To accompany you in a tailormade way, we have adopted our own U&A (Usages and Attitudes) approach which is both flexible and hybrid, called MENTOR®. It rests on 4 pillars:
We study respondents “in context”, and thus gather data “on the spot”, so as obtain more reliable results.
We use qualitative and quantitative analysis so as to obtain explicit and implicit measurements to understand behaviours in-depth, beyond the conscious level.
We combine short modules and customised studies for greater flexibility and reliability, as well as a controlled budget.
We place at your disposal experts with an in-depth knowledge of your business sector so as to offer you the highest quality of accompaniment and advice
Research into segmentation (or typologies) is used to target your potential consumers effectively by using qualitative (archetypes, personae) or quantitative methods (statistical clustering).
Our desire is also to accompany you beyond research findings by helping your own teams to accurately assimilate and correctly use the key insights on which can be built a new innovation or communication strategy via specific workshops.
Our aim is that this accompaniment should be 100% operational and immersive, so that you can keep alive the momentum research during your upcoming decisions.
During your exploratory research probes, it can be wise to start with a scoping study so as to map out your market accurately and thus obtain a consolidated understanding of the forces at work (key players, brand territories) and of the opportunities (irritants, white spaces).
Furthermore, we can accompany you by gaining perspective into what can be macro market insights and targets by organising operational workshops turned towards decision-making.
Consumer behaviours can sometimes seem contradictory and full of paradoxes. Exploratory qualitative research provides an in-depth understanding of the perceptions and representations that underpin consumer behaviours and can thus explain them.
At Strategir, we have teams of qualitative experts , specialised in your sector challenges. Thanks to their knowledge of your market, they are able to accompany you actively in the pinpointing of the insights that will help you identify new business opportunities.
We analyse words, images, as well as conscious and unconscious behaviours, while bearing in mind social trends and cultural influences, to give you as full as possible a picture of consumer realities.
To do so, Strategir is committed to a policy of CSR (Corporate Social Responsibility).
Strategir accompanies its clients in the development of more virtuous offers for their consumers, by using its marketing expertise and its knowledge of sustainable development.
Strategir relies on the values of solidarity and mutual assistance so as to promote a relationship of trust, transparency and respect with its stakeholders.
Strategir provides its collaborators with a professional environment that favours fulfilment, by uniting empowerment, skills development and a convivial workplace.
Strategir adopts actions of solidarity, as well as sound resource management.