  • Mittwoch, den 8. Mai 2019 in Frankfurt/M. (Roßmarkt 13)
  • Donnerstag, den 9. Mai 2019 in Köln (Schildergasse 24-30)
  • Dienstag den 14. Mai 2019 in München (Neuhauser Str. 45)
  • Mittwoch, den 15. Mai 2019 in Stuttgart (Marktplatz 4)

Pro Standort sind 4 Termine für unsere Präsentation vorgesehen, jeweils um 10 Uhr, 12 Uhr, 14 Uhr und 16 Uhr. Da die Teilnehmerzahl begrenzt ist, bitten wir Sie, sich vorher anzumelden. Sollten Sie zu diesen Terminen verhindert sein, planen wir gerne einen individuellen Termin für Sie.

> Hier anmelden

Zusätzlich bieten wir zu diesem Thema am Donnerstag, den 16. Mai 2019 auch ein 30-minütiges Webinar über www.marktforschung.de an.

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Strategir > News > Pensez LAB, ou comment réinventer les workshop clients !

Pensez LAB, ou comment réinventer les workshop clients !

Comment aujourd’hui contourner et aller au-delà des limites des workshop d’activation et d’accompagnement ?

Activer de nouveaux leviers avec des formats agiles et collaboratifs à mi-chemin entre les solutions classiques et les apports des consultants centrés business.

Printemps des Etudes 2019 | Vendredi 12 avril à 10h45 | Salle Eiffel
Présenté par Eléonore PAPEIX

> S’inscrire ici

Scroll down for more
Strategir > News > Expérience shopper : Comment tester des nouveaux magasins ou des parcours ?

Expérience shopper : Comment tester des nouveaux magasins ou des parcours ?

La refonte d’un point de vente ou d’un showroom est un moment charnière, la réalisation de maquette physique est trop couteuse, et l’utilisation de photos ou de projection sur simples écrans ne permet pas de refléter les espaces et la circulation de manière suffisante. Nous exposerons en quoi l’approche d’atelier en immersion virtuelle a permis à Point P de mieux évaluer et améliorer sa nouvelle salle d’exposition dans un timing et un budget contraint.

Nous évoquerons également d’autres techniques de collecte de données qui nous permettent de nous rapprocher au plus près de l’expérience réelle des shoppers.

Quels sont les grands enseignements qui peuvent être tirés de ces approches immersives, et quels sont les guidelines à respecter pour en tirer le plein potentiel.

Printemps des Etudes 2019 | Jeudi 11 avril à 17h45 | Salle Labarre

Présenté par :
Caroline BASTIDE, Directrice des approches digitales et du développement des services – Strategir
et Thomas DE MISCAULT, Directeur Développement Concepts – Point P

> S’inscrire ici

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Strategir > News > 11-22 juin, participez à notre shopper week !

11-22 juin, participez à notre shopper week !

Un principe simple : une heure dans vos locaux pour partager notre expertise et les dernières innovations dans les études shopper, pour aller plus loin dans la compréhension de la vérité shopper.
Digital, réalité virtuelle, intelligence artificielle, statistiques avancées… les nouvelles technologies nous permettent de vous proposer des solutions d’études qui mettent le shopper au centre des méthodologies pour être plus agiles et plus proches de la réalité du shopper.
Une stratégie merchandising gagnante passe par des étapes clés :

  • En amont : comprendre le process d’achat du shopper, alors même que ses critères de choix sont souvent peu rationnels et conscientisés.
  • En aval : mesurer les performances d’un nouveau concept magasin, d’une nouvelle implantation ou d’outils merchandising pour choisir et convaincre les distributeurs.

Nous aborderons entre autres quelques solutions testées et approuvées pour vous accompagner à chacune de ces étapes :

  • Le Shopper Choice Modelling permet d’identifier le véritable arbre de décision du shopper sur la base des produits librement choisis en rayon et sans induire de critères de choix. Une analyse des substitutions met à jour les clés d’entrée et leur importance respective, pour vous éclairer dans la connaissance de vos shoppers et vous guider dans les clés d’organisation du rayon.
  • Le test VR 360 immersion : Strategir reconstitue  un environnement marchand VR 360° totalement immersif et proche du réel, où le shopper peut naviguer à sa guise et reproduire un comportement naturel. Cette solution permet de tester votre stratégie merchandising de manière souple et confidentielle. Elle offre également un contrôle des paramètres qu’un test en magasin physique ne permet pas.

> Information et inscription : n’hésitez pas à contacter Cécile VELASCO

Strategir > News > Best Wishes 2018

Best Wishes 2018

We wish you a very happy Christmas and successful New Year

Strategir > News > Comment assurer le succès d’une démarche Clean Label auprès de vos consommateurs ?

Comment assurer le succès d’une démarche Clean Label auprès de vos consommateurs ?

Participation gratuite à notre webinar de 30 minutes, présenté en français
Mardi 30 janvier 2018 à 11h CET (Paris)
Intervenantes: Ariane van BEEK & Eve ALLIER
> S’inscrire ici

La démarche Clean Label, hier l’apanage des petits industriels, est aujourd’hui investie par les grandes marques de l’agroalimentaire et de l’hygiène beauté.

Strategir a compilé pour vous les dernières tendances en termes de Clean Label et partage avec vous les enseignements consommateurs :

  • Quel impact d’une mise en avant d’une démarche Clean Label en front pack ?
  • Quelle formulation pour convaincre le consommateur ?
  • Quels pièges éviter ?
  • Une augmentation du prix de vente est-elle possible ?

 

Strategir > News > How to engage each generation with brands through an adapted digital approach

How to engage each generation with brands through an adapted digital approach

A case study with Mouton Cadet, an international brand born in 1930 and now the leading brand for Bordeaux wines.

The Bordeaux-based brand turned to Strategir for insight that helped it identify the needs of its core buyers while securing its future by attracting younger generations. We will share how a full digital approach enables all generations to share their perceptions and how to adapt to them. We will present:

  • The benefit of a participative platform like Multivote built on social media to better connect with consumers and encourage interaction
  • The intimately grounded reality of a bespoke mobile app like ConnectLife, revealing genuine consumer vision and usage of the brand

> Click here for the webinar recording and learn more about mobile research

Strategir > News > Caroline Bastide joins Strategir

Caroline Bastide joins Strategir

Caroline Bastide joined Strategir at the beginning of September 2017 as Digital & Services Director, following nearly 20 years’ experience in research at IPSOS, GFK, Harris Interactive and more recently MetrixLab.

“I’ve joined the Strategir team with a double objective: to strengthen existing digital approaches and also to consolidate Strategir’s offer in the Services sector,” explains Caroline. Emmanuel Delsuc, Managing Director, adds, “Strategir started its digital movement a few years ago, building on its fundamental expertise and DNA in market research. Customers expect us to develop hybrid approaches that are adapted to new strategic challenges, deadlines and budgets based on technological developments. Caroline, through her experience and expertise and great motivation will accelerate this dynamic. In addition, Caroline will be based at Strategir WSA in Paris, Strategir’s Qualitative and Creative Consumer Research Institute, in order to facilitate combining the Group’s qualitative and quantitative talents. This will be a real asset for the Services sector.”

“Strategir supports marketing innovation and brings high value-added expertise to its customers, with hands-on, personalized support and proven solutions. I am delighted to contribute to Strategir’s ambitions to better respond to future challenges through digital technologies and services,” concludes Caroline.

Strategir > News > How artificial intelligence multiplies confidence in sales volume forecasts

How artificial intelligence multiplies confidence in sales volume forecasts

Based on a case study where expected volumes were within 5% of post launch sales, this webinar will show how AI based forecasting can increase your confidence in sales volume forecasts built on research samples of a couple of hundred consumers.

To achieve this, the Market Shaker® AI volumetric model:

  • Simulates the diversity of consumer behaviours by multiplying the power to predict each one’s behaviour up to 10,000 times
  • Captures the true richness of real world behaviours to predict the role of your innovation in each individual consumers’ purchase repertoire

Thanks to AI’s enhanced understanding of consumers’ behaviour, you get the confidence of thousands upon thousands of virtual consumers’ response to your innovation.

> Click here for the webinar recording
> Click here to learn more about volume forecasting

Strategir > News > Comment décrypter grâce au digital les perceptions trans-générationnelles à l’égard d’une marque premium ?

Comment décrypter grâce au digital les perceptions trans-générationnelles à l’égard d’une marque premium ?

Cas concret avec Mouton Cadetune marque internationale née en 1930 devenue la première marque des vins de Bordeaux.

Participez gratuitement à notre atelier :
Mardi 26 septembre 2017
de 9h à 11h à Paris

Nos experts études & digitaux expliqueront comment une approche digitale et globale permet de recueillir des insights consommateurs pour qu’une marque premium captive les générations d’aujourd’hui et de demain !

  • L’apport du vécu et des petits moments de vérité au quotidien via une application mobile pour éclairer les insights consommateurs
  • L’enrichissement de ces insights au travers d’une plateforme participative et les réseaux sociaux
Strategir > News > Artificial Intelligence and Market Research

Artificial Intelligence and Market Research

Please join us at the NewMR virtual conference about Artificial Intelligence and Market Research.
Strategir will explain how to apply AI to strengthen sales volume forecasts.
We are presenting in Session 1:

Friday 22 September
10am London time / 11am Paris time

Inside our Market Shaker® model, AI truly covers the diversity of individual behaviour and the influences on it. It mushrooms a typical research sample of people into a vast virtual panel, each one reacting to the innovation and its marketing in their own way, so you can have greater confidence in the sales forecast.

Strategir > News > And the winner is… Strategir’s VR development wins top prize

And the winner is… Strategir’s VR development wins top prize

Innovative use of VR for product tests wins 1st prize at the French Marketing Awards 2017!

Strategir was recently awarded the 1st prize in the Research category of the renowned French Marketing Awards (Trophées Marketing 2017) for a joint study with Firmenich. The pioneering research approach gave Firmenich higher predictability for sniff tests by using VR. Virtual Reality was used to set the context for product tests which simulated the real consumption experience of a product. As context strongly influences our feelings and behaviour, the use of VR leads to more discriminating results. [Info] This year, there were ten nominees for the Research Award. Isabelle Goisbault, Head of R&D, Strategir said ‘We are very proud to have won the 1st prize despite the strong competition’. The 2nd prize went to Sociovision with NRJ and the 3rd prize to Ipsos with France Television.

With this award, something unique happened which has never happened before: Strategir won the 1st prize two years in a row! In 2016, Strategir won the same prize for a joint project with Samsung redesigning their Samsung Experience Store in Paris: [Info]

The added value of VR for your market research is significant. The immersion truly transports participants into a realistic context. We would be happy to show you more about our case studies for VR in shopper experience, laundry detergent fragrance and beer tasting. Get in touch to use our award-winning expertise as an input generator for new ideas for your market research.

> Click here for our case study and learn more about VR

Strategir > News > Virtual immersion Golden winner at Marketing Trophy for product testing

Virtual immersion Golden winner at Marketing Trophy for product testing

A great product delivers a great experience but context strongly influences our feelings and behaviour. Product testing works best in settings that are closest to shopper or consumer life.

You may have seen our 2016 last year Golden award winning work with Samsung which showed the insights to be gained through realistic, active and immersive shopper experiences [if not, check it out here]. Sharing the same aim in product testing, Strategir and Firmenich have moved onto investigating whether VR settings positively impact consumer behaviour and improve data in sensory evaluation.

> Click here for the newsletter about virtual immersion: English, French, German
> Click here for our case study and learn more about VR

Strategir > News > Which Online Community to boost your insights?

Which Online Community to boost your insights?

Everyone talks about more frequent and agile insights. You need are more engaged consumers to provide you with reliable feedback so you can make the right decisions
Online communities have many qualities:
• ideal to promote consumer engagement when well-managed
• generate a continuous flow of insight between consumers and your brands
• work long or short term

In this webinar we provide you with some tips to get started or get more from online communities
How to find the best one for you?
• How do you ensure that respondents are so engaged they provide reliable feedback to our marketing issues?
Depending on your context and your goals, there are several types of community approaches

In this webinar we will share our experiences. A case study and a live demonstration will help you to see the benefits of this type of approach.

Presented by:
Delphine Parois / Strategir, Activity Director
& Caroline Bastide / Strategir, Digital & Services Director

Register for free our 30-min webinar
July 11, 2019 / 10:30am (Paris) – 11am (London)
> Registration for our webinar presented in French
> Registration for our webinar presented in English

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Strategir > News > Implicit to unlock Unconscious Purchase Motivations

Implicit to unlock Unconscious Purchase Motivations

Neuroscience teaches us that in less than a second our brain “filters” any stimulus, impacting our behaviour.

Our partner Beyond Reason has developed a scientific approach that hacks the purchase decision by unlocking the unconscious purchase motivations.
This is the result of 2,5 years of research & development by a group of scientists from leading universities (the Project Implicit) and 20 year experience marketers on client side.
This scientific implicit measure is based on an instant association that consumers make between the mix and psychological & functional motivations. It reveals the WHY of consumer behaviour & preferences, and thus whether the right motivations are activated.

Discover how the association of this innovative approach and our 30 years of experience in Research allow us to better fit your consumer needs.

Presented by:
Isabelle Goisbault / Strategir, Chief Innovation Officer
& Nathan Axford / Beyond Reason, Co-founder

Register for free our 30-min webinar
June 27, 2019 / 11am (Paris)
> Registration here

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Strategir > News > Innovative use of VR for new showroom test wins 1st prize at the French Marketing Awards 2019!

Innovative use of VR for new showroom test wins 1st prize at the French Marketing Awards 2019!

For the 3rd time, Strategir was awarded the Gold 1st prize in the Research category of the renowned French Marketing Awards (Trophées Marketing 2019) for a joint study with Point.P.

The innovative approach allowed Point.P to evaluate deeply and very concretely their new showroom concept, thanks to a complete Virtual Immersion solution to interview customers and professional in workshops. Strategir recreated the 360° environment of the showroom and allowed the participants to navigate from room to room but also to discover the services envisaged via app in apps videos, in order to optimize the showroom before final construction. This solution makes it possible to interview respondents who are immersed in a realism of quality, more concentrated and therefore more able to make a “reliable” feedback on which to support strategic business decisions.

In 2016 Strategir already won the 1st price for a joint project with Samsung redesigning their Samsung Experience Store in Paris. And in 2017 the 1st price for a joint project with Firmenich around product testing. This 3rd price confirms the added value of VR in market Research and Strategir’s ability to upscale VR

Please contact Caroline Bastide for more information

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Strategir > News > Hacking the purchase decision – Influencing consumer behaviour with neuroscience insights

Hacking the purchase decision – Influencing consumer behaviour with neuroscience insights

  • Collecting information directly from deep brain regions (without being tainted with conscious reasoning)
  • Conveying commercial messages directly towards these deep brain regions
  • Implicit non-declarative data collection with digital technology
  • Automating campaign and packaging pre and post testing modules with data processing, statistical modelling and data visualization

Join our conference with Beyond Reason at MRMW Europe / June 18, 2:10pm / Amsterdam
> Register here

Presented by:
Olivier Tjon, Beyond Reason
Nathan Axford, Beyond Reason
Isabelle Goisbault, Strategir

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Strategir > News > Se connecter au consommateur 2019 : bienvenue dans notre Context Lab !

Se connecter au consommateur 2019 : bienvenue dans notre Context Lab !

Strategir vous convie à une journée d’ateliers et de conférences le jeudi 6 juin / 9h-15h / Galerie MR14 Le Marais, 14 rue Portefoin, 75003 – Paris
Entrée libre et gratuite
> Consulter le programme complet et s’inscrire ici !

Les nouvelles technologies (Réalité Virtuelle, Intelligence Artificielle, eye-tracking, …) permettent aujourd’hui de mieux immerger les interviewés en situation d’achat ou d’usage, de recueillir une donnée implicite pour mieux cerner leurs motivations, d’analyser de manière plus pertinente, prédictive et visuelle le déclaratif consommateur.
Co-création, design thinking, communautés, ethno… autant de protocoles et de méthodologies pour mieux écouter le consommateur et ainsi pouvoir activer de meilleurs insights.
Quali, Quanti, verbatims, explicite, implicite… quelle qu’en soit la source et le contexte de recueil, comment utiliser la donnée efficacement pour donner du sens aux attentes de vos consommateurs et être plus prédictif ?
L’objectif de cette journée est de partager avec vous les « pépites » que nous retenons des solutions possibles, de vous rencontrer, dans un moment convivial d’échanges, de conférences et d’ateliers pour mieux tous nous connecter au consommateur.

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Strategir > News > Unlock Pack Power with 360VR and implicit purchase motivations

Unlock Pack Power with 360VR and implicit purchase motivations

Find out how to overcome the challenges faced by pack designs

Launching any new pack design carries significant risks and in-shelf performance is often the biggest single risk. As shoppers, we have little or no conscious control over what grabs our attention, what we remember, prefer, buy or buy again. So how can a brand be sure that its pack is impactful, motivating and aligned with brand values?

  • Context: is key to better understand consumer behaviour. We have incorporated our multi-award winning, agile 360VR into our flagship pack testing solution, Packagir®
  • Unlock purchase motivation: The Beyond Reason Implicit Motivation model (BRIM), hacks the purchase decision by unlocking the unconscious motivations that drive purchase decisions in mere milliseconds

Register free for our 30-min webinar:
16 May 2019 / 11am (London)

> Register here

Presented in English by:
Jackie Tarran / Strategir, Managing Director
Nathan Axford / Beyond Reason, Co-founder

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Strategir > News > Nudge your product development

Nudge your product development

Nudging is nowadays often used in order to influence people’s behaviours. However, we are convinced that nudging can also influence people’s speeches. In a product development context, consumers are more and more integrated in the process: but how integrate them in the most efficient way? A trade-off between formatted and free data has to be found, in order to get data that are, at the same time, as close as possible to consumers’ mind and relevant for the ones who develop new products.
In this context, we proposed a new strategy, based on the nudge theory, called “Free JAR Profiling”. It allows to influence consumers, in a soft way, to provide product improvement keys, which is a strategical tool for product development. A sentiment score, which represents the good or the bad opinion a product drives, allows to check the relevance of the nudged data and provide a summary representation: the Sentiment Mapping.

Valorial’Connection / April 25, 11pm / Rennes, France
Presented by Alexiane LUC, Researcher Datamining at Strategir
> Register here

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Strategir > News > Einladung zur Road Show: Erleben Sie VR-Packungstests jetzt live vor Ort!

Einladung zur Road Show: Erleben Sie VR-Packungstests jetzt live vor Ort!

Seit dem Relaunch im April 2019 bieten wir den neuen Packungstest Packagir®, der VR und implizite Messungen kombiniert und so zuverlässigere Ergebnisse liefert. Menschen kaufen mit den Augen und Virtual Reality schafft eine vollkommene Immersion der Testpersonen in die Einkaufsumgebung. Unser Packungstest Packagir® lässt die Testpersonen direkt in das Verbrauchererlebnis und die Produktkategorie eintauchen. Durch die Immersion in den richtigen Kontext verhalten sie sich natürlicher und fokussierter. Dazu kommt die Messung des visuellen Impacts Ihrer Packung mit Headtracking-Daten.

Probieren Sie die Samsung VR Gear auf unserer Road Show selbst aus und erleben Sie, wie realistisch Packagir® die Kaufsituation abbildet. Die Präsentation dauert etwa eine Stunde, dazu erwarten Sie Getränke, Catering und fachlicher Austausch mit vielen Branchenkollegen.

  • Dienstag, den 7. Mai 2019 in Hamburg (Spitaler Str. 3)
  • Mittwoch, den 8. Mai 2019 in Frankfurt/M. (Roßmarkt 13)
  • Donnerstag, den 9. Mai 2019 in Köln (Schildergasse 24-30)
  • Dienstag den 14. Mai 2019 in München (Neuhauser Str. 45)
  • Mittwoch, den 15. Mai 2019 in Stuttgart (Marktplatz 4)

Pro Standort sind 4 Termine für unsere Präsentation vorgesehen, jeweils um 10 Uhr, 12 Uhr, 14 Uhr und 16 Uhr. Da die Teilnehmerzahl begrenzt ist, bitten wir Sie, sich vorher anzumelden. Sollten Sie zu diesen Terminen verhindert sein, planen wir gerne einen individuellen Termin für Sie.

> Hier anmelden

Zusätzlich bieten wir zu diesem Thema am Donnerstag, den 16. Mai 2019 auch ein 30-minütiges Webinar über www.marktforschung.de an.

Scroll down for more
Strategir > News > Pensez LAB, ou comment réinventer les workshop clients !

Pensez LAB, ou comment réinventer les workshop clients !

Comment aujourd’hui contourner et aller au-delà des limites des workshop d’activation et d’accompagnement ?

Activer de nouveaux leviers avec des formats agiles et collaboratifs à mi-chemin entre les solutions classiques et les apports des consultants centrés business.

Printemps des Etudes 2019 | Vendredi 12 avril à 10h45 | Salle Eiffel
Présenté par Eléonore PAPEIX

> S’inscrire ici

Scroll down for more
Strategir > News > Expérience shopper : Comment tester des nouveaux magasins ou des parcours ?

