Making virtual a reality
Virtual Reality is hailed as finally on the verge of its big breakthrough in shopper driven research.
Explore, through a case study we built with the Samsung experience store in Paris, whether 360° virtual immersion can be a robust alternative to surveys conducted in physical stores.
Join us to find out if:
- 360° virtual immersion replicates realistic behaviour
- consumers feel and perceive their virtual visit the same way as a real shopping trip
- 360° simulated in-store environment has earned a place in your shopper research toolkit today