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Wake up and smell the laundry

Why virtual immersion positively impacts consumer engagement and product evaluation

Through our latest Marketing Trophy case study, won with Firmenich, you will find out:
How virtual immersion can:

  • Transport consumers to the moment of removing fresh washed laundry from the machine
  • Engage them in their task and sharpen their senses
  • Involve them in the fragrances and increase the quality of the data

The golden rule to ensure success in your product evaluation