Expérience shopper : Comment tester des nouveaux magasins ou des parcours ?

La refonte d’un point de vente ou d’un showroom est un moment charnière, la réalisation de maquette physique est trop couteuse, et l’utilisation de photos ou de projection sur simples écrans ne permet pas de refléter les espaces et la circulation de manière suffisante. Nous exposerons en quoi l’approche d’atelier en immersion virtuelle a permis à Point P de mieux évaluer et améliorer sa nouvelle salle d’exposition dans un timing et un budget contraint.

Nous évoquerons également d’autres techniques de collecte de données qui nous permettent de nous rapprocher au plus près de l’expérience réelle des shoppers.

Quels sont les grands enseignements qui peuvent être tirés de ces approches immersives, et quels sont les guidelines à respecter pour en tirer le plein potentiel.

Printemps des Etudes 2019 | Jeudi 11 avril à 17h45 | Salle Labarre

Présenté par :
Caroline BASTIDE, Directrice des approches digitales et du développement des services – Strategir
et Thomas DE MISCAULT, Directeur Développement Concepts – Point P

> S’inscrire ici

Scroll down for more
Strategir > News > 11-22 juin, participez à notre shopper week !

11-22 juin, participez à notre shopper week !

Un principe simple : une heure dans vos locaux pour partager notre expertise et les dernières innovations dans les études shopper, pour aller plus loin dans la compréhension de la vérité shopper.
Digital, réalité virtuelle, intelligence artificielle, statistiques avancées… les nouvelles technologies nous permettent de vous proposer des solutions d’études qui mettent le shopper au centre des méthodologies pour être plus agiles et plus proches de la réalité du shopper.
Une stratégie merchandising gagnante passe par des étapes clés :

  • En amont : comprendre le process d’achat du shopper, alors même que ses critères de choix sont souvent peu rationnels et conscientisés.
  • En aval : mesurer les performances d’un nouveau concept magasin, d’une nouvelle implantation ou d’outils merchandising pour choisir et convaincre les distributeurs.

Nous aborderons entre autres quelques solutions testées et approuvées pour vous accompagner à chacune de ces étapes :

  • Le Shopper Choice Modelling permet d’identifier le véritable arbre de décision du shopper sur la base des produits librement choisis en rayon et sans induire de critères de choix. Une analyse des substitutions met à jour les clés d’entrée et leur importance respective, pour vous éclairer dans la connaissance de vos shoppers et vous guider dans les clés d’organisation du rayon.
  • Le test VR 360 immersion : Strategir reconstitue  un environnement marchand VR 360° totalement immersif et proche du réel, où le shopper peut naviguer à sa guise et reproduire un comportement naturel. Cette solution permet de tester votre stratégie merchandising de manière souple et confidentielle. Elle offre également un contrôle des paramètres qu’un test en magasin physique ne permet pas.

> Information et inscription : n’hésitez pas à contacter Cécile VELASCO

Strategir > News > Best Wishes 2018

Best Wishes 2018

We wish you a very happy Christmas and successful New Year

Strategir > News > Comment assurer le succès d’une démarche Clean Label auprès de vos consommateurs ?

Comment assurer le succès d’une démarche Clean Label auprès de vos consommateurs ?

Participation gratuite à notre webinar de 30 minutes, présenté en français
Mardi 30 janvier 2018 à 11h CET (Paris)
Intervenantes: Ariane van BEEK & Eve ALLIER
> S’inscrire ici

La démarche Clean Label, hier l’apanage des petits industriels, est aujourd’hui investie par les grandes marques de l’agroalimentaire et de l’hygiène beauté.

Strategir a compilé pour vous les dernières tendances en termes de Clean Label et partage avec vous les enseignements consommateurs :

  • Quel impact d’une mise en avant d’une démarche Clean Label en front pack ?
  • Quelle formulation pour convaincre le consommateur ?
  • Quels pièges éviter ?
  • Une augmentation du prix de vente est-elle possible ?

 

Strategir > News > How to engage each generation with brands through an adapted digital approach

How to engage each generation with brands through an adapted digital approach

A case study with Mouton Cadet, an international brand born in 1930 and now the leading brand for Bordeaux wines.

The Bordeaux-based brand turned to Strategir for insight that helped it identify the needs of its core buyers while securing its future by attracting younger generations. We will share how a full digital approach enables all generations to share their perceptions and how to adapt to them. We will present:

  • The benefit of a participative platform like Multivote built on social media to better connect with consumers and encourage interaction
  • The intimately grounded reality of a bespoke mobile app like ConnectLife, revealing genuine consumer vision and usage of the brand

> Click here for the webinar recording and learn more about mobile research

Strategir > News > Caroline Bastide joins Strategir

Caroline Bastide joins Strategir

Caroline Bastide joined Strategir at the beginning of September 2017 as Digital & Services Director, following nearly 20 years’ experience in research at IPSOS, GFK, Harris Interactive and more recently MetrixLab.

“I’ve joined the Strategir team with a double objective: to strengthen existing digital approaches and also to consolidate Strategir’s offer in the Services sector,” explains Caroline. Emmanuel Delsuc, Managing Director, adds, “Strategir started its digital movement a few years ago, building on its fundamental expertise and DNA in market research. Customers expect us to develop hybrid approaches that are adapted to new strategic challenges, deadlines and budgets based on technological developments. Caroline, through her experience and expertise and great motivation will accelerate this dynamic. In addition, Caroline will be based at Strategir WSA in Paris, Strategir’s Qualitative and Creative Consumer Research Institute, in order to facilitate combining the Group’s qualitative and quantitative talents. This will be a real asset for the Services sector.”

“Strategir supports marketing innovation and brings high value-added expertise to its customers, with hands-on, personalized support and proven solutions. I am delighted to contribute to Strategir’s ambitions to better respond to future challenges through digital technologies and services,” concludes Caroline.

Strategir > News > How artificial intelligence multiplies confidence in sales volume forecasts

How artificial intelligence multiplies confidence in sales volume forecasts

Based on a case study where expected volumes were within 5% of post launch sales, this webinar will show how AI based forecasting can increase your confidence in sales volume forecasts built on research samples of a couple of hundred consumers.

To achieve this, the Market Shaker® AI volumetric model:

  • Simulates the diversity of consumer behaviours by multiplying the power to predict each one’s behaviour up to 10,000 times
  • Captures the true richness of real world behaviours to predict the role of your innovation in each individual consumers’ purchase repertoire

Thanks to AI’s enhanced understanding of consumers’ behaviour, you get the confidence of thousands upon thousands of virtual consumers’ response to your innovation.

> Click here for the webinar recording
> Click here to learn more about volume forecasting

Strategir > News > Comment décrypter grâce au digital les perceptions trans-générationnelles à l’égard d’une marque premium ?

Comment décrypter grâce au digital les perceptions trans-générationnelles à l’égard d’une marque premium ?

Cas concret avec Mouton Cadetune marque internationale née en 1930 devenue la première marque des vins de Bordeaux.

Participez gratuitement à notre atelier :
Mardi 26 septembre 2017
de 9h à 11h à Paris

Nos experts études & digitaux expliqueront comment une approche digitale et globale permet de recueillir des insights consommateurs pour qu’une marque premium captive les générations d’aujourd’hui et de demain !

  • L’apport du vécu et des petits moments de vérité au quotidien via une application mobile pour éclairer les insights consommateurs
  • L’enrichissement de ces insights au travers d’une plateforme participative et les réseaux sociaux
Strategir > News > Artificial Intelligence and Market Research

Artificial Intelligence and Market Research

Please join us at the NewMR virtual conference about Artificial Intelligence and Market Research.
Strategir will explain how to apply AI to strengthen sales volume forecasts.
We are presenting in Session 1:

Friday 22 September
10am London time / 11am Paris time

Inside our Market Shaker® model, AI truly covers the diversity of individual behaviour and the influences on it. It mushrooms a typical research sample of people into a vast virtual panel, each one reacting to the innovation and its marketing in their own way, so you can have greater confidence in the sales forecast.

Strategir > News > And the winner is… Strategir’s VR development wins top prize

And the winner is… Strategir’s VR development wins top prize

Innovative use of VR for product tests wins 1st prize at the French Marketing Awards 2017!

Strategir was recently awarded the 1st prize in the Research category of the renowned French Marketing Awards (Trophées Marketing 2017) for a joint study with Firmenich. The pioneering research approach gave Firmenich higher predictability for sniff tests by using VR. Virtual Reality was used to set the context for product tests which simulated the real consumption experience of a product. As context strongly influences our feelings and behaviour, the use of VR leads to more discriminating results. [Info] This year, there were ten nominees for the Research Award. Isabelle Goisbault, Head of R&D, Strategir said ‘We are very proud to have won the 1st prize despite the strong competition’. The 2nd prize went to Sociovision with NRJ and the 3rd prize to Ipsos with France Television.

With this award, something unique happened which has never happened before: Strategir won the 1st prize two years in a row! In 2016, Strategir won the same prize for a joint project with Samsung redesigning their Samsung Experience Store in Paris: [Info]

The added value of VR for your market research is significant. The immersion truly transports participants into a realistic context. We would be happy to show you more about our case studies for VR in shopper experience, laundry detergent fragrance and beer tasting. Get in touch to use our award-winning expertise as an input generator for new ideas for your market research.

> Click here for our case study and learn more about VR

Strategir > News > Virtual immersion Golden winner at Marketing Trophy for product testing

Virtual immersion Golden winner at Marketing Trophy for product testing

A great product delivers a great experience but context strongly influences our feelings and behaviour. Product testing works best in settings that are closest to shopper or consumer life.

You may have seen our 2016 last year Golden award winning work with Samsung which showed the insights to be gained through realistic, active and immersive shopper experiences [if not, check it out here]. Sharing the same aim in product testing, Strategir and Firmenich have moved onto investigating whether VR settings positively impact consumer behaviour and improve data in sensory evaluation.

> Click here for the newsletter about virtual immersion: English, French, German
> Click here for our case study and learn more about VR

Strategir > News > Which Online Community to boost your insights?

Which Online Community to boost your insights?

Everyone talks about more frequent and agile insights. You need are more engaged consumers to provide you with reliable feedback so you can make the right decisions
Online communities have many qualities:
• ideal to promote consumer engagement when well-managed
• generate a continuous flow of insight between consumers and your brands
• work long or short term

In this webinar we provide you with some tips to get started or get more from online communities
How to find the best one for you?
• How do you ensure that respondents are so engaged they provide reliable feedback to our marketing issues?
Depending on your context and your goals, there are several types of community approaches

In this webinar we will share our experiences. A case study and a live demonstration will help you to see the benefits of this type of approach.

Presented by:
Delphine Parois / Strategir, Activity Director
& Caroline Bastide / Strategir, Digital & Services Director

Register for free our 30-min webinar
July 11, 2019 / 10:30am (Paris) – 11am (London)
> Registration for our webinar presented in French
> Registration for our webinar presented in English

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Strategir > News > Implicit to unlock Unconscious Purchase Motivations

Implicit to unlock Unconscious Purchase Motivations

Neuroscience teaches us that in less than a second our brain “filters” any stimulus, impacting our behaviour.

Our partner Beyond Reason has developed a scientific approach that hacks the purchase decision by unlocking the unconscious purchase motivations.
This is the result of 2,5 years of research & development by a group of scientists from leading universities (the Project Implicit) and 20 year experience marketers on client side.
This scientific implicit measure is based on an instant association that consumers make between the mix and psychological & functional motivations. It reveals the WHY of consumer behaviour & preferences, and thus whether the right motivations are activated.

Discover how the association of this innovative approach and our 30 years of experience in Research allow us to better fit your consumer needs.

Presented by:
Isabelle Goisbault / Strategir, Chief Innovation Officer
& Nathan Axford / Beyond Reason, Co-founder

Register for free our 30-min webinar
June 27, 2019 / 11am (Paris)
> Registration here

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Strategir > News > Innovative use of VR for new showroom test wins 1st prize at the French Marketing Awards 2019!

Innovative use of VR for new showroom test wins 1st prize at the French Marketing Awards 2019!

For the 3rd time, Strategir was awarded the Gold 1st prize in the Research category of the renowned French Marketing Awards (Trophées Marketing 2019) for a joint study with Point.P.

The innovative approach allowed Point.P to evaluate deeply and very concretely their new showroom concept, thanks to a complete Virtual Immersion solution to interview customers and professional in workshops. Strategir recreated the 360° environment of the showroom and allowed the participants to navigate from room to room but also to discover the services envisaged via app in apps videos, in order to optimize the showroom before final construction. This solution makes it possible to interview respondents who are immersed in a realism of quality, more concentrated and therefore more able to make a “reliable” feedback on which to support strategic business decisions.

In 2016 Strategir already won the 1st price for a joint project with Samsung redesigning their Samsung Experience Store in Paris. And in 2017 the 1st price for a joint project with Firmenich around product testing. This 3rd price confirms the added value of VR in market Research and Strategir’s ability to upscale VR

Please contact Caroline Bastide for more information

Scroll down for more
Strategir > News > Hacking the purchase decision – Influencing consumer behaviour with neuroscience insights

Hacking the purchase decision – Influencing consumer behaviour with neuroscience insights

  • Collecting information directly from deep brain regions (without being tainted with conscious reasoning)
  • Conveying commercial messages directly towards these deep brain regions
  • Implicit non-declarative data collection with digital technology
  • Automating campaign and packaging pre and post testing modules with data processing, statistical modelling and data visualization

Join our conference with Beyond Reason at MRMW Europe / June 18, 2:10pm / Amsterdam
> Register here

Presented by:
Olivier Tjon, Beyond Reason
Nathan Axford, Beyond Reason
Isabelle Goisbault, Strategir

Scroll down for more
Strategir > News > Se connecter au consommateur 2019 : bienvenue dans notre Context Lab !

Se connecter au consommateur 2019 : bienvenue dans notre Context Lab !

Strategir vous convie à une journée d’ateliers et de conférences le jeudi 6 juin / 9h-15h / Galerie MR14 Le Marais, 14 rue Portefoin, 75003 – Paris
Entrée libre et gratuite
> Consulter le programme complet et s’inscrire ici !

Les nouvelles technologies (Réalité Virtuelle, Intelligence Artificielle, eye-tracking, …) permettent aujourd’hui de mieux immerger les interviewés en situation d’achat ou d’usage, de recueillir une donnée implicite pour mieux cerner leurs motivations, d’analyser de manière plus pertinente, prédictive et visuelle le déclaratif consommateur.
Co-création, design thinking, communautés, ethno… autant de protocoles et de méthodologies pour mieux écouter le consommateur et ainsi pouvoir activer de meilleurs insights.
Quali, Quanti, verbatims, explicite, implicite… quelle qu’en soit la source et le contexte de recueil, comment utiliser la donnée efficacement pour donner du sens aux attentes de vos consommateurs et être plus prédictif ?
L’objectif de cette journée est de partager avec vous les « pépites » que nous retenons des solutions possibles, de vous rencontrer, dans un moment convivial d’échanges, de conférences et d’ateliers pour mieux tous nous connecter au consommateur.

Scroll down for more
Strategir > News > Unlock Pack Power with 360VR and implicit purchase motivations

Unlock Pack Power with 360VR and implicit purchase motivations

Find out how to overcome the challenges faced by pack designs

Launching any new pack design carries significant risks and in-shelf performance is often the biggest single risk. As shoppers, we have little or no conscious control over what grabs our attention, what we remember, prefer, buy or buy again. So how can a brand be sure that its pack is impactful, motivating and aligned with brand values?

  • Context: is key to better understand consumer behaviour. We have incorporated our multi-award winning, agile 360VR into our flagship pack testing solution, Packagir®
  • Unlock purchase motivation: The Beyond Reason Implicit Motivation model (BRIM), hacks the purchase decision by unlocking the unconscious motivations that drive purchase decisions in mere milliseconds

Register free for our 30-min webinar:
16 May 2019 / 11am (London)

> Register here

Presented in English by:
Jackie Tarran / Strategir, Managing Director
Nathan Axford / Beyond Reason, Co-founder

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Strategir > News > Nudge your product development

Nudge your product development

Nudging is nowadays often used in order to influence people’s behaviours. However, we are convinced that nudging can also influence people’s speeches. In a product development context, consumers are more and more integrated in the process: but how integrate them in the most efficient way? A trade-off between formatted and free data has to be found, in order to get data that are, at the same time, as close as possible to consumers’ mind and relevant for the ones who develop new products.
In this context, we proposed a new strategy, based on the nudge theory, called “Free JAR Profiling”. It allows to influence consumers, in a soft way, to provide product improvement keys, which is a strategical tool for product development. A sentiment score, which represents the good or the bad opinion a product drives, allows to check the relevance of the nudged data and provide a summary representation: the Sentiment Mapping.

Valorial’Connection / April 25, 11pm / Rennes, France
Presented by Alexiane LUC, Researcher Datamining at Strategir
> Register here

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Strategir > News > Einladung zur Road Show: Erleben Sie VR-Packungstests jetzt live vor Ort!

Einladung zur Road Show: Erleben Sie VR-Packungstests jetzt live vor Ort!

Seit dem Relaunch im April 2019 bieten wir den neuen Packungstest Packagir®, der VR und implizite Messungen kombiniert und so zuverlässigere Ergebnisse liefert. Menschen kaufen mit den Augen und Virtual Reality schafft eine vollkommene Immersion der Testpersonen in die Einkaufsumgebung. Unser Packungstest Packagir® lässt die Testpersonen direkt in das Verbrauchererlebnis und die Produktkategorie eintauchen. Durch die Immersion in den richtigen Kontext verhalten sie sich natürlicher und fokussierter. Dazu kommt die Messung des visuellen Impacts Ihrer Packung mit Headtracking-Daten.

Probieren Sie die Samsung VR Gear auf unserer Road Show selbst aus und erleben Sie, wie realistisch Packagir® die Kaufsituation abbildet. Die Präsentation dauert etwa eine Stunde, dazu erwarten Sie Getränke, Catering und fachlicher Austausch mit vielen Branchenkollegen.

  • Dienstag, den 7. Mai 2019 in Hamburg (Spitaler Str. 3)
  • Mittwoch, den 8. Mai 2019 in Frankfurt/M. (Roßmarkt 13)
  • Donnerstag, den 9. Mai 2019 in Köln (Schildergasse 24-30)
  • Dienstag den 14. Mai 2019 in München (Neuhauser Str. 45)
  • Mittwoch, den 15. Mai 2019 in Stuttgart (Marktplatz 4)

Pro Standort sind 4 Termine für unsere Präsentation vorgesehen, jeweils um 10 Uhr, 12 Uhr, 14 Uhr und 16 Uhr. Da die Teilnehmerzahl begrenzt ist, bitten wir Sie, sich vorher anzumelden. Sollten Sie zu diesen Terminen verhindert sein, planen wir gerne einen individuellen Termin für Sie.

> Hier anmelden

Zusätzlich bieten wir zu diesem Thema am Donnerstag, den 16. Mai 2019 auch ein 30-minütiges Webinar über www.marktforschung.de an.

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Strategir > News > Pensez LAB, ou comment réinventer les workshop clients !

Pensez LAB, ou comment réinventer les workshop clients !

Comment aujourd’hui contourner et aller au-delà des limites des workshop d’activation et d’accompagnement ?

Activer de nouveaux leviers avec des formats agiles et collaboratifs à mi-chemin entre les solutions classiques et les apports des consultants centrés business.

Printemps des Etudes 2019 | Vendredi 12 avril à 10h45 | Salle Eiffel
Présenté par Eléonore PAPEIX

> S’inscrire ici

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Strategir > News > Expérience shopper : Comment tester des nouveaux magasins ou des parcours ?

Expérience shopper : Comment tester des nouveaux magasins ou des parcours ?

La refonte d’un point de vente ou d’un showroom est un moment charnière, la réalisation de maquette physique est trop couteuse, et l’utilisation de photos ou de projection sur simples écrans ne permet pas de refléter les espaces et la circulation de manière suffisante. Nous exposerons en quoi l’approche d’atelier en immersion virtuelle a permis à Point P de mieux évaluer et améliorer sa nouvelle salle d’exposition dans un timing et un budget contraint.

Nous évoquerons également d’autres techniques de collecte de données qui nous permettent de nous rapprocher au plus près de l’expérience réelle des shoppers.

Quels sont les grands enseignements qui peuvent être tirés de ces approches immersives, et quels sont les guidelines à respecter pour en tirer le plein potentiel.

Printemps des Etudes 2019 | Jeudi 11 avril à 17h45 | Salle Labarre

Présenté par :
Caroline BASTIDE, Directrice des approches digitales et du développement des services – Strategir
et Thomas DE MISCAULT, Directeur Développement Concepts – Point P

> S’inscrire ici

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Strategir > News > 11-22 juin, participez à notre shopper week !

11-22 juin, participez à notre shopper week !

