As a marketing research company at a human scale, Strategir combines the expertise of its talents with technologies to facilitate your marketing decision-making. Don’t hesitate to contact our experts or check out their LinkedIn profiles.
Chairman and CEO
Emmanuel has held posts as an Organisational Consultant, Human Resources Director and a Corporate Secretary, before joining Strategir. Over and above steering the group’s strategy, his priorities are to adapt the organisation and provide the means to develop skillsets. Emmanuel is also a Director of Syntec.
Data, Innovation & Technology Pole Director
Mathilde unites a scientific background with 15 years’ experience of research. She steers the data/inno/techno department to guarantee the solidity and quality of data services and to work on new approaches (behavioural sciences, modelization, VR, etc.) to make our learnings ever more meaningful.
Human Resources Director
After 12 years’ experience in the operational provision of research, Gaëlle has turned towards the responsibilities of HR (Human Resources) management, then Human Resources Direction, accompanying on a daily basis the management of our teams during the company’s developments and transformations.
Chief Financial Officer
First the management controller, then the head of finance of a subsidiary of Groupe M6, Romain arrived with the mission of setting up an ERP. Today, his main missions consist in monitoring our financial health, while acting as the business partner of our operational departments.
Information Systems Director
Thanks to a long experience in research institutes, Pascal joined Strategir 20 years ago. He has managed statistical treatment teams, scripting and gathering. He has now taken charge of the ISD (Information Systems Direction) and its conformity with the GDPR (General Data Protection Regulation).
Engineer, graduated in 2014 from the Agro Institute Rennes-Angers, Camille is a product testing specialist (pure quantitative or hybrid). Dedicated contact of the R&D services, she guides her client with a 360 product vision at the junction of consumer science, marketing, sensory analysis and cognitive sciences.
With 20 years’ experience in tailormade marketing research and packaging issues, Cécile has an in-depth knowledge of research into consumer behaviours and mixes. She will accompany you as closely as possible so as to provide you with operational and actionable recommendations.
Development Director
During the 24 years of her activities, Delphine has acquired great experience not only in FMCG but also beauty/cosmetics. She enthusiastically accompanies her clients in their innovation strategies by seeking to inspire them and steer the commitments Strategir and of our clients towards a responsible approach.
Development Director
With over 10 years’ research experience in the fields of services and qual, Eléonore has acquired a knowledge of the banking, finance, transport and telecommunications sectors, which she accompanies in their business and transformation challenges, thanks to special-purpose, tailormade approaches.
Gregory has 15 years’ experience in customer insights & analytics, both in research institutes and for advertisers. A specialist in special-purpose (quant and/or qual) initiatives, his objective is to provide tailormade solutions to your issues.
Our team is also made up of in-house experts capable of putting at your disposal all of their knowledges and skills so as to unleash the power of your research.
The issues of social and environmental responsibility lie at the heart of our lives, and Delphine drives forward Strategir’s commitments so as to bring them to life for our clients, suppliers, collaborators and communities.
Strategir Academy / Training Manager
Ariane has been handling Strategir’s internal and external training for many years. We have now decided to leverage all our knowhow for our clients. Join us at the Strategir Academy to upskill your consumer insight teams or your marketing teams.
