Understanding your markets and targets expectations

Our teams, experts in exploratory research, can act in all types of industries. They provide you with their deep knowledge of your markets and targets so as to pinpoint the best business opportunities.

U&A: understanding Usages and Attitudes

To accompany you in a tailormade way, we have adopted our own U&A (Usages and Attitudes) approach which is both flexible and hybrid, called MENTOR®. It rests on 4 pillars:

  • Context

We study respondents “in context”, and thus gather data “on the spot”, so as obtain more reliable results.

  • Hybridisation

We use qualitative and quantitative analysis so as to obtain explicit and implicit measurements to understand behaviours in-depth, beyond the conscious level.

  • Modularity

We combine short modules and customised studies for greater flexibility and reliability, as well as a controlled budget.

  • Expertise

We place at your disposal experts with an in-depth knowledge of your business sector so as to offer you the highest quality of accompaniment and advice

Segmentation research

Research into segmentation (or typologies) is used to target your potential consumers effectively by using qualitative (archetypes, personae) or quantitative methods (statistical clustering).

Our desire is also to accompany you beyond research findings by helping your own teams to accurately assimilate and correctly use the key insights on which can be built a new innovation or communication strategy via specific workshops.

Our aim is that this accompaniment should be 100% operational and immersive, so that you can keep alive the momentum research during your upcoming decisions.

Our experienced sector teams will help you to get the best out of these studies with their highly strategic impact.

Scoping studies

During your exploratory research probes, it can be wise to start with a scoping study so as to map out your market accurately and thus obtain a consolidated understanding of the forces at work (key players, brand territories) and of the opportunities (irritants, white spaces).

The qual, quant and data skills of our teams , coupled with their command of your sector challenges , will allow you to grasp what is at stake on your markets in a more enlightened way.

Furthermore, we can accompany you by gaining perspective into what can be macro market insights and targets by organising operational workshops turned towards decision-making.

Exploratory qualitative research

Consumer behaviours can sometimes seem contradictory and full of paradoxes. Exploratory qualitative research provides an in-depth understanding of the perceptions and representations that underpin consumer behaviours and can thus explain them.

At Strategir, we have teams of qualitative experts , specialised in your sector challenges. Thanks to their knowledge of your market, they are able to accompany you actively in the pinpointing of the insights that will help you identify new business opportunities.

We analyse words, images, as well as conscious and unconscious behaviours, while bearing in mind social trends and cultural influences, to give you as full as possible a picture of consumer realities.

Let’s create together a more responsible world

To do so, Strategir is committed to a policy of CSR (Corporate Social Responsibility).

Favour the creation of more virtuous offers

Strategir accompanies its clients in the development of more virtuous offers for their consumers, by using its marketing expertise and its knowledge of sustainable development.

Act with total transparency and trust

Strategir relies on the values of solidarity and mutual assistance so as to promote a relationship of trust, transparency and respect with its stakeholders.

Encourage skills development

Strategir provides its collaborators with a professional environment that favours fulfilment, by uniting empowerment, skills development and a convivial workplace.

Answer to social and environmental issues

Strategir adopts actions of solidarity, as well as sound resource management.