Un principe simple : une heure dans vos locaux pour partager notre expertise et les dernières innovations dans les études shopper, pour aller plus loin dans la compréhension de la vérité shopper.
Digital, réalité virtuelle, intelligence artificielle, statistiques avancées… les nouvelles technologies nous permettent de vous proposer des solutions d’études qui mettent le shopper au centre des méthodologies pour être plus agiles et plus proches de la réalité du shopper.
Une stratégie merchandising gagnante passe par des étapes clés :

  • En amont : comprendre le process d’achat du shopper, alors même que ses critères de choix sont souvent peu rationnels et conscientisés.
  • En aval : mesurer les performances d’un nouveau concept magasin, d’une nouvelle implantation ou d’outils merchandising pour choisir et convaincre les distributeurs.

Nous aborderons entre autres quelques solutions testées et approuvées pour vous accompagner à chacune de ces étapes :

  • Le Shopper Choice Modelling permet d’identifier le véritable arbre de décision du shopper sur la base des produits librement choisis en rayon et sans induire de critères de choix. Une analyse des substitutions met à jour les clés d’entrée et leur importance respective, pour vous éclairer dans la connaissance de vos shoppers et vous guider dans les clés d’organisation du rayon.
  • Le test VR 360 immersion : Strategir reconstitue  un environnement marchand VR 360° totalement immersif et proche du réel, où le shopper peut naviguer à sa guise et reproduire un comportement naturel. Cette solution permet de tester votre stratégie merchandising de manière souple et confidentielle. Elle offre également un contrôle des paramètres qu’un test en magasin physique ne permet pas.

> Information et inscription : n’hésitez pas à contacter Cécile VELASCO

Strategir > News > Best Wishes 2018

Best Wishes 2018

We wish you a very happy Christmas and successful New Year

Strategir > News > Comment assurer le succès d’une démarche Clean Label auprès de vos consommateurs ?

Comment assurer le succès d’une démarche Clean Label auprès de vos consommateurs ?

Participation gratuite à notre webinar de 30 minutes, présenté en français
Mardi 30 janvier 2018 à 11h CET (Paris)
Intervenantes: Ariane van BEEK & Eve ALLIER
> S’inscrire ici

La démarche Clean Label, hier l’apanage des petits industriels, est aujourd’hui investie par les grandes marques de l’agroalimentaire et de l’hygiène beauté.

Strategir a compilé pour vous les dernières tendances en termes de Clean Label et partage avec vous les enseignements consommateurs :

  • Quel impact d’une mise en avant d’une démarche Clean Label en front pack ?
  • Quelle formulation pour convaincre le consommateur ?
  • Quels pièges éviter ?
  • Une augmentation du prix de vente est-elle possible ?

 

Strategir > News > How to engage each generation with brands through an adapted digital approach

How to engage each generation with brands through an adapted digital approach

A case study with Mouton Cadet, an international brand born in 1930 and now the leading brand for Bordeaux wines.

The Bordeaux-based brand turned to Strategir for insight that helped it identify the needs of its core buyers while securing its future by attracting younger generations. We will share how a full digital approach enables all generations to share their perceptions and how to adapt to them. We will present:

  • The benefit of a participative platform like Multivote built on social media to better connect with consumers and encourage interaction
  • The intimately grounded reality of a bespoke mobile app like ConnectLife, revealing genuine consumer vision and usage of the brand

> Click here for the webinar recording and learn more about mobile research

Strategir > News > Caroline Bastide joins Strategir

Caroline Bastide joins Strategir

Caroline Bastide joined Strategir at the beginning of September 2017 as Digital & Services Director, following nearly 20 years’ experience in research at IPSOS, GFK, Harris Interactive and more recently MetrixLab.

“I’ve joined the Strategir team with a double objective: to strengthen existing digital approaches and also to consolidate Strategir’s offer in the Services sector,” explains Caroline. Emmanuel Delsuc, Managing Director, adds, “Strategir started its digital movement a few years ago, building on its fundamental expertise and DNA in market research. Customers expect us to develop hybrid approaches that are adapted to new strategic challenges, deadlines and budgets based on technological developments. Caroline, through her experience and expertise and great motivation will accelerate this dynamic. In addition, Caroline will be based at Strategir WSA in Paris, Strategir’s Qualitative and Creative Consumer Research Institute, in order to facilitate combining the Group’s qualitative and quantitative talents. This will be a real asset for the Services sector.”

“Strategir supports marketing innovation and brings high value-added expertise to its customers, with hands-on, personalized support and proven solutions. I am delighted to contribute to Strategir’s ambitions to better respond to future challenges through digital technologies and services,” concludes Caroline.

Strategir > News > How artificial intelligence multiplies confidence in sales volume forecasts

How artificial intelligence multiplies confidence in sales volume forecasts

Based on a case study where expected volumes were within 5% of post launch sales, this webinar will show how AI based forecasting can increase your confidence in sales volume forecasts built on research samples of a couple of hundred consumers.

To achieve this, the Market Shaker® AI volumetric model:

  • Simulates the diversity of consumer behaviours by multiplying the power to predict each one’s behaviour up to 10,000 times
  • Captures the true richness of real world behaviours to predict the role of your innovation in each individual consumers’ purchase repertoire

Thanks to AI’s enhanced understanding of consumers’ behaviour, you get the confidence of thousands upon thousands of virtual consumers’ response to your innovation.

> Click here for the webinar recording
> Click here to learn more about volume forecasting

Strategir > News > Comment décrypter grâce au digital les perceptions trans-générationnelles à l’égard d’une marque premium ?

Comment décrypter grâce au digital les perceptions trans-générationnelles à l’égard d’une marque premium ?

Cas concret avec Mouton Cadetune marque internationale née en 1930 devenue la première marque des vins de Bordeaux.

Participez gratuitement à notre atelier :
Mardi 26 septembre 2017
de 9h à 11h à Paris

Nos experts études & digitaux expliqueront comment une approche digitale et globale permet de recueillir des insights consommateurs pour qu’une marque premium captive les générations d’aujourd’hui et de demain !

  • L’apport du vécu et des petits moments de vérité au quotidien via une application mobile pour éclairer les insights consommateurs
  • L’enrichissement de ces insights au travers d’une plateforme participative et les réseaux sociaux
Strategir > News > Artificial Intelligence and Market Research

Artificial Intelligence and Market Research

Please join us at the NewMR virtual conference about Artificial Intelligence and Market Research.
Strategir will explain how to apply AI to strengthen sales volume forecasts.
We are presenting in Session 1:

Friday 22 September
10am London time / 11am Paris time

Inside our Market Shaker® model, AI truly covers the diversity of individual behaviour and the influences on it. It mushrooms a typical research sample of people into a vast virtual panel, each one reacting to the innovation and its marketing in their own way, so you can have greater confidence in the sales forecast.

Strategir > News > And the winner is… Strategir’s VR development wins top prize

And the winner is… Strategir’s VR development wins top prize

Innovative use of VR for product tests wins 1st prize at the French Marketing Awards 2017!

Strategir was recently awarded the 1st prize in the Research category of the renowned French Marketing Awards (Trophées Marketing 2017) for a joint study with Firmenich. The pioneering research approach gave Firmenich higher predictability for sniff tests by using VR. Virtual Reality was used to set the context for product tests which simulated the real consumption experience of a product. As context strongly influences our feelings and behaviour, the use of VR leads to more discriminating results. [Info] This year, there were ten nominees for the Research Award. Isabelle Goisbault, Head of R&D, Strategir said ‘We are very proud to have won the 1st prize despite the strong competition’. The 2nd prize went to Sociovision with NRJ and the 3rd prize to Ipsos with France Television.

With this award, something unique happened which has never happened before: Strategir won the 1st prize two years in a row! In 2016, Strategir won the same prize for a joint project with Samsung redesigning their Samsung Experience Store in Paris: [Info]

The added value of VR for your market research is significant. The immersion truly transports participants into a realistic context. We would be happy to show you more about our case studies for VR in shopper experience, laundry detergent fragrance and beer tasting. Get in touch to use our award-winning expertise as an input generator for new ideas for your market research.

> Click here for our case study and learn more about VR

Strategir > News > Virtual immersion Golden winner at Marketing Trophy for product testing

Virtual immersion Golden winner at Marketing Trophy for product testing

A great product delivers a great experience but context strongly influences our feelings and behaviour. Product testing works best in settings that are closest to shopper or consumer life.

You may have seen our 2016 last year Golden award winning work with Samsung which showed the insights to be gained through realistic, active and immersive shopper experiences [if not, check it out here]. Sharing the same aim in product testing, Strategir and Firmenich have moved onto investigating whether VR settings positively impact consumer behaviour and improve data in sensory evaluation.

> Click here for the newsletter about virtual immersion: English, French, German
> Click here for our case study and learn more about VR

Strategir > News > Which Online Community to boost your insights?

Which Online Community to boost your insights?

Everyone talks about more frequent and agile insights. You need are more engaged consumers to provide you with reliable feedback so you can make the right decisions
Online communities have many qualities:
• ideal to promote consumer engagement when well-managed
• generate a continuous flow of insight between consumers and your brands
• work long or short term

In this webinar we provide you with some tips to get started or get more from online communities
How to find the best one for you?
• How do you ensure that respondents are so engaged they provide reliable feedback to our marketing issues?
Depending on your context and your goals, there are several types of community approaches

In this webinar we will share our experiences. A case study and a live demonstration will help you to see the benefits of this type of approach.

Presented by:
Delphine Parois / Strategir, Activity Director
& Caroline Bastide / Strategir, Digital & Services Director

Register for free our 30-min webinar
July 11, 2019 / 10:30am (Paris) – 11am (London)
> Registration for our webinar presented in French
> Registration for our webinar presented in English

Scroll down for more
Strategir > News > Implicit to unlock Unconscious Purchase Motivations

Implicit to unlock Unconscious Purchase Motivations

Neuroscience teaches us that in less than a second our brain “filters” any stimulus, impacting our behaviour.

Our partner Beyond Reason has developed a scientific approach that hacks the purchase decision by unlocking the unconscious purchase motivations.
This is the result of 2,5 years of research & development by a group of scientists from leading universities (the Project Implicit) and 20 year experience marketers on client side.
This scientific implicit measure is based on an instant association that consumers make between the mix and psychological & functional motivations. It reveals the WHY of consumer behaviour & preferences, and thus whether the right motivations are activated.

Discover how the association of this innovative approach and our 30 years of experience in Research allow us to better fit your consumer needs.

Presented by:
Isabelle Goisbault / Strategir, Chief Innovation Officer
& Nathan Axford / Beyond Reason, Co-founder

Register for free our 30-min webinar
June 27, 2019 / 11am (Paris)
> Registration here

Scroll down for more
Strategir > News > Innovative use of VR for new showroom test wins 1st prize at the French Marketing Awards 2019!

Innovative use of VR for new showroom test wins 1st prize at the French Marketing Awards 2019!

For the 3rd time, Strategir was awarded the Gold 1st prize in the Research category of the renowned French Marketing Awards (Trophées Marketing 2019) for a joint study with Point.P.

The innovative approach allowed Point.P to evaluate deeply and very concretely their new showroom concept, thanks to a complete Virtual Immersion solution to interview customers and professional in workshops. Strategir recreated the 360° environment of the showroom and allowed the participants to navigate from room to room but also to discover the services envisaged via app in apps videos, in order to optimize the showroom before final construction. This solution makes it possible to interview respondents who are immersed in a realism of quality, more concentrated and therefore more able to make a “reliable” feedback on which to support strategic business decisions.

In 2016 Strategir already won the 1st price for a joint project with Samsung redesigning their Samsung Experience Store in Paris. And in 2017 the 1st price for a joint project with Firmenich around product testing. This 3rd price confirms the added value of VR in market Research and Strategir’s ability to upscale VR

Please contact Caroline Bastide for more information

Scroll down for more
Strategir > News > Hacking the purchase decision – Influencing consumer behaviour with neuroscience insights

Hacking the purchase decision – Influencing consumer behaviour with neuroscience insights

  • Collecting information directly from deep brain regions (without being tainted with conscious reasoning)
  • Conveying commercial messages directly towards these deep brain regions
  • Implicit non-declarative data collection with digital technology
  • Automating campaign and packaging pre and post testing modules with data processing, statistical modelling and data visualization

Join our conference with Beyond Reason at MRMW Europe / June 18, 2:10pm / Amsterdam
> Register here

Presented by:
Olivier Tjon, Beyond Reason
Nathan Axford, Beyond Reason
Isabelle Goisbault, Strategir

Scroll down for more
Strategir > News > Se connecter au consommateur 2019 : bienvenue dans notre Context Lab !

Se connecter au consommateur 2019 : bienvenue dans notre Context Lab !

Strategir vous convie à une journée d’ateliers et de conférences le jeudi 6 juin / 9h-15h / Galerie MR14 Le Marais, 14 rue Portefoin, 75003 – Paris
Entrée libre et gratuite
> Consulter le programme complet et s’inscrire ici !

Les nouvelles technologies (Réalité Virtuelle, Intelligence Artificielle, eye-tracking, …) permettent aujourd’hui de mieux immerger les interviewés en situation d’achat ou d’usage, de recueillir une donnée implicite pour mieux cerner leurs motivations, d’analyser de manière plus pertinente, prédictive et visuelle le déclaratif consommateur.
Co-création, design thinking, communautés, ethno… autant de protocoles et de méthodologies pour mieux écouter le consommateur et ainsi pouvoir activer de meilleurs insights.
Quali, Quanti, verbatims, explicite, implicite… quelle qu’en soit la source et le contexte de recueil, comment utiliser la donnée efficacement pour donner du sens aux attentes de vos consommateurs et être plus prédictif ?
L’objectif de cette journée est de partager avec vous les « pépites » que nous retenons des solutions possibles, de vous rencontrer, dans un moment convivial d’échanges, de conférences et d’ateliers pour mieux tous nous connecter au consommateur.

Scroll down for more
Strategir > News > Unlock Pack Power with 360VR and implicit purchase motivations

Unlock Pack Power with 360VR and implicit purchase motivations

Find out how to overcome the challenges faced by pack designs

Launching any new pack design carries significant risks and in-shelf performance is often the biggest single risk. As shoppers, we have little or no conscious control over what grabs our attention, what we remember, prefer, buy or buy again. So how can a brand be sure that its pack is impactful, motivating and aligned with brand values?

  • Context: is key to better understand consumer behaviour. We have incorporated our multi-award winning, agile 360VR into our flagship pack testing solution, Packagir®
  • Unlock purchase motivation: The Beyond Reason Implicit Motivation model (BRIM), hacks the purchase decision by unlocking the unconscious motivations that drive purchase decisions in mere milliseconds

Register free for our 30-min webinar:
16 May 2019 / 11am (London)

> Register here

Presented in English by:
Jackie Tarran / Strategir, Managing Director
Nathan Axford / Beyond Reason, Co-founder

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Strategir > News > Nudge your product development

Nudge your product development

Nudging is nowadays often used in order to influence people’s behaviours. However, we are convinced that nudging can also influence people’s speeches. In a product development context, consumers are more and more integrated in the process: but how integrate them in the most efficient way? A trade-off between formatted and free data has to be found, in order to get data that are, at the same time, as close as possible to consumers’ mind and relevant for the ones who develop new products.
In this context, we proposed a new strategy, based on the nudge theory, called “Free JAR Profiling”. It allows to influence consumers, in a soft way, to provide product improvement keys, which is a strategical tool for product development. A sentiment score, which represents the good or the bad opinion a product drives, allows to check the relevance of the nudged data and provide a summary representation: the Sentiment Mapping.

Valorial’Connection / April 25, 11pm / Rennes, France
Presented by Alexiane LUC, Researcher Datamining at Strategir
> Register here

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Strategir > News > Einladung zur Road Show: Erleben Sie VR-Packungstests jetzt live vor Ort!

Einladung zur Road Show: Erleben Sie VR-Packungstests jetzt live vor Ort!

Seit dem Relaunch im April 2019 bieten wir den neuen Packungstest Packagir®, der VR und implizite Messungen kombiniert und so zuverlässigere Ergebnisse liefert. Menschen kaufen mit den Augen und Virtual Reality schafft eine vollkommene Immersion der Testpersonen in die Einkaufsumgebung. Unser Packungstest Packagir® lässt die Testpersonen direkt in das Verbrauchererlebnis und die Produktkategorie eintauchen. Durch die Immersion in den richtigen Kontext verhalten sie sich natürlicher und fokussierter. Dazu kommt die Messung des visuellen Impacts Ihrer Packung mit Headtracking-Daten.

Probieren Sie die Samsung VR Gear auf unserer Road Show selbst aus und erleben Sie, wie realistisch Packagir® die Kaufsituation abbildet. Die Präsentation dauert etwa eine Stunde, dazu erwarten Sie Getränke, Catering und fachlicher Austausch mit vielen Branchenkollegen.

  • Dienstag, den 7. Mai 2019 in Hamburg (Spitaler Str. 3)
  • Mittwoch, den 8. Mai 2019 in Frankfurt/M. (Roßmarkt 13)
  • Donnerstag, den 9. Mai 2019 in Köln (Schildergasse 24-30)
  • Dienstag den 14. Mai 2019 in München (Neuhauser Str. 45)
  • Mittwoch, den 15. Mai 2019 in Stuttgart (Marktplatz 4)

Pro Standort sind 4 Termine für unsere Präsentation vorgesehen, jeweils um 10 Uhr, 12 Uhr, 14 Uhr und 16 Uhr. Da die Teilnehmerzahl begrenzt ist, bitten wir Sie, sich vorher anzumelden. Sollten Sie zu diesen Terminen verhindert sein, planen wir gerne einen individuellen Termin für Sie.

> Hier anmelden

Zusätzlich bieten wir zu diesem Thema am Donnerstag, den 16. Mai 2019 auch ein 30-minütiges Webinar über www.marktforschung.de an.

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Strategir > News > Pensez LAB, ou comment réinventer les workshop clients !

Pensez LAB, ou comment réinventer les workshop clients !

Comment aujourd’hui contourner et aller au-delà des limites des workshop d’activation et d’accompagnement ?

Activer de nouveaux leviers avec des formats agiles et collaboratifs à mi-chemin entre les solutions classiques et les apports des consultants centrés business.

Printemps des Etudes 2019 | Vendredi 12 avril à 10h45 | Salle Eiffel
Présenté par Eléonore PAPEIX

> S’inscrire ici

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Strategir > News > Expérience shopper : Comment tester des nouveaux magasins ou des parcours ?

Expérience shopper : Comment tester des nouveaux magasins ou des parcours ?

La refonte d’un point de vente ou d’un showroom est un moment charnière, la réalisation de maquette physique est trop couteuse, et l’utilisation de photos ou de projection sur simples écrans ne permet pas de refléter les espaces et la circulation de manière suffisante. Nous exposerons en quoi l’approche d’atelier en immersion virtuelle a permis à Point P de mieux évaluer et améliorer sa nouvelle salle d’exposition dans un timing et un budget contraint.

Nous évoquerons également d’autres techniques de collecte de données qui nous permettent de nous rapprocher au plus près de l’expérience réelle des shoppers.

Quels sont les grands enseignements qui peuvent être tirés de ces approches immersives, et quels sont les guidelines à respecter pour en tirer le plein potentiel.

Printemps des Etudes 2019 | Jeudi 11 avril à 17h45 | Salle Labarre

Présenté par :
Caroline BASTIDE, Directrice des approches digitales et du développement des services – Strategir
et Thomas DE MISCAULT, Directeur Développement Concepts – Point P

> S’inscrire ici

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Strategir > News > 11-22 juin, participez à notre shopper week !

11-22 juin, participez à notre shopper week !

Un principe simple : une heure dans vos locaux pour partager notre expertise et les dernières innovations dans les études shopper, pour aller plus loin dans la compréhension de la vérité shopper.
Digital, réalité virtuelle, intelligence artificielle, statistiques avancées… les nouvelles technologies nous permettent de vous proposer des solutions d’études qui mettent le shopper au centre des méthodologies pour être plus agiles et plus proches de la réalité du shopper.
Une stratégie merchandising gagnante passe par des étapes clés :

  • En amont : comprendre le process d’achat du shopper, alors même que ses critères de choix sont souvent peu rationnels et conscientisés.
  • En aval : mesurer les performances d’un nouveau concept magasin, d’une nouvelle implantation ou d’outils merchandising pour choisir et convaincre les distributeurs.

Nous aborderons entre autres quelques solutions testées et approuvées pour vous accompagner à chacune de ces étapes :

  • Le Shopper Choice Modelling permet d’identifier le véritable arbre de décision du shopper sur la base des produits librement choisis en rayon et sans induire de critères de choix. Une analyse des substitutions met à jour les clés d’entrée et leur importance respective, pour vous éclairer dans la connaissance de vos shoppers et vous guider dans les clés d’organisation du rayon.
  • Le test VR 360 immersion : Strategir reconstitue  un environnement marchand VR 360° totalement immersif et proche du réel, où le shopper peut naviguer à sa guise et reproduire un comportement naturel. Cette solution permet de tester votre stratégie merchandising de manière souple et confidentielle. Elle offre également un contrôle des paramètres qu’un test en magasin physique ne permet pas.

