Wake up and smell the laundry
Why virtual immersion positively impacts consumer engagement and product evaluation
Through our latest Marketing Trophy case study, won with Firmenich, you will find out:
How virtual immersion can:
- Transport consumers to the moment of removing fresh washed laundry from the machine
- Engage them in their task and sharpen their senses
- Involve them in the fragrances and increase the quality of the data
The golden rule to ensure success in your product evaluation