Making virtual a reality

Virtual Reality is hailed as finally on the verge of its big breakthrough in shopper driven research.
Explore, through a case study we built with the Samsung experience store in Paris, whether 360° virtual immersion can be a robust alternative to surveys conducted in physical stores.

Join us to find out if:

• 360° virtual immersion replicates realistic behaviour
• consumers feel and perceive their virtual visit the same way as a real shopping trip
• 360° simulated in-store environment has earned a place in your shopper research toolkit today