> Information et inscription : n’hésitez pas à contacter Cécile VELASCO

Strategir > News > Best Wishes 2018

Best Wishes 2018

We wish you a very happy Christmas and successful New Year

Strategir > News > Comment assurer le succès d’une démarche Clean Label auprès de vos consommateurs ?

Comment assurer le succès d’une démarche Clean Label auprès de vos consommateurs ?

Participation gratuite à notre webinar de 30 minutes, présenté en français
Mardi 30 janvier 2018 à 11h CET (Paris)
Intervenantes: Ariane van BEEK & Eve ALLIER
> S’inscrire ici

La démarche Clean Label, hier l’apanage des petits industriels, est aujourd’hui investie par les grandes marques de l’agroalimentaire et de l’hygiène beauté.

Strategir a compilé pour vous les dernières tendances en termes de Clean Label et partage avec vous les enseignements consommateurs :

  • Quel impact d’une mise en avant d’une démarche Clean Label en front pack ?
  • Quelle formulation pour convaincre le consommateur ?
  • Quels pièges éviter ?
  • Une augmentation du prix de vente est-elle possible ?

 

Strategir > News > How to engage each generation with brands through an adapted digital approach

How to engage each generation with brands through an adapted digital approach

A case study with Mouton Cadet, an international brand born in 1930 and now the leading brand for Bordeaux wines.

The Bordeaux-based brand turned to Strategir for insight that helped it identify the needs of its core buyers while securing its future by attracting younger generations. We will share how a full digital approach enables all generations to share their perceptions and how to adapt to them. We will present:

  • The benefit of a participative platform like Multivote built on social media to better connect with consumers and encourage interaction
  • The intimately grounded reality of a bespoke mobile app like ConnectLife, revealing genuine consumer vision and usage of the brand

> Click here for the webinar recording and learn more about mobile research

Strategir > News > Caroline Bastide joins Strategir

Caroline Bastide joins Strategir

Caroline Bastide joined Strategir at the beginning of September 2017 as Digital & Services Director, following nearly 20 years’ experience in research at IPSOS, GFK, Harris Interactive and more recently MetrixLab.

“I’ve joined the Strategir team with a double objective: to strengthen existing digital approaches and also to consolidate Strategir’s offer in the Services sector,” explains Caroline. Emmanuel Delsuc, Managing Director, adds, “Strategir started its digital movement a few years ago, building on its fundamental expertise and DNA in market research. Customers expect us to develop hybrid approaches that are adapted to new strategic challenges, deadlines and budgets based on technological developments. Caroline, through her experience and expertise and great motivation will accelerate this dynamic. In addition, Caroline will be based at Strategir WSA in Paris, Strategir’s Qualitative and Creative Consumer Research Institute, in order to facilitate combining the Group’s qualitative and quantitative talents. This will be a real asset for the Services sector.”

“Strategir supports marketing innovation and brings high value-added expertise to its customers, with hands-on, personalized support and proven solutions. I am delighted to contribute to Strategir’s ambitions to better respond to future challenges through digital technologies and services,” concludes Caroline.

Strategir > News > How artificial intelligence multiplies confidence in sales volume forecasts

How artificial intelligence multiplies confidence in sales volume forecasts

Based on a case study where expected volumes were within 5% of post launch sales, this webinar will show how AI based forecasting can increase your confidence in sales volume forecasts built on research samples of a couple of hundred consumers.

To achieve this, the Market Shaker® AI volumetric model:

  • Simulates the diversity of consumer behaviours by multiplying the power to predict each one’s behaviour up to 10,000 times
  • Captures the true richness of real world behaviours to predict the role of your innovation in each individual consumers’ purchase repertoire

Thanks to AI’s enhanced understanding of consumers’ behaviour, you get the confidence of thousands upon thousands of virtual consumers’ response to your innovation.

> Click here for the webinar recording
> Click here to learn more about volume forecasting

Strategir > News > Comment décrypter grâce au digital les perceptions trans-générationnelles à l’égard d’une marque premium ?

Comment décrypter grâce au digital les perceptions trans-générationnelles à l’égard d’une marque premium ?

Cas concret avec Mouton Cadetune marque internationale née en 1930 devenue la première marque des vins de Bordeaux.

Participez gratuitement à notre atelier :
Mardi 26 septembre 2017
de 9h à 11h à Paris

Nos experts études & digitaux expliqueront comment une approche digitale et globale permet de recueillir des insights consommateurs pour qu’une marque premium captive les générations d’aujourd’hui et de demain !

  • L’apport du vécu et des petits moments de vérité au quotidien via une application mobile pour éclairer les insights consommateurs
  • L’enrichissement de ces insights au travers d’une plateforme participative et les réseaux sociaux
Strategir > News > Artificial Intelligence and Market Research

Artificial Intelligence and Market Research

Please join us at the NewMR virtual conference about Artificial Intelligence and Market Research.
Strategir will explain how to apply AI to strengthen sales volume forecasts.
We are presenting in Session 1:

Friday 22 September
10am London time / 11am Paris time

Inside our Market Shaker® model, AI truly covers the diversity of individual behaviour and the influences on it. It mushrooms a typical research sample of people into a vast virtual panel, each one reacting to the innovation and its marketing in their own way, so you can have greater confidence in the sales forecast.

Strategir > News > And the winner is… Strategir’s VR development wins top prize

And the winner is… Strategir’s VR development wins top prize

Innovative use of VR for product tests wins 1st prize at the French Marketing Awards 2017!

Strategir was recently awarded the 1st prize in the Research category of the renowned French Marketing Awards (Trophées Marketing 2017) for a joint study with Firmenich. The pioneering research approach gave Firmenich higher predictability for sniff tests by using VR. Virtual Reality was used to set the context for product tests which simulated the real consumption experience of a product. As context strongly influences our feelings and behaviour, the use of VR leads to more discriminating results. [Info] This year, there were ten nominees for the Research Award. Isabelle Goisbault, Head of R&D, Strategir said ‘We are very proud to have won the 1st prize despite the strong competition’. The 2nd prize went to Sociovision with NRJ and the 3rd prize to Ipsos with France Television.

With this award, something unique happened which has never happened before: Strategir won the 1st prize two years in a row! In 2016, Strategir won the same prize for a joint project with Samsung redesigning their Samsung Experience Store in Paris: [Info]

The added value of VR for your market research is significant. The immersion truly transports participants into a realistic context. We would be happy to show you more about our case studies for VR in shopper experience, laundry detergent fragrance and beer tasting. Get in touch to use our award-winning expertise as an input generator for new ideas for your market research.

> Click here for our case study and learn more about VR

Strategir > News > Virtual immersion Golden winner at Marketing Trophy for product testing

Virtual immersion Golden winner at Marketing Trophy for product testing

A great product delivers a great experience but context strongly influences our feelings and behaviour. Product testing works best in settings that are closest to shopper or consumer life.

You may have seen our 2016 last year Golden award winning work with Samsung which showed the insights to be gained through realistic, active and immersive shopper experiences [if not, check it out here]. Sharing the same aim in product testing, Strategir and Firmenich have moved onto investigating whether VR settings positively impact consumer behaviour and improve data in sensory evaluation.

> Click here for the newsletter about virtual immersion: English, French, German
> Click here for our case study and learn more about VR

Strategir > News > Which Online Community to boost your insights?

Which Online Community to boost your insights?

Everyone talks about more frequent and agile insights. You need are more engaged consumers to provide you with reliable feedback so you can make the right decisions
Online communities have many qualities:
• ideal to promote consumer engagement when well-managed
• generate a continuous flow of insight between consumers and your brands
• work long or short term

In this webinar we provide you with some tips to get started or get more from online communities
How to find the best one for you?
• How do you ensure that respondents are so engaged they provide reliable feedback to our marketing issues?
Depending on your context and your goals, there are several types of community approaches

In this webinar we will share our experiences. A case study and a live demonstration will help you to see the benefits of this type of approach.

Presented by:
Delphine Parois / Strategir, Activity Director
& Caroline Bastide / Strategir, Digital & Services Director

Register for free our 30-min webinar
July 11, 2019 / 10:30am (Paris) – 11am (London)
> Registration for our webinar presented in French
> Registration for our webinar presented in English

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Strategir > News > Implicit to unlock Unconscious Purchase Motivations

Implicit to unlock Unconscious Purchase Motivations

Neuroscience teaches us that in less than a second our brain “filters” any stimulus, impacting our behaviour.

Our partner Beyond Reason has developed a scientific approach that hacks the purchase decision by unlocking the unconscious purchase motivations.
This is the result of 2,5 years of research & development by a group of scientists from leading universities (the Project Implicit) and 20 year experience marketers on client side.
This scientific implicit measure is based on an instant association that consumers make between the mix and psychological & functional motivations. It reveals the WHY of consumer behaviour & preferences, and thus whether the right motivations are activated.

Discover how the association of this innovative approach and our 30 years of experience in Research allow us to better fit your consumer needs.

Presented by:
Isabelle Goisbault / Strategir, Chief Innovation Officer
& Nathan Axford / Beyond Reason, Co-founder

Register for free our 30-min webinar
June 27, 2019 / 11am (Paris)
> Registration here

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Strategir > News > Innovative use of VR for new showroom test wins 1st prize at the French Marketing Awards 2019!

Innovative use of VR for new showroom test wins 1st prize at the French Marketing Awards 2019!

For the 3rd time, Strategir was awarded the Gold 1st prize in the Research category of the renowned French Marketing Awards (Trophées Marketing 2019) for a joint study with Point.P.

The innovative approach allowed Point.P to evaluate deeply and very concretely their new showroom concept, thanks to a complete Virtual Immersion solution to interview customers and professional in workshops. Strategir recreated the 360° environment of the showroom and allowed the participants to navigate from room to room but also to discover the services envisaged via app in apps videos, in order to optimize the showroom before final construction. This solution makes it possible to interview respondents who are immersed in a realism of quality, more concentrated and therefore more able to make a “reliable” feedback on which to support strategic business decisions.

In 2016 Strategir already won the 1st price for a joint project with Samsung redesigning their Samsung Experience Store in Paris. And in 2017 the 1st price for a joint project with Firmenich around product testing. This 3rd price confirms the added value of VR in market Research and Strategir’s ability to upscale VR

Please contact Caroline Bastide for more information

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Strategir > News > Hacking the purchase decision – Influencing consumer behaviour with neuroscience insights

Hacking the purchase decision – Influencing consumer behaviour with neuroscience insights

  • Collecting information directly from deep brain regions (without being tainted with conscious reasoning)
  • Conveying commercial messages directly towards these deep brain regions
  • Implicit non-declarative data collection with digital technology
  • Automating campaign and packaging pre and post testing modules with data processing, statistical modelling and data visualization

Join our conference with Beyond Reason at MRMW Europe / June 18, 2:10pm / Amsterdam
> Register here

Presented by:
Olivier Tjon, Beyond Reason
Nathan Axford, Beyond Reason
Isabelle Goisbault, Strategir

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Strategir > News > Se connecter au consommateur 2019 : bienvenue dans notre Context Lab !

Se connecter au consommateur 2019 : bienvenue dans notre Context Lab !

Strategir vous convie à une journée d’ateliers et de conférences le jeudi 6 juin / 9h-15h / Galerie MR14 Le Marais, 14 rue Portefoin, 75003 – Paris
Entrée libre et gratuite
> Consulter le programme complet et s’inscrire ici !

Les nouvelles technologies (Réalité Virtuelle, Intelligence Artificielle, eye-tracking, …) permettent aujourd’hui de mieux immerger les interviewés en situation d’achat ou d’usage, de recueillir une donnée implicite pour mieux cerner leurs motivations, d’analyser de manière plus pertinente, prédictive et visuelle le déclaratif consommateur.
Co-création, design thinking, communautés, ethno… autant de protocoles et de méthodologies pour mieux écouter le consommateur et ainsi pouvoir activer de meilleurs insights.
Quali, Quanti, verbatims, explicite, implicite… quelle qu’en soit la source et le contexte de recueil, comment utiliser la donnée efficacement pour donner du sens aux attentes de vos consommateurs et être plus prédictif ?
L’objectif de cette journée est de partager avec vous les « pépites » que nous retenons des solutions possibles, de vous rencontrer, dans un moment convivial d’échanges, de conférences et d’ateliers pour mieux tous nous connecter au consommateur.

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Strategir > News > Unlock Pack Power with 360VR and implicit purchase motivations

Unlock Pack Power with 360VR and implicit purchase motivations

Find out how to overcome the challenges faced by pack designs

Launching any new pack design carries significant risks and in-shelf performance is often the biggest single risk. As shoppers, we have little or no conscious control over what grabs our attention, what we remember, prefer, buy or buy again. So how can a brand be sure that its pack is impactful, motivating and aligned with brand values?

  • Context: is key to better understand consumer behaviour. We have incorporated our multi-award winning, agile 360VR into our flagship pack testing solution, Packagir®
  • Unlock purchase motivation: The Beyond Reason Implicit Motivation model (BRIM), hacks the purchase decision by unlocking the unconscious motivations that drive purchase decisions in mere milliseconds

Register free for our 30-min webinar:
16 May 2019 / 11am (London)

> Register here

Presented in English by:
Jackie Tarran / Strategir, Managing Director
Nathan Axford / Beyond Reason, Co-founder

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Strategir > News > Nudge your product development

Nudge your product development

Nudging is nowadays often used in order to influence people’s behaviours. However, we are convinced that nudging can also influence people’s speeches. In a product development context, consumers are more and more integrated in the process: but how integrate them in the most efficient way? A trade-off between formatted and free data has to be found, in order to get data that are, at the same time, as close as possible to consumers’ mind and relevant for the ones who develop new products.
In this context, we proposed a new strategy, based on the nudge theory, called “Free JAR Profiling”. It allows to influence consumers, in a soft way, to provide product improvement keys, which is a strategical tool for product development. A sentiment score, which represents the good or the bad opinion a product drives, allows to check the relevance of the nudged data and provide a summary representation: the Sentiment Mapping.

Valorial’Connection / April 25, 11pm / Rennes, France
Presented by Alexiane LUC, Researcher Datamining at Strategir
> Register here

Scroll down for more
Strategir > News > Einladung zur Road Show: Erleben Sie VR-Packungstests jetzt live vor Ort!

Einladung zur Road Show: Erleben Sie VR-Packungstests jetzt live vor Ort!

Seit dem Relaunch im April 2019 bieten wir den neuen Packungstest Packagir®, der VR und implizite Messungen kombiniert und so zuverlässigere Ergebnisse liefert. Menschen kaufen mit den Augen und Virtual Reality schafft eine vollkommene Immersion der Testpersonen in die Einkaufsumgebung. Unser Packungstest Packagir® lässt die Testpersonen direkt in das Verbrauchererlebnis und die Produktkategorie eintauchen. Durch die Immersion in den richtigen Kontext verhalten sie sich natürlicher und fokussierter. Dazu kommt die Messung des visuellen Impacts Ihrer Packung mit Headtracking-Daten.

Probieren Sie die Samsung VR Gear auf unserer Road Show selbst aus und erleben Sie, wie realistisch Packagir® die Kaufsituation abbildet. Die Präsentation dauert etwa eine Stunde, dazu erwarten Sie Getränke, Catering und fachlicher Austausch mit vielen Branchenkollegen.

  • Dienstag, den 7. Mai 2019 in Hamburg (Spitaler Str. 3)
  • Mittwoch, den 8. Mai 2019 in Frankfurt/M. (Roßmarkt 13)
  • Donnerstag, den 9. Mai 2019 in Köln (Schildergasse 24-30)
  • Dienstag den 14. Mai 2019 in München (Neuhauser Str. 45)
  • Mittwoch, den 15. Mai 2019 in Stuttgart (Marktplatz 4)

Pro Standort sind 4 Termine für unsere Präsentation vorgesehen, jeweils um 10 Uhr, 12 Uhr, 14 Uhr und 16 Uhr. Da die Teilnehmerzahl begrenzt ist, bitten wir Sie, sich vorher anzumelden. Sollten Sie zu diesen Terminen verhindert sein, planen wir gerne einen individuellen Termin für Sie.

> Hier anmelden

Zusätzlich bieten wir zu diesem Thema am Donnerstag, den 16. Mai 2019 auch ein 30-minütiges Webinar über www.marktforschung.de an.

Scroll down for more
Strategir > News > Pensez LAB, ou comment réinventer les workshop clients !

Pensez LAB, ou comment réinventer les workshop clients !

Comment aujourd’hui contourner et aller au-delà des limites des workshop d’activation et d’accompagnement ?

Activer de nouveaux leviers avec des formats agiles et collaboratifs à mi-chemin entre les solutions classiques et les apports des consultants centrés business.

Printemps des Etudes 2019 | Vendredi 12 avril à 10h45 | Salle Eiffel
Présenté par Eléonore PAPEIX

> S’inscrire ici

Scroll down for more
Strategir > News > Expérience shopper : Comment tester des nouveaux magasins ou des parcours ?

Expérience shopper : Comment tester des nouveaux magasins ou des parcours ?

La refonte d’un point de vente ou d’un showroom est un moment charnière, la réalisation de maquette physique est trop couteuse, et l’utilisation de photos ou de projection sur simples écrans ne permet pas de refléter les espaces et la circulation de manière suffisante. Nous exposerons en quoi l’approche d’atelier en immersion virtuelle a permis à Point P de mieux évaluer et améliorer sa nouvelle salle d’exposition dans un timing et un budget contraint.

Nous évoquerons également d’autres techniques de collecte de données qui nous permettent de nous rapprocher au plus près de l’expérience réelle des shoppers.

Quels sont les grands enseignements qui peuvent être tirés de ces approches immersives, et quels sont les guidelines à respecter pour en tirer le plein potentiel.

Printemps des Etudes 2019 | Jeudi 11 avril à 17h45 | Salle Labarre

Présenté par :
Caroline BASTIDE, Directrice des approches digitales et du développement des services – Strategir
et Thomas DE MISCAULT, Directeur Développement Concepts – Point P

> S’inscrire ici

Scroll down for more
Strategir > News > 11-22 juin, participez à notre shopper week !

11-22 juin, participez à notre shopper week !

Un principe simple : une heure dans vos locaux pour partager notre expertise et les dernières innovations dans les études shopper, pour aller plus loin dans la compréhension de la vérité shopper.
Digital, réalité virtuelle, intelligence artificielle, statistiques avancées… les nouvelles technologies nous permettent de vous proposer des solutions d’études qui mettent le shopper au centre des méthodologies pour être plus agiles et plus proches de la réalité du shopper.
Une stratégie merchandising gagnante passe par des étapes clés :

  • En amont : comprendre le process d’achat du shopper, alors même que ses critères de choix sont souvent peu rationnels et conscientisés.
  • En aval : mesurer les performances d’un nouveau concept magasin, d’une nouvelle implantation ou d’outils merchandising pour choisir et convaincre les distributeurs.

Nous aborderons entre autres quelques solutions testées et approuvées pour vous accompagner à chacune de ces étapes :

  • Le Shopper Choice Modelling permet d’identifier le véritable arbre de décision du shopper sur la base des produits librement choisis en rayon et sans induire de critères de choix. Une analyse des substitutions met à jour les clés d’entrée et leur importance respective, pour vous éclairer dans la connaissance de vos shoppers et vous guider dans les clés d’organisation du rayon.
  • Le test VR 360 immersion : Strategir reconstitue  un environnement marchand VR 360° totalement immersif et proche du réel, où le shopper peut naviguer à sa guise et reproduire un comportement naturel. Cette solution permet de tester votre stratégie merchandising de manière souple et confidentielle. Elle offre également un contrôle des paramètres qu’un test en magasin physique ne permet pas.

> Information et inscription : n’hésitez pas à contacter Cécile VELASCO

Strategir > News > Best Wishes 2018

Best Wishes 2018

We wish you a very happy Christmas and successful New Year

Strategir > News > Comment assurer le succès d’une démarche Clean Label auprès de vos consommateurs ?

Comment assurer le succès d’une démarche Clean Label auprès de vos consommateurs ?

Participation gratuite à notre webinar de 30 minutes, présenté en français
Mardi 30 janvier 2018 à 11h CET (Paris)
Intervenantes: Ariane van BEEK & Eve ALLIER
> S’inscrire ici

La démarche Clean Label, hier l’apanage des petits industriels, est aujourd’hui investie par les grandes marques de l’agroalimentaire et de l’hygiène beauté.

Strategir a compilé pour vous les dernières tendances en termes de Clean Label et partage avec vous les enseignements consommateurs :

  • Quel impact d’une mise en avant d’une démarche Clean Label en front pack ?
  • Quelle formulation pour convaincre le consommateur ?
  • Quels pièges éviter ?
  • Une augmentation du prix de vente est-elle possible ?

 

Strategir > News > How to engage each generation with brands through an adapted digital approach

How to engage each generation with brands through an adapted digital approach

A case study with Mouton Cadet, an international brand born in 1930 and now the leading brand for Bordeaux wines.

The Bordeaux-based brand turned to Strategir for insight that helped it identify the needs of its core buyers while securing its future by attracting younger generations. We will share how a full digital approach enables all generations to share their perceptions and how to adapt to them. We will present:

  • The benefit of a participative platform like Multivote built on social media to better connect with consumers and encourage interaction
  • The intimately grounded reality of a bespoke mobile app like ConnectLife, revealing genuine consumer vision and usage of the brand

> Click here for the webinar recording and learn more about mobile research

Strategir > News > Caroline Bastide joins Strategir

Caroline Bastide joins Strategir

Caroline Bastide joined Strategir at the beginning of September 2017 as Digital & Services Director, following nearly 20 years’ experience in research at IPSOS, GFK, Harris Interactive and more recently MetrixLab.

“I’ve joined the Strategir team with a double objective: to strengthen existing digital approaches and also to consolidate Strategir’s offer in the Services sector,” explains Caroline. Emmanuel Delsuc, Managing Director, adds, “Strategir started its digital movement a few years ago, building on its fundamental expertise and DNA in market research. Customers expect us to develop hybrid approaches that are adapted to new strategic challenges, deadlines and budgets based on technological developments. Caroline, through her experience and expertise and great motivation will accelerate this dynamic. In addition, Caroline will be based at Strategir WSA in Paris, Strategir’s Qualitative and Creative Consumer Research Institute, in order to facilitate combining the Group’s qualitative and quantitative talents. This will be a real asset for the Services sector.”

“Strategir supports marketing innovation and brings high value-added expertise to its customers, with hands-on, personalized support and proven solutions. I am delighted to contribute to Strategir’s ambitions to better respond to future challenges through digital technologies and services,” concludes Caroline.

Strategir > News > How artificial intelligence multiplies confidence in sales volume forecasts

How artificial intelligence multiplies confidence in sales volume forecasts

Based on a case study where expected volumes were within 5% of post launch sales, this webinar will show how AI based forecasting can increase your confidence in sales volume forecasts built on research samples of a couple of hundred consumers.

To achieve this, the Market Shaker® AI volumetric model:

  • Simulates the diversity of consumer behaviours by multiplying the power to predict each one’s behaviour up to 10,000 times
  • Captures the true richness of real world behaviours to predict the role of your innovation in each individual consumers’ purchase repertoire

Thanks to AI’s enhanced understanding of consumers’ behaviour, you get the confidence of thousands upon thousands of virtual consumers’ response to your innovation.

> Click here for the webinar recording
> Click here to learn more about volume forecasting

Strategir > News > Comment décrypter grâce au digital les perceptions trans-générationnelles à l’égard d’une marque premium ?

Comment décrypter grâce au digital les perceptions trans-générationnelles à l’égard d’une marque premium ?

Cas concret avec Mouton Cadetune marque internationale née en 1930 devenue la première marque des vins de Bordeaux.

Participez gratuitement à notre atelier :
Mardi 26 septembre 2017
de 9h à 11h à Paris

Nos experts études & digitaux expliqueront comment une approche digitale et globale permet de recueillir des insights consommateurs pour qu’une marque premium captive les générations d’aujourd’hui et de demain !

  • L’apport du vécu et des petits moments de vérité au quotidien via une application mobile pour éclairer les insights consommateurs
  • L’enrichissement de ces insights au travers d’une plateforme participative et les réseaux sociaux
Strategir > News > Artificial Intelligence and Market Research

Artificial Intelligence and Market Research

Please join us at the NewMR virtual conference about Artificial Intelligence and Market Research.
Strategir will explain how to apply AI to strengthen sales volume forecasts.
We are presenting in Session 1:

Friday 22 September
10am London time / 11am Paris time

Inside our Market Shaker® model, AI truly covers the diversity of individual behaviour and the influences on it. It mushrooms a typical research sample of people into a vast virtual panel, each one reacting to the innovation and its marketing in their own way, so you can have greater confidence in the sales forecast.

Strategir > News > And the winner is… Strategir’s VR development wins top prize

And the winner is… Strategir’s VR development wins top prize

Innovative use of VR for product tests wins 1st prize at the French Marketing Awards 2017!

Strategir was recently awarded the 1st prize in the Research category of the renowned French Marketing Awards (Trophées Marketing 2017) for a joint study with Firmenich. The pioneering research approach gave Firmenich higher predictability for sniff tests by using VR. Virtual Reality was used to set the context for product tests which simulated the real consumption experience of a product. As context strongly influences our feelings and behaviour, the use of VR leads to more discriminating results. [Info] This year, there were ten nominees for the Research Award. Isabelle Goisbault, Head of R&D, Strategir said ‘We are very proud to have won the 1st prize despite the strong competition’. The 2nd prize went to Sociovision with NRJ and the 3rd prize to Ipsos with France Television.

With this award, something unique happened which has never happened before: Strategir won the 1st prize two years in a row! In 2016, Strategir won the same prize for a joint project with Samsung redesigning their Samsung Experience Store in Paris: [Info]

The added value of VR for your market research is significant. The immersion truly transports participants into a realistic context. We would be happy to show you more about our case studies for VR in shopper experience, laundry detergent fragrance and beer tasting. Get in touch to use our award-winning expertise as an input generator for new ideas for your market research.

> Click here for our case study and learn more about VR

Strategir > News > Virtual immersion Golden winner at Marketing Trophy for product testing

Virtual immersion Golden winner at Marketing Trophy for product testing

A great product delivers a great experience but context strongly influences our feelings and behaviour. Product testing works best in settings that are closest to shopper or consumer life.

You may have seen our 2016 last year Golden award winning work with Samsung which showed the insights to be gained through realistic, active and immersive shopper experiences [if not, check it out here]. Sharing the same aim in product testing, Strategir and Firmenich have moved onto investigating whether VR settings positively impact consumer behaviour and improve data in sensory evaluation.

> Click here for the newsletter about virtual immersion: English, French, German
> Click here for our case study and learn more about VR

Strategir > News > Which Online Community to boost your insights?

Which Online Community to boost your insights?

Everyone talks about more frequent and agile insights. You need are more engaged consumers to provide you with reliable feedback so you can make the right decisions
Online communities have many qualities:
• ideal to promote consumer engagement when well-managed
• generate a continuous flow of insight between consumers and your brands
• work long or short term

In this webinar we provide you with some tips to get started or get more from online communities
How to find the best one for you?
• How do you ensure that respondents are so engaged they provide reliable feedback to our marketing issues?
Depending on your context and your goals, there are several types of community approaches

In this webinar we will share our experiences. A case study and a live demonstration will help you to see the benefits of this type of approach.

Presented by:
Delphine Parois / Strategir, Activity Director
& Caroline Bastide / Strategir, Digital & Services Director

Register for free our 30-min webinar
July 11, 2019 / 10:30am (Paris) – 11am (London)
> Registration for our webinar presented in French
> Registration for our webinar presented in English

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Strategir > News > Implicit to unlock Unconscious Purchase Motivations

Implicit to unlock Unconscious Purchase Motivations

Neuroscience teaches us that in less than a second our brain “filters” any stimulus, impacting our behaviour.

Our partner Beyond Reason has developed a scientific approach that hacks the purchase decision by unlocking the unconscious purchase motivations.
This is the result of 2,5 years of research & development by a group of scientists from leading universities (the Project Implicit) and 20 year experience marketers on client side.
This scientific implicit measure is based on an instant association that consumers make between the mix and psychological & functional motivations. It reveals the WHY of consumer behaviour & preferences, and thus whether the right motivations are activated.

Discover how the association of this innovative approach and our 30 years of experience in Research allow us to better fit your consumer needs.

Presented by:
Isabelle Goisbault / Strategir, Chief Innovation Officer
& Nathan Axford / Beyond Reason, Co-founder

Register for free our 30-min webinar
June 27, 2019 / 11am (Paris)
> Registration here

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Strategir > News > Innovative use of VR for new showroom test wins 1st prize at the French Marketing Awards 2019!

Innovative use of VR for new showroom test wins 1st prize at the French Marketing Awards 2019!

For the 3rd time, Strategir was awarded the Gold 1st prize in the Research category of the renowned French Marketing Awards (Trophées Marketing 2019) for a joint study with Point.P.

The innovative approach allowed Point.P to evaluate deeply and very concretely their new showroom concept, thanks to a complete Virtual Immersion solution to interview customers and professional in workshops. Strategir recreated the 360° environment of the showroom and allowed the participants to navigate from room to room but also to discover the services envisaged via app in apps videos, in order to optimize the showroom before final construction. This solution makes it possible to interview respondents who are immersed in a realism of quality, more concentrated and therefore more able to make a “reliable” feedback on which to support strategic business decisions.

In 2016 Strategir already won the 1st price for a joint project with Samsung redesigning their Samsung Experience Store in Paris. And in 2017 the 1st price for a joint project with Firmenich around product testing. This 3rd price confirms the added value of VR in market Research and Strategir’s ability to upscale VR

Please contact Caroline Bastide for more information

Scroll down for more
Strategir > News > Hacking the purchase decision – Influencing consumer behaviour with neuroscience insights

Hacking the purchase decision – Influencing consumer behaviour with neuroscience insights

  • Collecting information directly from deep brain regions (without being tainted with conscious reasoning)
  • Conveying commercial messages directly towards these deep brain regions
  • Implicit non-declarative data collection with digital technology
  • Automating campaign and packaging pre and post testing modules with data processing, statistical modelling and data visualization

Join our conference with Beyond Reason at MRMW Europe / June 18, 2:10pm / Amsterdam
> Register here

Presented by:
Olivier Tjon, Beyond Reason
Nathan Axford, Beyond Reason
Isabelle Goisbault, Strategir

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Strategir > News > Se connecter au consommateur 2019 : bienvenue dans notre Context Lab !

Se connecter au consommateur 2019 : bienvenue dans notre Context Lab !

Strategir vous convie à une journée d’ateliers et de conférences le jeudi 6 juin / 9h-15h / Galerie MR14 Le Marais, 14 rue Portefoin, 75003 – Paris
Entrée libre et gratuite
> Consulter le programme complet et s’inscrire ici !

Les nouvelles technologies (Réalité Virtuelle, Intelligence Artificielle, eye-tracking, …) permettent aujourd’hui de mieux immerger les interviewés en situation d’achat ou d’usage, de recueillir une donnée implicite pour mieux cerner leurs motivations, d’analyser de manière plus pertinente, prédictive et visuelle le déclaratif consommateur.
Co-création, design thinking, communautés, ethno… autant de protocoles et de méthodologies pour mieux écouter le consommateur et ainsi pouvoir activer de meilleurs insights.
Quali, Quanti, verbatims, explicite, implicite… quelle qu’en soit la source et le contexte de recueil, comment utiliser la donnée efficacement pour donner du sens aux attentes de vos consommateurs et être plus prédictif ?
L’objectif de cette journée est de partager avec vous les « pépites » que nous retenons des solutions possibles, de vous rencontrer, dans un moment convivial d’échanges, de conférences et d’ateliers pour mieux tous nous connecter au consommateur.

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Strategir > News > Unlock Pack Power with 360VR and implicit purchase motivations

Unlock Pack Power with 360VR and implicit purchase motivations

Find out how to overcome the challenges faced by pack designs

Launching any new pack design carries significant risks and in-shelf performance is often the biggest single risk. As shoppers, we have little or no conscious control over what grabs our attention, what we remember, prefer, buy or buy again. So how can a brand be sure that its pack is impactful, motivating and aligned with brand values?

  • Context: is key to better understand consumer behaviour. We have incorporated our multi-award winning, agile 360VR into our flagship pack testing solution, Packagir®
  • Unlock purchase motivation: The Beyond Reason Implicit Motivation model (BRIM), hacks the purchase decision by unlocking the unconscious motivations that drive purchase decisions in mere milliseconds

Register free for our 30-min webinar:
16 May 2019 / 11am (London)

> Register here

Presented in English by:
Jackie Tarran / Strategir, Managing Director
Nathan Axford / Beyond Reason, Co-founder

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Strategir > News > Nudge your product development

Nudge your product development

Nudging is nowadays often used in order to influence people’s behaviours. However, we are convinced that nudging can also influence people’s speeches. In a product development context, consumers are more and more integrated in the process: but how integrate them in the most efficient way? A trade-off between formatted and free data has to be found, in order to get data that are, at the same time, as close as possible to consumers’ mind and relevant for the ones who develop new products.
In this context, we proposed a new strategy, based on the nudge theory, called “Free JAR Profiling”. It allows to influence consumers, in a soft way, to provide product improvement keys, which is a strategical tool for product development. A sentiment score, which represents the good or the bad opinion a product drives, allows to check the relevance of the nudged data and provide a summary representation: the Sentiment Mapping.

Valorial’Connection / April 25, 11pm / Rennes, France
Presented by Alexiane LUC, Researcher Datamining at Strategir
> Register here

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Strategir > News > Einladung zur Road Show: Erleben Sie VR-Packungstests jetzt live vor Ort!

Einladung zur Road Show: Erleben Sie VR-Packungstests jetzt live vor Ort!

Seit dem Relaunch im April 2019 bieten wir den neuen Packungstest Packagir®, der VR und implizite Messungen kombiniert und so zuverlässigere Ergebnisse liefert. Menschen kaufen mit den Augen und Virtual Reality schafft eine vollkommene Immersion der Testpersonen in die Einkaufsumgebung. Unser Packungstest Packagir® lässt die Testpersonen direkt in das Verbrauchererlebnis und die Produktkategorie eintauchen. Durch die Immersion in den richtigen Kontext verhalten sie sich natürlicher und fokussierter. Dazu kommt die Messung des visuellen Impacts Ihrer Packung mit Headtracking-Daten.

Probieren Sie die Samsung VR Gear auf unserer Road Show selbst aus und erleben Sie, wie realistisch Packagir® die Kaufsituation abbildet. Die Präsentation dauert etwa eine Stunde, dazu erwarten Sie Getränke, Catering und fachlicher Austausch mit vielen Branchenkollegen.

  • Dienstag, den 7. Mai 2019 in Hamburg (Spitaler Str. 3)
  • Mittwoch, den 8. Mai 2019 in Frankfurt/M. (Roßmarkt 13)
  • Donnerstag, den 9. Mai 2019 in Köln (Schildergasse 24-30)
  • Dienstag den 14. Mai 2019 in München (Neuhauser Str. 45)
  • Mittwoch, den 15. Mai 2019 in Stuttgart (Marktplatz 4)

Pro Standort sind 4 Termine für unsere Präsentation vorgesehen, jeweils um 10 Uhr, 12 Uhr, 14 Uhr und 16 Uhr. Da die Teilnehmerzahl begrenzt ist, bitten wir Sie, sich vorher anzumelden. Sollten Sie zu diesen Terminen verhindert sein, planen wir gerne einen individuellen Termin für Sie.

> Hier anmelden

Zusätzlich bieten wir zu diesem Thema am Donnerstag, den 16. Mai 2019 auch ein 30-minütiges Webinar über www.marktforschung.de an.

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Strategir > News > Pensez LAB, ou comment réinventer les workshop clients !

Pensez LAB, ou comment réinventer les workshop clients !

Comment aujourd’hui contourner et aller au-delà des limites des workshop d’activation et d’accompagnement ?

Activer de nouveaux leviers avec des formats agiles et collaboratifs à mi-chemin entre les solutions classiques et les apports des consultants centrés business.

Printemps des Etudes 2019 | Vendredi 12 avril à 10h45 | Salle Eiffel
Présenté par Eléonore PAPEIX

> S’inscrire ici

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Strategir > News > Expérience shopper : Comment tester des nouveaux magasins ou des parcours ?

Expérience shopper : Comment tester des nouveaux magasins ou des parcours ?

La refonte d’un point de vente ou d’un showroom est un moment charnière, la réalisation de maquette physique est trop couteuse, et l’utilisation de photos ou de projection sur simples écrans ne permet pas de refléter les espaces et la circulation de manière suffisante. Nous exposerons en quoi l’approche d’atelier en immersion virtuelle a permis à Point P de mieux évaluer et améliorer sa nouvelle salle d’exposition dans un timing et un budget contraint.

Nous évoquerons également d’autres techniques de collecte de données qui nous permettent de nous rapprocher au plus près de l’expérience réelle des shoppers.

Quels sont les grands enseignements qui peuvent être tirés de ces approches immersives, et quels sont les guidelines à respecter pour en tirer le plein potentiel.

Printemps des Etudes 2019 | Jeudi 11 avril à 17h45 | Salle Labarre

Présenté par :
Caroline BASTIDE, Directrice des approches digitales et du développement des services – Strategir
et Thomas DE MISCAULT, Directeur Développement Concepts – Point P

> S’inscrire ici

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Strategir > News > 11-22 juin, participez à notre shopper week !

11-22 juin, participez à notre shopper week !

Un principe simple : une heure dans vos locaux pour partager notre expertise et les dernières innovations dans les études shopper, pour aller plus loin dans la compréhension de la vérité shopper.
Digital, réalité virtuelle, intelligence artificielle, statistiques avancées… les nouvelles technologies nous permettent de vous proposer des solutions d’études qui mettent le shopper au centre des méthodologies pour être plus agiles et plus proches de la réalité du shopper.
Une stratégie merchandising gagnante passe par des étapes clés :

  • En amont : comprendre le process d’achat du shopper, alors même que ses critères de choix sont souvent peu rationnels et conscientisés.
  • En aval : mesurer les performances d’un nouveau concept magasin, d’une nouvelle implantation ou d’outils merchandising pour choisir et convaincre les distributeurs.

Nous aborderons entre autres quelques solutions testées et approuvées pour vous accompagner à chacune de ces étapes :

  • Le Shopper Choice Modelling permet d’identifier le véritable arbre de décision du shopper sur la base des produits librement choisis en rayon et sans induire de critères de choix. Une analyse des substitutions met à jour les clés d’entrée et leur importance respective, pour vous éclairer dans la connaissance de vos shoppers et vous guider dans les clés d’organisation du rayon.
  • Le test VR 360 immersion : Strategir reconstitue  un environnement marchand VR 360° totalement immersif et proche du réel, où le shopper peut naviguer à sa guise et reproduire un comportement naturel. Cette solution permet de tester votre stratégie merchandising de manière souple et confidentielle. Elle offre également un contrôle des paramètres qu’un test en magasin physique ne permet pas.

> Information et inscription : n’hésitez pas à contacter Cécile VELASCO

Strategir > News > Best Wishes 2018

Best Wishes 2018

We wish you a very happy Christmas and successful New Year

Strategir > News > Comment assurer le succès d’une démarche Clean Label auprès de vos consommateurs ?

Comment assurer le succès d’une démarche Clean Label auprès de vos consommateurs ?

Participation gratuite à notre webinar de 30 minutes, présenté en français
Mardi 30 janvier 2018 à 11h CET (Paris)
Intervenantes: Ariane van BEEK & Eve ALLIER
> S’inscrire ici

La démarche Clean Label, hier l’apanage des petits industriels, est aujourd’hui investie par les grandes marques de l’agroalimentaire et de l’hygiène beauté.

Strategir a compilé pour vous les dernières tendances en termes de Clean Label et partage avec vous les enseignements consommateurs :

  • Quel impact d’une mise en avant d’une démarche Clean Label en front pack ?
  • Quelle formulation pour convaincre le consommateur ?
  • Quels pièges éviter ?
  • Une augmentation du prix de vente est-elle possible ?

 

Strategir > News > How to engage each generation with brands through an adapted digital approach

How to engage each generation with brands through an adapted digital approach

A case study with Mouton Cadet, an international brand born in 1930 and now the leading brand for Bordeaux wines.

The Bordeaux-based brand turned to Strategir for insight that helped it identify the needs of its core buyers while securing its future by attracting younger generations. We will share how a full digital approach enables all generations to share their perceptions and how to adapt to them. We will present:

  • The benefit of a participative platform like Multivote built on social media to better connect with consumers and encourage interaction
  • The intimately grounded reality of a bespoke mobile app like ConnectLife, revealing genuine consumer vision and usage of the brand

> Click here for the webinar recording and learn more about mobile research

Strategir > News > Caroline Bastide joins Strategir

Caroline Bastide joins Strategir

Caroline Bastide joined Strategir at the beginning of September 2017 as Digital & Services Director, following nearly 20 years’ experience in research at IPSOS, GFK, Harris Interactive and more recently MetrixLab.

“I’ve joined the Strategir team with a double objective: to strengthen existing digital approaches and also to consolidate Strategir’s offer in the Services sector,” explains Caroline. Emmanuel Delsuc, Managing Director, adds, “Strategir started its digital movement a few years ago, building on its fundamental expertise and DNA in market research. Customers expect us to develop hybrid approaches that are adapted to new strategic challenges, deadlines and budgets based on technological developments. Caroline, through her experience and expertise and great motivation will accelerate this dynamic. In addition, Caroline will be based at Strategir WSA in Paris, Strategir’s Qualitative and Creative Consumer Research Institute, in order to facilitate combining the Group’s qualitative and quantitative talents. This will be a real asset for the Services sector.”

“Strategir supports marketing innovation and brings high value-added expertise to its customers, with hands-on, personalized support and proven solutions. I am delighted to contribute to Strategir’s ambitions to better respond to future challenges through digital technologies and services,” concludes Caroline.

Strategir > News > How artificial intelligence multiplies confidence in sales volume forecasts

How artificial intelligence multiplies confidence in sales volume forecasts

Based on a case study where expected volumes were within 5% of post launch sales, this webinar will show how AI based forecasting can increase your confidence in sales volume forecasts built on research samples of a couple of hundred consumers.

To achieve this, the Market Shaker® AI volumetric model:

  • Simulates the diversity of consumer behaviours by multiplying the power to predict each one’s behaviour up to 10,000 times
  • Captures the true richness of real world behaviours to predict the role of your innovation in each individual consumers’ purchase repertoire

Thanks to AI’s enhanced understanding of consumers’ behaviour, you get the confidence of thousands upon thousands of virtual consumers’ response to your innovation.

> Click here for the webinar recording
> Click here to learn more about volume forecasting

Strategir > News > Comment décrypter grâce au digital les perceptions trans-générationnelles à l’égard d’une marque premium ?

Comment décrypter grâce au digital les perceptions trans-générationnelles à l’égard d’une marque premium ?

Cas concret avec Mouton Cadetune marque internationale née en 1930 devenue la première marque des vins de Bordeaux.

Participez gratuitement à notre atelier :
Mardi 26 septembre 2017
de 9h à 11h à Paris

Nos experts études & digitaux expliqueront comment une approche digitale et globale permet de recueillir des insights consommateurs pour qu’une marque premium captive les générations d’aujourd’hui et de demain !

  • L’apport du vécu et des petits moments de vérité au quotidien via une application mobile pour éclairer les insights consommateurs
  • L’enrichissement de ces insights au travers d’une plateforme participative et les réseaux sociaux
Strategir > News > Artificial Intelligence and Market Research

Artificial Intelligence and Market Research

Please join us at the NewMR virtual conference about Artificial Intelligence and Market Research.
Strategir will explain how to apply AI to strengthen sales volume forecasts.
We are presenting in Session 1:

Friday 22 September
10am London time / 11am Paris time

Inside our Market Shaker® model, AI truly covers the diversity of individual behaviour and the influences on it. It mushrooms a typical research sample of people into a vast virtual panel, each one reacting to the innovation and its marketing in their own way, so you can have greater confidence in the sales forecast.

Strategir > News > And the winner is… Strategir’s VR development wins top prize

And the winner is… Strategir’s VR development wins top prize

Innovative use of VR for product tests wins 1st prize at the French Marketing Awards 2017!

Strategir was recently awarded the 1st prize in the Research category of the renowned French Marketing Awards (Trophées Marketing 2017) for a joint study with Firmenich. The pioneering research approach gave Firmenich higher predictability for sniff tests by using VR. Virtual Reality was used to set the context for product tests which simulated the real consumption experience of a product. As context strongly influences our feelings and behaviour, the use of VR leads to more discriminating results. [Info] This year, there were ten nominees for the Research Award. Isabelle Goisbault, Head of R&D, Strategir said ‘We are very proud to have won the 1st prize despite the strong competition’. The 2nd prize went to Sociovision with NRJ and the 3rd prize to Ipsos with France Television.

With this award, something unique happened which has never happened before: Strategir won the 1st prize two years in a row! In 2016, Strategir won the same prize for a joint project with Samsung redesigning their Samsung Experience Store in Paris: [Info]

The added value of VR for your market research is significant. The immersion truly transports participants into a realistic context. We would be happy to show you more about our case studies for VR in shopper experience, laundry detergent fragrance and beer tasting. Get in touch to use our award-winning expertise as an input generator for new ideas for your market research.

> Click here for our case study and learn more about VR

Strategir > News > Virtual immersion Golden winner at Marketing Trophy for product testing

Virtual immersion Golden winner at Marketing Trophy for product testing

A great product delivers a great experience but context strongly influences our feelings and behaviour. Product testing works best in settings that are closest to shopper or consumer life.

You may have seen our 2016 last year Golden award winning work with Samsung which showed the insights to be gained through realistic, active and immersive shopper experiences [if not, check it out here]. Sharing the same aim in product testing, Strategir and Firmenich have moved onto investigating whether VR settings positively impact consumer behaviour and improve data in sensory evaluation.

> Click here for the newsletter about virtual immersion: English, French, German
> Click here for our case study and learn more about VR

Strategir > News > Which Online Community to boost your insights?

Which Online Community to boost your insights?

Everyone talks about more frequent and agile insights. You need are more engaged consumers to provide you with reliable feedback so you can make the right decisions
Online communities have many qualities:
• ideal to promote consumer engagement when well-managed
• generate a continuous flow of insight between consumers and your brands
• work long or short term

In this webinar we provide you with some tips to get started or get more from online communities
How to find the best one for you?
• How do you ensure that respondents are so engaged they provide reliable feedback to our marketing issues?
Depending on your context and your goals, there are several types of community approaches

In this webinar we will share our experiences. A case study and a live demonstration will help you to see the benefits of this type of approach.

Presented by:
Delphine Parois / Strategir, Activity Director
& Caroline Bastide / Strategir, Digital & Services Director

Register for free our 30-min webinar
July 11, 2019 / 10:30am (Paris) – 11am (London)
> Registration for our webinar presented in French
> Registration for our webinar presented in English

Scroll down for more
Strategir > News > Implicit to unlock Unconscious Purchase Motivations

Implicit to unlock Unconscious Purchase Motivations

Neuroscience teaches us that in less than a second our brain “filters” any stimulus, impacting our behaviour.

Our partner Beyond Reason has developed a scientific approach that hacks the purchase decision by unlocking the unconscious purchase motivations.
This is the result of 2,5 years of research & development by a group of scientists from leading universities (the Project Implicit) and 20 year experience marketers on client side.
This scientific implicit measure is based on an instant association that consumers make between the mix and psychological & functional motivations. It reveals the WHY of consumer behaviour & preferences, and thus whether the right motivations are activated.

Discover how the association of this innovative approach and our 30 years of experience in Research allow us to better fit your consumer needs.

Presented by:
Isabelle Goisbault / Strategir, Chief Innovation Officer
& Nathan Axford / Beyond Reason, Co-founder

Register for free our 30-min webinar
June 27, 2019 / 11am (Paris)
> Registration here

Scroll down for more
Strategir > News > Innovative use of VR for new showroom test wins 1st prize at the French Marketing Awards 2019!

Innovative use of VR for new showroom test wins 1st prize at the French Marketing Awards 2019!

For the 3rd time, Strategir was awarded the Gold 1st prize in the Research category of the renowned French Marketing Awards (Trophées Marketing 2019) for a joint study with Point.P.

The innovative approach allowed Point.P to evaluate deeply and very concretely their new showroom concept, thanks to a complete Virtual Immersion solution to interview customers and professional in workshops. Strategir recreated the 360° environment of the showroom and allowed the participants to navigate from room to room but also to discover the services envisaged via app in apps videos, in order to optimize the showroom before final construction. This solution makes it possible to interview respondents who are immersed in a realism of quality, more concentrated and therefore more able to make a “reliable” feedback on which to support strategic business decisions.

In 2016 Strategir already won the 1st price for a joint project with Samsung redesigning their Samsung Experience Store in Paris. And in 2017 the 1st price for a joint project with Firmenich around product testing. This 3rd price confirms the added value of VR in market Research and Strategir’s ability to upscale VR

Please contact Caroline Bastide for more information

Scroll down for more
Strategir > News > Hacking the purchase decision – Influencing consumer behaviour with neuroscience insights

Hacking the purchase decision – Influencing consumer behaviour with neuroscience insights

  • Collecting information directly from deep brain regions (without being tainted with conscious reasoning)
  • Conveying commercial messages directly towards these deep brain regions
  • Implicit non-declarative data collection with digital technology
  • Automating campaign and packaging pre and post testing modules with data processing, statistical modelling and data visualization

Join our conference with Beyond Reason at MRMW Europe / June 18, 2:10pm / Amsterdam
> Register here

Presented by:
Olivier Tjon, Beyond Reason
Nathan Axford, Beyond Reason
Isabelle Goisbault, Strategir

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Strategir > News > Se connecter au consommateur 2019 : bienvenue dans notre Context Lab !

Se connecter au consommateur 2019 : bienvenue dans notre Context Lab !

Strategir vous convie à une journée d’ateliers et de conférences le jeudi 6 juin / 9h-15h / Galerie MR14 Le Marais, 14 rue Portefoin, 75003 – Paris
Entrée libre et gratuite
> Consulter le programme complet et s’inscrire ici !

Les nouvelles technologies (Réalité Virtuelle, Intelligence Artificielle, eye-tracking, …) permettent aujourd’hui de mieux immerger les interviewés en situation d’achat ou d’usage, de recueillir une donnée implicite pour mieux cerner leurs motivations, d’analyser de manière plus pertinente, prédictive et visuelle le déclaratif consommateur.
Co-création, design thinking, communautés, ethno… autant de protocoles et de méthodologies pour mieux écouter le consommateur et ainsi pouvoir activer de meilleurs insights.
Quali, Quanti, verbatims, explicite, implicite… quelle qu’en soit la source et le contexte de recueil, comment utiliser la donnée efficacement pour donner du sens aux attentes de vos consommateurs et être plus prédictif ?
L’objectif de cette journée est de partager avec vous les « pépites » que nous retenons des solutions possibles, de vous rencontrer, dans un moment convivial d’échanges, de conférences et d’ateliers pour mieux tous nous connecter au consommateur.

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Strategir > News > Unlock Pack Power with 360VR and implicit purchase motivations

Unlock Pack Power with 360VR and implicit purchase motivations

Find out how to overcome the challenges faced by pack designs

Launching any new pack design carries significant risks and in-shelf performance is often the biggest single risk. As shoppers, we have little or no conscious control over what grabs our attention, what we remember, prefer, buy or buy again. So how can a brand be sure that its pack is impactful, motivating and aligned with brand values?

  • Context: is key to better understand consumer behaviour. We have incorporated our multi-award winning, agile 360VR into our flagship pack testing solution, Packagir®
  • Unlock purchase motivation: The Beyond Reason Implicit Motivation model (BRIM), hacks the purchase decision by unlocking the unconscious motivations that drive purchase decisions in mere milliseconds

Register free for our 30-min webinar:
16 May 2019 / 11am (London)

> Register here

Presented in English by:
Jackie Tarran / Strategir, Managing Director
Nathan Axford / Beyond Reason, Co-founder

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Strategir > News > Nudge your product development

Nudge your product development

Nudging is nowadays often used in order to influence people’s behaviours. However, we are convinced that nudging can also influence people’s speeches. In a product development context, consumers are more and more integrated in the process: but how integrate them in the most efficient way? A trade-off between formatted and free data has to be found, in order to get data that are, at the same time, as close as possible to consumers’ mind and relevant for the ones who develop new products.
In this context, we proposed a new strategy, based on the nudge theory, called “Free JAR Profiling”. It allows to influence consumers, in a soft way, to provide product improvement keys, which is a strategical tool for product development. A sentiment score, which represents the good or the bad opinion a product drives, allows to check the relevance of the nudged data and provide a summary representation: the Sentiment Mapping.

Valorial’Connection / April 25, 11pm / Rennes, France
Presented by Alexiane LUC, Researcher Datamining at Strategir
> Register here

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Strategir > News > Einladung zur Road Show: Erleben Sie VR-Packungstests jetzt live vor Ort!

Einladung zur Road Show: Erleben Sie VR-Packungstests jetzt live vor Ort!

Seit dem Relaunch im April 2019 bieten wir den neuen Packungstest Packagir®, der VR und implizite Messungen kombiniert und so zuverlässigere Ergebnisse liefert. Menschen kaufen mit den Augen und Virtual Reality schafft eine vollkommene Immersion der Testpersonen in die Einkaufsumgebung. Unser Packungstest Packagir® lässt die Testpersonen direkt in das Verbrauchererlebnis und die Produktkategorie eintauchen. Durch die Immersion in den richtigen Kontext verhalten sie sich natürlicher und fokussierter. Dazu kommt die Messung des visuellen Impacts Ihrer Packung mit Headtracking-Daten.

Probieren Sie die Samsung VR Gear auf unserer Road Show selbst aus und erleben Sie, wie realistisch Packagir® die Kaufsituation abbildet. Die Präsentation dauert etwa eine Stunde, dazu erwarten Sie Getränke, Catering und fachlicher Austausch mit vielen Branchenkollegen.

  • Dienstag, den 7. Mai 2019 in Hamburg (Spitaler Str. 3)
  • Mittwoch, den 8. Mai 2019 in Frankfurt/M. (Roßmarkt 13)
  • Donnerstag, den 9. Mai 2019 in Köln (Schildergasse 24-30)
  • Dienstag den 14. Mai 2019 in München (Neuhauser Str. 45)
  • Mittwoch, den 15. Mai 2019 in Stuttgart (Marktplatz 4)

Pro Standort sind 4 Termine für unsere Präsentation vorgesehen, jeweils um 10 Uhr, 12 Uhr, 14 Uhr und 16 Uhr. Da die Teilnehmerzahl begrenzt ist, bitten wir Sie, sich vorher anzumelden. Sollten Sie zu diesen Terminen verhindert sein, planen wir gerne einen individuellen Termin für Sie.

> Hier anmelden

Zusätzlich bieten wir zu diesem Thema am Donnerstag, den 16. Mai 2019 auch ein 30-minütiges Webinar über www.marktforschung.de an.

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Strategir > News > Pensez LAB, ou comment réinventer les workshop clients !

Pensez LAB, ou comment réinventer les workshop clients !

Comment aujourd’hui contourner et aller au-delà des limites des workshop d’activation et d’accompagnement ?

Activer de nouveaux leviers avec des formats agiles et collaboratifs à mi-chemin entre les solutions classiques et les apports des consultants centrés business.

Printemps des Etudes 2019 | Vendredi 12 avril à 10h45 | Salle Eiffel
Présenté par Eléonore PAPEIX

> S’inscrire ici

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Strategir > News > Expérience shopper : Comment tester des nouveaux magasins ou des parcours ?

Expérience shopper : Comment tester des nouveaux magasins ou des parcours ?

La refonte d’un point de vente ou d’un showroom est un moment charnière, la réalisation de maquette physique est trop couteuse, et l’utilisation de photos ou de projection sur simples écrans ne permet pas de refléter les espaces et la circulation de manière suffisante. Nous exposerons en quoi l’approche d’atelier en immersion virtuelle a permis à Point P de mieux évaluer et améliorer sa nouvelle salle d’exposition dans un timing et un budget contraint.

Nous évoquerons également d’autres techniques de collecte de données qui nous permettent de nous rapprocher au plus près de l’expérience réelle des shoppers.

Quels sont les grands enseignements qui peuvent être tirés de ces approches immersives, et quels sont les guidelines à respecter pour en tirer le plein potentiel.

Printemps des Etudes 2019 | Jeudi 11 avril à 17h45 | Salle Labarre

Présenté par :
Caroline BASTIDE, Directrice des approches digitales et du développement des services – Strategir
et Thomas DE MISCAULT, Directeur Développement Concepts – Point P

> S’inscrire ici

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Strategir > News > 11-22 juin, participez à notre shopper week !

11-22 juin, participez à notre shopper week !

Un principe simple : une heure dans vos locaux pour partager notre expertise et les dernières innovations dans les études shopper, pour aller plus loin dans la compréhension de la vérité shopper.
Digital, réalité virtuelle, intelligence artificielle, statistiques avancées… les nouvelles technologies nous permettent de vous proposer des solutions d’études qui mettent le shopper au centre des méthodologies pour être plus agiles et plus proches de la réalité du shopper.
Une stratégie merchandising gagnante passe par des étapes clés :

  • En amont : comprendre le process d’achat du shopper, alors même que ses critères de choix sont souvent peu rationnels et conscientisés.
  • En aval : mesurer les performances d’un nouveau concept magasin, d’une nouvelle implantation ou d’outils merchandising pour choisir et convaincre les distributeurs.

Nous aborderons entre autres quelques solutions testées et approuvées pour vous accompagner à chacune de ces étapes :

  • Le Shopper Choice Modelling permet d’identifier le véritable arbre de décision du shopper sur la base des produits librement choisis en rayon et sans induire de critères de choix. Une analyse des substitutions met à jour les clés d’entrée et leur importance respective, pour vous éclairer dans la connaissance de vos shoppers et vous guider dans les clés d’organisation du rayon.
  • Le test VR 360 immersion : Strategir reconstitue  un environnement marchand VR 360° totalement immersif et proche du réel, où le shopper peut naviguer à sa guise et reproduire un comportement naturel. Cette solution permet de tester votre stratégie merchandising de manière souple et confidentielle. Elle offre également un contrôle des paramètres qu’un test en magasin physique ne permet pas.

> Information et inscription : n’hésitez pas à contacter Cécile VELASCO

Strategir > News > Best Wishes 2018

Best Wishes 2018

We wish you a very happy Christmas and successful New Year

Strategir > News > Comment assurer le succès d’une démarche Clean Label auprès de vos consommateurs ?

Comment assurer le succès d’une démarche Clean Label auprès de vos consommateurs ?

Participation gratuite à notre webinar de 30 minutes, présenté en français
Mardi 30 janvier 2018 à 11h CET (Paris)
Intervenantes: Ariane van BEEK & Eve ALLIER
> S’inscrire ici

La démarche Clean Label, hier l’apanage des petits industriels, est aujourd’hui investie par les grandes marques de l’agroalimentaire et de l’hygiène beauté.

Strategir a compilé pour vous les dernières tendances en termes de Clean Label et partage avec vous les enseignements consommateurs :

  • Quel impact d’une mise en avant d’une démarche Clean Label en front pack ?
  • Quelle formulation pour convaincre le consommateur ?
  • Quels pièges éviter ?
  • Une augmentation du prix de vente est-elle possible ?

 

Strategir > News > How to engage each generation with brands through an adapted digital approach

How to engage each generation with brands through an adapted digital approach

A case study with Mouton Cadet, an international brand born in 1930 and now the leading brand for Bordeaux wines.

The Bordeaux-based brand turned to Strategir for insight that helped it identify the needs of its core buyers while securing its future by attracting younger generations. We will share how a full digital approach enables all generations to share their perceptions and how to adapt to them. We will present:

  • The benefit of a participative platform like Multivote built on social media to better connect with consumers and encourage interaction
  • The intimately grounded reality of a bespoke mobile app like ConnectLife, revealing genuine consumer vision and usage of the brand

> Click here for the webinar recording and learn more about mobile research

Strategir > News > Caroline Bastide joins Strategir

Caroline Bastide joins Strategir

Caroline Bastide joined Strategir at the beginning of September 2017 as Digital & Services Director, following nearly 20 years’ experience in research at IPSOS, GFK, Harris Interactive and more recently MetrixLab.

“I’ve joined the Strategir team with a double objective: to strengthen existing digital approaches and also to consolidate Strategir’s offer in the Services sector,” explains Caroline. Emmanuel Delsuc, Managing Director, adds, “Strategir started its digital movement a few years ago, building on its fundamental expertise and DNA in market research. Customers expect us to develop hybrid approaches that are adapted to new strategic challenges, deadlines and budgets based on technological developments. Caroline, through her experience and expertise and great motivation will accelerate this dynamic. In addition, Caroline will be based at Strategir WSA in Paris, Strategir’s Qualitative and Creative Consumer Research Institute, in order to facilitate combining the Group’s qualitative and quantitative talents. This will be a real asset for the Services sector.”

“Strategir supports marketing innovation and brings high value-added expertise to its customers, with hands-on, personalized support and proven solutions. I am delighted to contribute to Strategir’s ambitions to better respond to future challenges through digital technologies and services,” concludes Caroline.

Strategir > News > How artificial intelligence multiplies confidence in sales volume forecasts

How artificial intelligence multiplies confidence in sales volume forecasts

Based on a case study where expected volumes were within 5% of post launch sales, this webinar will show how AI based forecasting can increase your confidence in sales volume forecasts built on research samples of a couple of hundred consumers.

To achieve this, the Market Shaker® AI volumetric model:

  • Simulates the diversity of consumer behaviours by multiplying the power to predict each one’s behaviour up to 10,000 times
  • Captures the true richness of real world behaviours to predict the role of your innovation in each individual consumers’ purchase repertoire

Thanks to AI’s enhanced understanding of consumers’ behaviour, you get the confidence of thousands upon thousands of virtual consumers’ response to your innovation.

> Click here for the webinar recording
> Click here to learn more about volume forecasting

Strategir > News > Comment décrypter grâce au digital les perceptions trans-générationnelles à l’égard d’une marque premium ?

Comment décrypter grâce au digital les perceptions trans-générationnelles à l’égard d’une marque premium ?

Cas concret avec Mouton Cadetune marque internationale née en 1930 devenue la première marque des vins de Bordeaux.

Participez gratuitement à notre atelier :
Mardi 26 septembre 2017
de 9h à 11h à Paris

Nos experts études & digitaux expliqueront comment une approche digitale et globale permet de recueillir des insights consommateurs pour qu’une marque premium captive les générations d’aujourd’hui et de demain !

  • L’apport du vécu et des petits moments de vérité au quotidien via une application mobile pour éclairer les insights consommateurs
  • L’enrichissement de ces insights au travers d’une plateforme participative et les réseaux sociaux
Strategir > News > Artificial Intelligence and Market Research

Artificial Intelligence and Market Research

Please join us at the NewMR virtual conference about Artificial Intelligence and Market Research.
Strategir will explain how to apply AI to strengthen sales volume forecasts.
We are presenting in Session 1:

Friday 22 September
10am London time / 11am Paris time

Inside our Market Shaker® model, AI truly covers the diversity of individual behaviour and the influences on it. It mushrooms a typical research sample of people into a vast virtual panel, each one reacting to the innovation and its marketing in their own way, so you can have greater confidence in the sales forecast.

Strategir > News > And the winner is… Strategir’s VR development wins top prize

And the winner is… Strategir’s VR development wins top prize

Innovative use of VR for product tests wins 1st prize at the French Marketing Awards 2017!

Strategir was recently awarded the 1st prize in the Research category of the renowned French Marketing Awards (Trophées Marketing 2017) for a joint study with Firmenich. The pioneering research approach gave Firmenich higher predictability for sniff tests by using VR. Virtual Reality was used to set the context for product tests which simulated the real consumption experience of a product. As context strongly influences our feelings and behaviour, the use of VR leads to more discriminating results. [Info] This year, there were ten nominees for the Research Award. Isabelle Goisbault, Head of R&D, Strategir said ‘We are very proud to have won the 1st prize despite the strong competition’. The 2nd prize went to Sociovision with NRJ and the 3rd prize to Ipsos with France Television.

With this award, something unique happened which has never happened before: Strategir won the 1st prize two years in a row! In 2016, Strategir won the same prize for a joint project with Samsung redesigning their Samsung Experience Store in Paris: [Info]

The added value of VR for your market research is significant. The immersion truly transports participants into a realistic context. We would be happy to show you more about our case studies for VR in shopper experience, laundry detergent fragrance and beer tasting. Get in touch to use our award-winning expertise as an input generator for new ideas for your market research.

> Click here for our case study and learn more about VR

Strategir > News > Virtual immersion Golden winner at Marketing Trophy for product testing

Virtual immersion Golden winner at Marketing Trophy for product testing

A great product delivers a great experience but context strongly influences our feelings and behaviour. Product testing works best in settings that are closest to shopper or consumer life.

You may have seen our 2016 last year Golden award winning work with Samsung which showed the insights to be gained through realistic, active and immersive shopper experiences [if not, check it out here]. Sharing the same aim in product testing, Strategir and Firmenich have moved onto investigating whether VR settings positively impact consumer behaviour and improve data in sensory evaluation.

> Click here for the newsletter about virtual immersion: English, French, German
> Click here for our case study and learn more about VR

Strategir > News > Which Online Community to boost your insights?

Which Online Community to boost your insights?

Everyone talks about more frequent and agile insights. You need are more engaged consumers to provide you with reliable feedback so you can make the right decisions
Online communities have many qualities:
• ideal to promote consumer engagement when well-managed
• generate a continuous flow of insight between consumers and your brands
• work long or short term

In this webinar we provide you with some tips to get started or get more from online communities
How to find the best one for you?
• How do you ensure that respondents are so engaged they provide reliable feedback to our marketing issues?
Depending on your context and your goals, there are several types of community approaches

In this webinar we will share our experiences. A case study and a live demonstration will help you to see the benefits of this type of approach.

Presented by:
Delphine Parois / Strategir, Activity Director
& Caroline Bastide / Strategir, Digital & Services Director

Register for free our 30-min webinar
July 11, 2019 / 10:30am (Paris) – 11am (London)
> Registration for our webinar presented in French
> Registration for our webinar presented in English

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Strategir > News > Implicit to unlock Unconscious Purchase Motivations

Implicit to unlock Unconscious Purchase Motivations

Neuroscience teaches us that in less than a second our brain “filters” any stimulus, impacting our behaviour.

Our partner Beyond Reason has developed a scientific approach that hacks the purchase decision by unlocking the unconscious purchase motivations.
This is the result of 2,5 years of research & development by a group of scientists from leading universities (the Project Implicit) and 20 year experience marketers on client side.
This scientific implicit measure is based on an instant association that consumers make between the mix and psychological & functional motivations. It reveals the WHY of consumer behaviour & preferences, and thus whether the right motivations are activated.

Discover how the association of this innovative approach and our 30 years of experience in Research allow us to better fit your consumer needs.

Presented by:
Isabelle Goisbault / Strategir, Chief Innovation Officer
& Nathan Axford / Beyond Reason, Co-founder

Register for free our 30-min webinar
June 27, 2019 / 11am (Paris)
> Registration here

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Strategir > News > Innovative use of VR for new showroom test wins 1st prize at the French Marketing Awards 2019!

Innovative use of VR for new showroom test wins 1st prize at the French Marketing Awards 2019!

For the 3rd time, Strategir was awarded the Gold 1st prize in the Research category of the renowned French Marketing Awards (Trophées Marketing 2019) for a joint study with Point.P.

The innovative approach allowed Point.P to evaluate deeply and very concretely their new showroom concept, thanks to a complete Virtual Immersion solution to interview customers and professional in workshops. Strategir recreated the 360° environment of the showroom and allowed the participants to navigate from room to room but also to discover the services envisaged via app in apps videos, in order to optimize the showroom before final construction. This solution makes it possible to interview respondents who are immersed in a realism of quality, more concentrated and therefore more able to make a “reliable” feedback on which to support strategic business decisions.

In 2016 Strategir already won the 1st price for a joint project with Samsung redesigning their Samsung Experience Store in Paris. And in 2017 the 1st price for a joint project with Firmenich around product testing. This 3rd price confirms the added value of VR in market Research and Strategir’s ability to upscale VR

Please contact Caroline Bastide for more information

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Strategir > News > Hacking the purchase decision – Influencing consumer behaviour with neuroscience insights

Hacking the purchase decision – Influencing consumer behaviour with neuroscience insights

  • Collecting information directly from deep brain regions (without being tainted with conscious reasoning)
  • Conveying commercial messages directly towards these deep brain regions
  • Implicit non-declarative data collection with digital technology
  • Automating campaign and packaging pre and post testing modules with data processing, statistical modelling and data visualization

Join our conference with Beyond Reason at MRMW Europe / June 18, 2:10pm / Amsterdam
> Register here

Presented by:
Olivier Tjon, Beyond Reason
Nathan Axford, Beyond Reason
Isabelle Goisbault, Strategir

Scroll down for more
Strategir > News > Se connecter au consommateur 2019 : bienvenue dans notre Context Lab !

Se connecter au consommateur 2019 : bienvenue dans notre Context Lab !

Strategir vous convie à une journée d’ateliers et de conférences le jeudi 6 juin / 9h-15h / Galerie MR14 Le Marais, 14 rue Portefoin, 75003 – Paris
Entrée libre et gratuite
> Consulter le programme complet et s’inscrire ici !

Les nouvelles technologies (Réalité Virtuelle, Intelligence Artificielle, eye-tracking, …) permettent aujourd’hui de mieux immerger les interviewés en situation d’achat ou d’usage, de recueillir une donnée implicite pour mieux cerner leurs motivations, d’analyser de manière plus pertinente, prédictive et visuelle le déclaratif consommateur.
Co-création, design thinking, communautés, ethno… autant de protocoles et de méthodologies pour mieux écouter le consommateur et ainsi pouvoir activer de meilleurs insights.
Quali, Quanti, verbatims, explicite, implicite… quelle qu’en soit la source et le contexte de recueil, comment utiliser la donnée efficacement pour donner du sens aux attentes de vos consommateurs et être plus prédictif ?
L’objectif de cette journée est de partager avec vous les « pépites » que nous retenons des solutions possibles, de vous rencontrer, dans un moment convivial d’échanges, de conférences et d’ateliers pour mieux tous nous connecter au consommateur.

Scroll down for more
Strategir > News > Unlock Pack Power with 360VR and implicit purchase motivations

Unlock Pack Power with 360VR and implicit purchase motivations

Find out how to overcome the challenges faced by pack designs

Launching any new pack design carries significant risks and in-shelf performance is often the biggest single risk. As shoppers, we have little or no conscious control over what grabs our attention, what we remember, prefer, buy or buy again. So how can a brand be sure that its pack is impactful, motivating and aligned with brand values?

  • Context: is key to better understand consumer behaviour. We have incorporated our multi-award winning, agile 360VR into our flagship pack testing solution, Packagir®
  • Unlock purchase motivation: The Beyond Reason Implicit Motivation model (BRIM), hacks the purchase decision by unlocking the unconscious motivations that drive purchase decisions in mere milliseconds

Register free for our 30-min webinar:
16 May 2019 / 11am (London)

> Register here

Presented in English by:
Jackie Tarran / Strategir, Managing Director
Nathan Axford / Beyond Reason, Co-founder

Scroll down for more
Strategir > News > Nudge your product development

Nudge your product development

Nudging is nowadays often used in order to influence people’s behaviours. However, we are convinced that nudging can also influence people’s speeches. In a product development context, consumers are more and more integrated in the process: but how integrate them in the most efficient way? A trade-off between formatted and free data has to be found, in order to get data that are, at the same time, as close as possible to consumers’ mind and relevant for the ones who develop new products.
In this context, we proposed a new strategy, based on the nudge theory, called “Free JAR Profiling”. It allows to influence consumers, in a soft way, to provide product improvement keys, which is a strategical tool for product development. A sentiment score, which represents the good or the bad opinion a product drives, allows to check the relevance of the nudged data and provide a summary representation: the Sentiment Mapping.

Valorial’Connection / April 25, 11pm / Rennes, France
Presented by Alexiane LUC, Researcher Datamining at Strategir
> Register here

Scroll down for more
Strategir > News > Einladung zur Road Show: Erleben Sie VR-Packungstests jetzt live vor Ort!

Einladung zur Road Show: Erleben Sie VR-Packungstests jetzt live vor Ort!

Seit dem Relaunch im April 2019 bieten wir den neuen Packungstest Packagir®, der VR und implizite Messungen kombiniert und so zuverlässigere Ergebnisse liefert. Menschen kaufen mit den Augen und Virtual Reality schafft eine vollkommene Immersion der Testpersonen in die Einkaufsumgebung. Unser Packungstest Packagir® lässt die Testpersonen direkt in das Verbrauchererlebnis und die Produktkategorie eintauchen. Durch die Immersion in den richtigen Kontext verhalten sie sich natürlicher und fokussierter. Dazu kommt die Messung des visuellen Impacts Ihrer Packung mit Headtracking-Daten.

Probieren Sie die Samsung VR Gear auf unserer Road Show selbst aus und erleben Sie, wie realistisch Packagir® die Kaufsituation abbildet. Die Präsentation dauert etwa eine Stunde, dazu erwarten Sie Getränke, Catering und fachlicher Austausch mit vielen Branchenkollegen.

  • Dienstag, den 7. Mai 2019 in Hamburg (Spitaler Str. 3)
  • Mittwoch, den 8. Mai 2019 in Frankfurt/M. (Roßmarkt 13)
  • Donnerstag, den 9. Mai 2019 in Köln (Schildergasse 24-30)
  • Dienstag den 14. Mai 2019 in München (Neuhauser Str. 45)
  • Mittwoch, den 15. Mai 2019 in Stuttgart (Marktplatz 4)

Pro Standort sind 4 Termine für unsere Präsentation vorgesehen, jeweils um 10 Uhr, 12 Uhr, 14 Uhr und 16 Uhr. Da die Teilnehmerzahl begrenzt ist, bitten wir Sie, sich vorher anzumelden. Sollten Sie zu diesen Terminen verhindert sein, planen wir gerne einen individuellen Termin für Sie.

> Hier anmelden

Zusätzlich bieten wir zu diesem Thema am Donnerstag, den 16. Mai 2019 auch ein 30-minütiges Webinar über www.marktforschung.de an.

Scroll down for more
Strategir > News > Pensez LAB, ou comment réinventer les workshop clients !

Pensez LAB, ou comment réinventer les workshop clients !

Comment aujourd’hui contourner et aller au-delà des limites des workshop d’activation et d’accompagnement ?

Activer de nouveaux leviers avec des formats agiles et collaboratifs à mi-chemin entre les solutions classiques et les apports des consultants centrés business.

Printemps des Etudes 2019 | Vendredi 12 avril à 10h45 | Salle Eiffel
Présenté par Eléonore PAPEIX

> S’inscrire ici

Scroll down for more
Strategir > News > Expérience shopper : Comment tester des nouveaux magasins ou des parcours ?

Expérience shopper : Comment tester des nouveaux magasins ou des parcours ?

La refonte d’un point de vente ou d’un showroom est un moment charnière, la réalisation de maquette physique est trop couteuse, et l’utilisation de photos ou de projection sur simples écrans ne permet pas de refléter les espaces et la circulation de manière suffisante. Nous exposerons en quoi l’approche d’atelier en immersion virtuelle a permis à Point P de mieux évaluer et améliorer sa nouvelle salle d’exposition dans un timing et un budget contraint.

Nous évoquerons également d’autres techniques de collecte de données qui nous permettent de nous rapprocher au plus près de l’expérience réelle des shoppers.

Quels sont les grands enseignements qui peuvent être tirés de ces approches immersives, et quels sont les guidelines à respecter pour en tirer le plein potentiel.

Printemps des Etudes 2019 | Jeudi 11 avril à 17h45 | Salle Labarre

Présenté par :
Caroline BASTIDE, Directrice des approches digitales et du développement des services – Strategir
et Thomas DE MISCAULT, Directeur Développement Concepts – Point P

> S’inscrire ici

Scroll down for more
Strategir > News > 11-22 juin, participez à notre shopper week !

11-22 juin, participez à notre shopper week !

Un principe simple : une heure dans vos locaux pour partager notre expertise et les dernières innovations dans les études shopper, pour aller plus loin dans la compréhension de la vérité shopper.
Digital, réalité virtuelle, intelligence artificielle, statistiques avancées… les nouvelles technologies nous permettent de vous proposer des solutions d’études qui mettent le shopper au centre des méthodologies pour être plus agiles et plus proches de la réalité du shopper.
Une stratégie merchandising gagnante passe par des étapes clés :

  • En amont : comprendre le process d’achat du shopper, alors même que ses critères de choix sont souvent peu rationnels et conscientisés.
  • En aval : mesurer les performances d’un nouveau concept magasin, d’une nouvelle implantation ou d’outils merchandising pour choisir et convaincre les distributeurs.

Nous aborderons entre autres quelques solutions testées et approuvées pour vous accompagner à chacune de ces étapes :

  • Le Shopper Choice Modelling permet d’identifier le véritable arbre de décision du shopper sur la base des produits librement choisis en rayon et sans induire de critères de choix. Une analyse des substitutions met à jour les clés d’entrée et leur importance respective, pour vous éclairer dans la connaissance de vos shoppers et vous guider dans les clés d’organisation du rayon.
  • Le test VR 360 immersion : Strategir reconstitue  un environnement marchand VR 360° totalement immersif et proche du réel, où le shopper peut naviguer à sa guise et reproduire un comportement naturel. Cette solution permet de tester votre stratégie merchandising de manière souple et confidentielle. Elle offre également un contrôle des paramètres qu’un test en magasin physique ne permet pas.

> Information et inscription : n’hésitez pas à contacter Cécile VELASCO

Strategir > News > Best Wishes 2018

Best Wishes 2018

We wish you a very happy Christmas and successful New Year

Strategir > News > Comment assurer le succès d’une démarche Clean Label auprès de vos consommateurs ?

Comment assurer le succès d’une démarche Clean Label auprès de vos consommateurs ?

Participation gratuite à notre webinar de 30 minutes, présenté en français
Mardi 30 janvier 2018 à 11h CET (Paris)
Intervenantes: Ariane van BEEK & Eve ALLIER
> S’inscrire ici

La démarche Clean Label, hier l’apanage des petits industriels, est aujourd’hui investie par les grandes marques de l’agroalimentaire et de l’hygiène beauté.

Strategir a compilé pour vous les dernières tendances en termes de Clean Label et partage avec vous les enseignements consommateurs :

  • Quel impact d’une mise en avant d’une démarche Clean Label en front pack ?
  • Quelle formulation pour convaincre le consommateur ?
  • Quels pièges éviter ?
  • Une augmentation du prix de vente est-elle possible ?

 

Strategir > News > How to engage each generation with brands through an adapted digital approach

How to engage each generation with brands through an adapted digital approach

A case study with Mouton Cadet, an international brand born in 1930 and now the leading brand for Bordeaux wines.

The Bordeaux-based brand turned to Strategir for insight that helped it identify the needs of its core buyers while securing its future by attracting younger generations. We will share how a full digital approach enables all generations to share their perceptions and how to adapt to them. We will present:

  • The benefit of a participative platform like Multivote built on social media to better connect with consumers and encourage interaction
  • The intimately grounded reality of a bespoke mobile app like ConnectLife, revealing genuine consumer vision and usage of the brand

> Click here for the webinar recording and learn more about mobile research

Strategir > News > Caroline Bastide joins Strategir

Caroline Bastide joins Strategir

Caroline Bastide joined Strategir at the beginning of September 2017 as Digital & Services Director, following nearly 20 years’ experience in research at IPSOS, GFK, Harris Interactive and more recently MetrixLab.

“I’ve joined the Strategir team with a double objective: to strengthen existing digital approaches and also to consolidate Strategir’s offer in the Services sector,” explains Caroline. Emmanuel Delsuc, Managing Director, adds, “Strategir started its digital movement a few years ago, building on its fundamental expertise and DNA in market research. Customers expect us to develop hybrid approaches that are adapted to new strategic challenges, deadlines and budgets based on technological developments. Caroline, through her experience and expertise and great motivation will accelerate this dynamic. In addition, Caroline will be based at Strategir WSA in Paris, Strategir’s Qualitative and Creative Consumer Research Institute, in order to facilitate combining the Group’s qualitative and quantitative talents. This will be a real asset for the Services sector.”

“Strategir supports marketing innovation and brings high value-added expertise to its customers, with hands-on, personalized support and proven solutions. I am delighted to contribute to Strategir’s ambitions to better respond to future challenges through digital technologies and services,” concludes Caroline.

Strategir > News > How artificial intelligence multiplies confidence in sales volume forecasts

How artificial intelligence multiplies confidence in sales volume forecasts

Based on a case study where expected volumes were within 5% of post launch sales, this webinar will show how AI based forecasting can increase your confidence in sales volume forecasts built on research samples of a couple of hundred consumers.

To achieve this, the Market Shaker® AI volumetric model:

  • Simulates the diversity of consumer behaviours by multiplying the power to predict each one’s behaviour up to 10,000 times
  • Captures the true richness of real world behaviours to predict the role of your innovation in each individual consumers’ purchase repertoire

Thanks to AI’s enhanced understanding of consumers’ behaviour, you get the confidence of thousands upon thousands of virtual consumers’ response to your innovation.

> Click here for the webinar recording
> Click here to learn more about volume forecasting

Strategir > News > Comment décrypter grâce au digital les perceptions trans-générationnelles à l’égard d’une marque premium ?

Comment décrypter grâce au digital les perceptions trans-générationnelles à l’égard d’une marque premium ?

Cas concret avec Mouton Cadetune marque internationale née en 1930 devenue la première marque des vins de Bordeaux.

Participez gratuitement à notre atelier :
Mardi 26 septembre 2017
de 9h à 11h à Paris

Nos experts études & digitaux expliqueront comment une approche digitale et globale permet de recueillir des insights consommateurs pour qu’une marque premium captive les générations d’aujourd’hui et de demain !

  • L’apport du vécu et des petits moments de vérité au quotidien via une application mobile pour éclairer les insights consommateurs
  • L’enrichissement de ces insights au travers d’une plateforme participative et les réseaux sociaux
Strategir > News > Artificial Intelligence and Market Research

Artificial Intelligence and Market Research

Please join us at the NewMR virtual conference about Artificial Intelligence and Market Research.
Strategir will explain how to apply AI to strengthen sales volume forecasts.
We are presenting in Session 1:

Friday 22 September
10am London time / 11am Paris time

Inside our Market Shaker® model, AI truly covers the diversity of individual behaviour and the influences on it. It mushrooms a typical research sample of people into a vast virtual panel, each one reacting to the innovation and its marketing in their own way, so you can have greater confidence in the sales forecast.

Strategir > News > And the winner is… Strategir’s VR development wins top prize

And the winner is… Strategir’s VR development wins top prize

Innovative use of VR for product tests wins 1st prize at the French Marketing Awards 2017!

Strategir was recently awarded the 1st prize in the Research category of the renowned French Marketing Awards (Trophées Marketing 2017) for a joint study with Firmenich. The pioneering research approach gave Firmenich higher predictability for sniff tests by using VR. Virtual Reality was used to set the context for product tests which simulated the real consumption experience of a product. As context strongly influences our feelings and behaviour, the use of VR leads to more discriminating results. [Info] This year, there were ten nominees for the Research Award. Isabelle Goisbault, Head of R&D, Strategir said ‘We are very proud to have won the 1st prize despite the strong competition’. The 2nd prize went to Sociovision with NRJ and the 3rd prize to Ipsos with France Television.

With this award, something unique happened which has never happened before: Strategir won the 1st prize two years in a row! In 2016, Strategir won the same prize for a joint project with Samsung redesigning their Samsung Experience Store in Paris: [Info]

The added value of VR for your market research is significant. The immersion truly transports participants into a realistic context. We would be happy to show you more about our case studies for VR in shopper experience, laundry detergent fragrance and beer tasting. Get in touch to use our award-winning expertise as an input generator for new ideas for your market research.

> Click here for our case study and learn more about VR

Strategir > News > Virtual immersion Golden winner at Marketing Trophy for product testing

Virtual immersion Golden winner at Marketing Trophy for product testing

A great product delivers a great experience but context strongly influences our feelings and behaviour. Product testing works best in settings that are closest to shopper or consumer life.

You may have seen our 2016 last year Golden award winning work with Samsung which showed the insights to be gained through realistic, active and immersive shopper experiences [if not, check it out here]. Sharing the same aim in product testing, Strategir and Firmenich have moved onto investigating whether VR settings positively impact consumer behaviour and improve data in sensory evaluation.

> Click here for the newsletter about virtual immersion: English, French, German
> Click here for our case study and learn more about VR

Strategir > News > Which Online Community to boost your insights?

Which Online Community to boost your insights?

Everyone talks about more frequent and agile insights. You need are more engaged consumers to provide you with reliable feedback so you can make the right decisions
Online communities have many qualities:
• ideal to promote consumer engagement when well-managed
• generate a continuous flow of insight between consumers and your brands
• work long or short term

In this webinar we provide you with some tips to get started or get more from online communities
How to find the best one for you?
• How do you ensure that respondents are so engaged they provide reliable feedback to our marketing issues?
Depending on your context and your goals, there are several types of community approaches

In this webinar we will share our experiences. A case study and a live demonstration will help you to see the benefits of this type of approach.

Presented by:
Delphine Parois / Strategir, Activity Director
& Caroline Bastide / Strategir, Digital & Services Director

Register for free our 30-min webinar
July 11, 2019 / 10:30am (Paris) – 11am (London)
> Registration for our webinar presented in French
> Registration for our webinar presented in English

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Strategir > News > Implicit to unlock Unconscious Purchase Motivations

Implicit to unlock Unconscious Purchase Motivations

Neuroscience teaches us that in less than a second our brain “filters” any stimulus, impacting our behaviour.

Our partner Beyond Reason has developed a scientific approach that hacks the purchase decision by unlocking the unconscious purchase motivations.
This is the result of 2,5 years of research & development by a group of scientists from leading universities (the Project Implicit) and 20 year experience marketers on client side.
This scientific implicit measure is based on an instant association that consumers make between the mix and psychological & functional motivations. It reveals the WHY of consumer behaviour & preferences, and thus whether the right motivations are activated.

Discover how the association of this innovative approach and our 30 years of experience in Research allow us to better fit your consumer needs.

Presented by:
Isabelle Goisbault / Strategir, Chief Innovation Officer
& Nathan Axford / Beyond Reason, Co-founder

Register for free our 30-min webinar
June 27, 2019 / 11am (Paris)
> Registration here

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Strategir > News > Innovative use of VR for new showroom test wins 1st prize at the French Marketing Awards 2019!

Innovative use of VR for new showroom test wins 1st prize at the French Marketing Awards 2019!

For the 3rd time, Strategir was awarded the Gold 1st prize in the Research category of the renowned French Marketing Awards (Trophées Marketing 2019) for a joint study with Point.P.

The innovative approach allowed Point.P to evaluate deeply and very concretely their new showroom concept, thanks to a complete Virtual Immersion solution to interview customers and professional in workshops. Strategir recreated the 360° environment of the showroom and allowed the participants to navigate from room to room but also to discover the services envisaged via app in apps videos, in order to optimize the showroom before final construction. This solution makes it possible to interview respondents who are immersed in a realism of quality, more concentrated and therefore more able to make a “reliable” feedback on which to support strategic business decisions.

In 2016 Strategir already won the 1st price for a joint project with Samsung redesigning their Samsung Experience Store in Paris. And in 2017 the 1st price for a joint project with Firmenich around product testing. This 3rd price confirms the added value of VR in market Research and Strategir’s ability to upscale VR

Please contact Caroline Bastide for more information

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Strategir > News > Hacking the purchase decision – Influencing consumer behaviour with neuroscience insights

Hacking the purchase decision – Influencing consumer behaviour with neuroscience insights

  • Collecting information directly from deep brain regions (without being tainted with conscious reasoning)
  • Conveying commercial messages directly towards these deep brain regions
  • Implicit non-declarative data collection with digital technology
  • Automating campaign and packaging pre and post testing modules with data processing, statistical modelling and data visualization

Join our conference with Beyond Reason at MRMW Europe / June 18, 2:10pm / Amsterdam
> Register here

Presented by:
Olivier Tjon, Beyond Reason
Nathan Axford, Beyond Reason
Isabelle Goisbault, Strategir

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Strategir > News > Se connecter au consommateur 2019 : bienvenue dans notre Context Lab !

Se connecter au consommateur 2019 : bienvenue dans notre Context Lab !

Strategir vous convie à une journée d’ateliers et de conférences le jeudi 6 juin / 9h-15h / Galerie MR14 Le Marais, 14 rue Portefoin, 75003 – Paris
Entrée libre et gratuite
> Consulter le programme complet et s’inscrire ici !

Les nouvelles technologies (Réalité Virtuelle, Intelligence Artificielle, eye-tracking, …) permettent aujourd’hui de mieux immerger les interviewés en situation d’achat ou d’usage, de recueillir une donnée implicite pour mieux cerner leurs motivations, d’analyser de manière plus pertinente, prédictive et visuelle le déclaratif consommateur.
Co-création, design thinking, communautés, ethno… autant de protocoles et de méthodologies pour mieux écouter le consommateur et ainsi pouvoir activer de meilleurs insights.
Quali, Quanti, verbatims, explicite, implicite… quelle qu’en soit la source et le contexte de recueil, comment utiliser la donnée efficacement pour donner du sens aux attentes de vos consommateurs et être plus prédictif ?
L’objectif de cette journée est de partager avec vous les « pépites » que nous retenons des solutions possibles, de vous rencontrer, dans un moment convivial d’échanges, de conférences et d’ateliers pour mieux tous nous connecter au consommateur.

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Strategir > News > Unlock Pack Power with 360VR and implicit purchase motivations

Unlock Pack Power with 360VR and implicit purchase motivations

Find out how to overcome the challenges faced by pack designs

Launching any new pack design carries significant risks and in-shelf performance is often the biggest single risk. As shoppers, we have little or no conscious control over what grabs our attention, what we remember, prefer, buy or buy again. So how can a brand be sure that its pack is impactful, motivating and aligned with brand values?

  • Context: is key to better understand consumer behaviour. We have incorporated our multi-award winning, agile 360VR into our flagship pack testing solution, Packagir®
  • Unlock purchase motivation: The Beyond Reason Implicit Motivation model (BRIM), hacks the purchase decision by unlocking the unconscious motivations that drive purchase decisions in mere milliseconds

Register free for our 30-min webinar:
16 May 2019 / 11am (London)

> Register here

Presented in English by:
Jackie Tarran / Strategir, Managing Director
Nathan Axford / Beyond Reason, Co-founder

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Strategir > News > Nudge your product development

Nudge your product development

Nudging is nowadays often used in order to influence people’s behaviours. However, we are convinced that nudging can also influence people’s speeches. In a product development context, consumers are more and more integrated in the process: but how integrate them in the most efficient way? A trade-off between formatted and free data has to be found, in order to get data that are, at the same time, as close as possible to consumers’ mind and relevant for the ones who develop new products.
In this context, we proposed a new strategy, based on the nudge theory, called “Free JAR Profiling”. It allows to influence consumers, in a soft way, to provide product improvement keys, which is a strategical tool for product development. A sentiment score, which represents the good or the bad opinion a product drives, allows to check the relevance of the nudged data and provide a summary representation: the Sentiment Mapping.

Valorial’Connection / April 25, 11pm / Rennes, France
Presented by Alexiane LUC, Researcher Datamining at Strategir
> Register here

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Strategir > News > Einladung zur Road Show: Erleben Sie VR-Packungstests jetzt live vor Ort!

Einladung zur Road Show: Erleben Sie VR-Packungstests jetzt live vor Ort!

Seit dem Relaunch im April 2019 bieten wir den neuen Packungstest Packagir®, der VR und implizite Messungen kombiniert und so zuverlässigere Ergebnisse liefert. Menschen kaufen mit den Augen und Virtual Reality schafft eine vollkommene Immersion der Testpersonen in die Einkaufsumgebung. Unser Packungstest Packagir® lässt die Testpersonen direkt in das Verbrauchererlebnis und die Produktkategorie eintauchen. Durch die Immersion in den richtigen Kontext verhalten sie sich natürlicher und fokussierter. Dazu kommt die Messung des visuellen Impacts Ihrer Packung mit Headtracking-Daten.

Probieren Sie die Samsung VR Gear auf unserer Road Show selbst aus und erleben Sie, wie realistisch Packagir® die Kaufsituation abbildet. Die Präsentation dauert etwa eine Stunde, dazu erwarten Sie Getränke, Catering und fachlicher Austausch mit vielen Branchenkollegen.

  • Dienstag, den 7. Mai 2019 in Hamburg (Spitaler Str. 3)
  • Mittwoch, den 8. Mai 2019 in Frankfurt/M. (Roßmarkt 13)
  • Donnerstag, den 9. Mai 2019 in Köln (Schildergasse 24-30)
  • Dienstag den 14. Mai 2019 in München (Neuhauser Str. 45)
  • Mittwoch, den 15. Mai 2019 in Stuttgart (Marktplatz 4)

Pro Standort sind 4 Termine für unsere Präsentation vorgesehen, jeweils um 10 Uhr, 12 Uhr, 14 Uhr und 16 Uhr. Da die Teilnehmerzahl begrenzt ist, bitten wir Sie, sich vorher anzumelden. Sollten Sie zu diesen Terminen verhindert sein, planen wir gerne einen individuellen Termin für Sie.

> Hier anmelden

Zusätzlich bieten wir zu diesem Thema am Donnerstag, den 16. Mai 2019 auch ein 30-minütiges Webinar über www.marktforschung.de an.

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Strategir > News > Pensez LAB, ou comment réinventer les workshop clients !

Pensez LAB, ou comment réinventer les workshop clients !

Comment aujourd’hui contourner et aller au-delà des limites des workshop d’activation et d’accompagnement ?

Activer de nouveaux leviers avec des formats agiles et collaboratifs à mi-chemin entre les solutions classiques et les apports des consultants centrés business.

Printemps des Etudes 2019 | Vendredi 12 avril à 10h45 | Salle Eiffel
Présenté par Eléonore PAPEIX

> S’inscrire ici

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Strategir > News > Expérience shopper : Comment tester des nouveaux magasins ou des parcours ?

Expérience shopper : Comment tester des nouveaux magasins ou des parcours ?

La refonte d’un point de vente ou d’un showroom est un moment charnière, la réalisation de maquette physique est trop couteuse, et l’utilisation de photos ou de projection sur simples écrans ne permet pas de refléter les espaces et la circulation de manière suffisante. Nous exposerons en quoi l’approche d’atelier en immersion virtuelle a permis à Point P de mieux évaluer et améliorer sa nouvelle salle d’exposition dans un timing et un budget contraint.

Nous évoquerons également d’autres techniques de collecte de données qui nous permettent de nous rapprocher au plus près de l’expérience réelle des shoppers.

Quels sont les grands enseignements qui peuvent être tirés de ces approches immersives, et quels sont les guidelines à respecter pour en tirer le plein potentiel.

Printemps des Etudes 2019 | Jeudi 11 avril à 17h45 | Salle Labarre

Présenté par :
Caroline BASTIDE, Directrice des approches digitales et du développement des services – Strategir
et Thomas DE MISCAULT, Directeur Développement Concepts – Point P

> S’inscrire ici

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Strategir > News > 11-22 juin, participez à notre shopper week !

11-22 juin, participez à notre shopper week !

Un principe simple : une heure dans vos locaux pour partager notre expertise et les dernières innovations dans les études shopper, pour aller plus loin dans la compréhension de la vérité shopper.
Digital, réalité virtuelle, intelligence artificielle, statistiques avancées… les nouvelles technologies nous permettent de vous proposer des solutions d’études qui mettent le shopper au centre des méthodologies pour être plus agiles et plus proches de la réalité du shopper.
Une stratégie merchandising gagnante passe par des étapes clés :

  • En amont : comprendre le process d’achat du shopper, alors même que ses critères de choix sont souvent peu rationnels et conscientisés.
  • En aval : mesurer les performances d’un nouveau concept magasin, d’une nouvelle implantation ou d’outils merchandising pour choisir et convaincre les distributeurs.

Nous aborderons entre autres quelques solutions testées et approuvées pour vous accompagner à chacune de ces étapes :

  • Le Shopper Choice Modelling permet d’identifier le véritable arbre de décision du shopper sur la base des produits librement choisis en rayon et sans induire de critères de choix. Une analyse des substitutions met à jour les clés d’entrée et leur importance respective, pour vous éclairer dans la connaissance de vos shoppers et vous guider dans les clés d’organisation du rayon.
  • Le test VR 360 immersion : Strategir reconstitue  un environnement marchand VR 360° totalement immersif et proche du réel, où le shopper peut naviguer à sa guise et reproduire un comportement naturel. Cette solution permet de tester votre stratégie merchandising de manière souple et confidentielle. Elle offre également un contrôle des paramètres qu’un test en magasin physique ne permet pas.

> Information et inscription : n’hésitez pas à contacter Cécile VELASCO

Strategir > News > Best Wishes 2018

Best Wishes 2018

We wish you a very happy Christmas and successful New Year

Strategir > News > Comment assurer le succès d’une démarche Clean Label auprès de vos consommateurs ?

Comment assurer le succès d’une démarche Clean Label auprès de vos consommateurs ?

Participation gratuite à notre webinar de 30 minutes, présenté en français
Mardi 30 janvier 2018 à 11h CET (Paris)
Intervenantes: Ariane van BEEK & Eve ALLIER
> S’inscrire ici

La démarche Clean Label, hier l’apanage des petits industriels, est aujourd’hui investie par les grandes marques de l’agroalimentaire et de l’hygiène beauté.

Strategir a compilé pour vous les dernières tendances en termes de Clean Label et partage avec vous les enseignements consommateurs :

  • Quel impact d’une mise en avant d’une démarche Clean Label en front pack ?
  • Quelle formulation pour convaincre le consommateur ?
  • Quels pièges éviter ?
  • Une augmentation du prix de vente est-elle possible ?

 

Strategir > News > How to engage each generation with brands through an adapted digital approach

How to engage each generation with brands through an adapted digital approach

A case study with Mouton Cadet, an international brand born in 1930 and now the leading brand for Bordeaux wines.

The Bordeaux-based brand turned to Strategir for insight that helped it identify the needs of its core buyers while securing its future by attracting younger generations. We will share how a full digital approach enables all generations to share their perceptions and how to adapt to them. We will present:

  • The benefit of a participative platform like Multivote built on social media to better connect with consumers and encourage interaction
  • The intimately grounded reality of a bespoke mobile app like ConnectLife, revealing genuine consumer vision and usage of the brand

> Click here for the webinar recording and learn more about mobile research

Strategir > News > Caroline Bastide joins Strategir

Caroline Bastide joins Strategir

Caroline Bastide joined Strategir at the beginning of September 2017 as Digital & Services Director, following nearly 20 years’ experience in research at IPSOS, GFK, Harris Interactive and more recently MetrixLab.

“I’ve joined the Strategir team with a double objective: to strengthen existing digital approaches and also to consolidate Strategir’s offer in the Services sector,” explains Caroline. Emmanuel Delsuc, Managing Director, adds, “Strategir started its digital movement a few years ago, building on its fundamental expertise and DNA in market research. Customers expect us to develop hybrid approaches that are adapted to new strategic challenges, deadlines and budgets based on technological developments. Caroline, through her experience and expertise and great motivation will accelerate this dynamic. In addition, Caroline will be based at Strategir WSA in Paris, Strategir’s Qualitative and Creative Consumer Research Institute, in order to facilitate combining the Group’s qualitative and quantitative talents. This will be a real asset for the Services sector.”

“Strategir supports marketing innovation and brings high value-added expertise to its customers, with hands-on, personalized support and proven solutions. I am delighted to contribute to Strategir’s ambitions to better respond to future challenges through digital technologies and services,” concludes Caroline.

Strategir > News > How artificial intelligence multiplies confidence in sales volume forecasts

How artificial intelligence multiplies confidence in sales volume forecasts

Based on a case study where expected volumes were within 5% of post launch sales, this webinar will show how AI based forecasting can increase your confidence in sales volume forecasts built on research samples of a couple of hundred consumers.

To achieve this, the Market Shaker® AI volumetric model:

  • Simulates the diversity of consumer behaviours by multiplying the power to predict each one’s behaviour up to 10,000 times
  • Captures the true richness of real world behaviours to predict the role of your innovation in each individual consumers’ purchase repertoire

Thanks to AI’s enhanced understanding of consumers’ behaviour, you get the confidence of thousands upon thousands of virtual consumers’ response to your innovation.

> Click here for the webinar recording
> Click here to learn more about volume forecasting

Strategir > News > Comment décrypter grâce au digital les perceptions trans-générationnelles à l’égard d’une marque premium ?

Comment décrypter grâce au digital les perceptions trans-générationnelles à l’égard d’une marque premium ?

Cas concret avec Mouton Cadetune marque internationale née en 1930 devenue la première marque des vins de Bordeaux.

Participez gratuitement à notre atelier :
Mardi 26 septembre 2017
de 9h à 11h à Paris

Nos experts études & digitaux expliqueront comment une approche digitale et globale permet de recueillir des insights consommateurs pour qu’une marque premium captive les générations d’aujourd’hui et de demain !

  • L’apport du vécu et des petits moments de vérité au quotidien via une application mobile pour éclairer les insights consommateurs
  • L’enrichissement de ces insights au travers d’une plateforme participative et les réseaux sociaux
Strategir > News > Artificial Intelligence and Market Research

Artificial Intelligence and Market Research

Please join us at the NewMR virtual conference about Artificial Intelligence and Market Research.
Strategir will explain how to apply AI to strengthen sales volume forecasts.
We are presenting in Session 1:

Friday 22 September
10am London time / 11am Paris time

Inside our Market Shaker® model, AI truly covers the diversity of individual behaviour and the influences on it. It mushrooms a typical research sample of people into a vast virtual panel, each one reacting to the innovation and its marketing in their own way, so you can have greater confidence in the sales forecast.

Strategir > News > And the winner is… Strategir’s VR development wins top prize

And the winner is… Strategir’s VR development wins top prize

Innovative use of VR for product tests wins 1st prize at the French Marketing Awards 2017!

Strategir was recently awarded the 1st prize in the Research category of the renowned French Marketing Awards (Trophées Marketing 2017) for a joint study with Firmenich. The pioneering research approach gave Firmenich higher predictability for sniff tests by using VR. Virtual Reality was used to set the context for product tests which simulated the real consumption experience of a product. As context strongly influences our feelings and behaviour, the use of VR leads to more discriminating results. [Info] This year, there were ten nominees for the Research Award. Isabelle Goisbault, Head of R&D, Strategir said ‘We are very proud to have won the 1st prize despite the strong competition’. The 2nd prize went to Sociovision with NRJ and the 3rd prize to Ipsos with France Television.

With this award, something unique happened which has never happened before: Strategir won the 1st prize two years in a row! In 2016, Strategir won the same prize for a joint project with Samsung redesigning their Samsung Experience Store in Paris: [Info]

The added value of VR for your market research is significant. The immersion truly transports participants into a realistic context. We would be happy to show you more about our case studies for VR in shopper experience, laundry detergent fragrance and beer tasting. Get in touch to use our award-winning expertise as an input generator for new ideas for your market research.

> Click here for our case study and learn more about VR

Strategir > News > Virtual immersion Golden winner at Marketing Trophy for product testing

Virtual immersion Golden winner at Marketing Trophy for product testing

A great product delivers a great experience but context strongly influences our feelings and behaviour. Product testing works best in settings that are closest to shopper or consumer life.

You may have seen our 2016 last year Golden award winning work with Samsung which showed the insights to be gained through realistic, active and immersive shopper experiences [if not, check it out here]. Sharing the same aim in product testing, Strategir and Firmenich have moved onto investigating whether VR settings positively impact consumer behaviour and improve data in sensory evaluation.

> Click here for the newsletter about virtual immersion: English, French, German
> Click here for our case study and learn more about VR