Silver Trophy with Firmenich – Bring life into your product evaluation with 360 virtual reality context
Firmenich develop personal & home care fragrances for manufacturers with the objective to design successful fragrances.
Strategir, one of the key players for testing fragrances, believe Virtual Reality could immerse consumers in a context connecting them to the product category and help them to evaluate better the fragrances.
Strategir & Firmenich developed different VR contexts and research protocols for evaluating fragrances.
Our experience highlights the importance of choosing the right context and protocol, and how engaged consumers, being immersed, connected and focus, lead to more operational results.
Innovation Trophy SYNTHEC OFFREMEDIA Awarded by a jury of professionals: Laure Debos (Publicis Media), Sabine De Wolf (=Sephora), Jean-Claude Dubost (Carrefour), Denis Guiot (Paris Dauphine university), Henri-Jacques Letellier (Procter and Gamble), Emmanuel Malard (Samsung Electronics France), Valérie Sacriste (Paris Descartes university) and Sandrine Seksik (MC DONALD France), led by Eric de Rugy.
Contact us to know more:
Isabelle Goisbault, Chief Innovation Officer
Packaging to win hearts and minds among newly socially conscious consumers
At a time when ever more of us are concerned about the issues of plastic polluting our oceans, food waste, animal welfare, food safety and health, packaging must embrace these new challenges, as well fulfil its traditional roles, to convince shoppers that your product is the one for them.
Shoppers and consumers respond to brands that tell an authentic, meaningful and consistent story. How can you make sure your pack communicates the right messages to capture the hearts and minds of consumers, and lead them further towards making sustainable choices while maintaining your core brand attributes?
We are often asked about guidelines for success in packaging development. So we have drawn on the learning from the many product mixes and pack innovations we test and evaluate each year across a wide range of product categories, and added some new inspirations we saw when we recently attended SIAL PARIS 2018, the world’s largest food innovation exhibition.
We will bring you 8 key challenges that packaging must address and a toolkit of best practices to master them and win in your packaging development.
Click to register free for our 30min webinar
4th December | 11am CET (Berlin) | Presented in German by: Line Kerrad | Register here
4th December | 11am GMT (London) | Presented in English by: Jackie Tarran | Register here
6th December | 11am CET (Paris) | Presented in French by: Delphine Parois | Register here
Carine Tami joins Strategir-WSA!
Emmanuel Delsuc, Chief Executive Officer of the Strategir group, announced that Carine Tami will join Strategir-WSA as Managing Director on October 1st, 2018.
Carine Tami has around 20 years experience in qualitative market research in France and Asia gained at Research International, Kantar TNS and, most recently, CSA Research.
“As the market research industry evolves further towards hybrid approaches that combine data and research, my mission is to develop innovative multi-method approaches which deliver insight with the necessary agility and to infuse our modalities; Qual, Quant and Creative, across the Strategir group.” commented Carine Tami.
Unlock the secret meaning of consumer feedback
Join our workshop (free participation) presented by Emmanuel PHILIPPE, Strategir WSA
October 18, 2018 – From 9.00am to 11.00am
Location: Strategir WSA – 5 rue Jules Vallès – 75011 PARIS, France
Here, finally, is a solution to a semantic analysis which really strengthens your consumer knowledge from research verbatims, customer reviews, social media, etc.
Carglass and Danone will share their experience of using it.
Strategir WSA and its partner Human Knowledge have developed this exclusive solution. This combines automated analysis of consumer feedback collected from multiple sources with qualitative analysis
This unique solution, available in French and English, goes much further than basic counts. It exhaustively analyses what your consumers have said on multiple dimensions (categories, semantic fields, user segmentation..) and gives you a fully contextualized and detailed understanding of your consumers
Hear from Carglass and Danone
Sarah Sakaly and Jessica Venturini from Carglass, and Michel Rogeaux from Danone will share the valuable insights they uncovered with Strategir WSA from thousands of customer comments: the principles, approach, key take-outs and follow-up actions
Berlin – 23-26 September, 2018
The data, research and insights profession has seen more change and evolution in the last five years than ever before.
A great opportunity to meet, share ideas and vision for the next years all together !
Come and see us at booth #42 !
Contact us to meet
- Dorte Torpe Hansen – Chief Commercial Officer
- Pascal Drillaud – Business Development Director, France
- Line Kerrad – Managing Director, Germany
> Information and registration here
Delving deeper into consumer shopping behaviour
Gain top tips for winning at point of sale for FMCG brands.
Shoppers buy more when it is easier to shop because we shop without knowing how we shop.
Shelf, POS material and pack help your brand to attract and convince the shopper.
- Drive visibility and appeal of the category
- Ensure performance in 3 key areas: Engage – Browse – Buy
- Explore examples from different types of shopper journeys for POS growth
- Learn from case studies across categories
Click below to register free for our 30min webinar.
The Future of AI & Automation
This webinar event, organised by NewMR, looks at how organisations are putting AI & Automation to work in market research & insights.
“L’OR line extends with confidence coming from AI driven sales volume forecasts”
AI based modelling increases confidence in sales volume forecasts built on research samples of a couple of hundred consumers.
This case study shows how the Market Shaker AI volumetric model unlocked the potential of a new innovation for L’OR coffee by:
- Integrating the right context for purchase through a realistic shopping situation;
- Recreating the multitude of individual behaviours with powerful AI, multiplying the power to predict each one’s behaviour up to 10,000 times;
- Considering each buyer as unique throughout the entire modelling process.
Thanks to AI’s enhanced understanding of consumers’ behaviour, JDE had the confidence of thousands upon thousands of virtual consumers’ behind the launch of their innovation.
Paris Retail Week – 2018
From 10 to 12 September 2018, Strategir will attend the 4th edition of PARIS RETAIL WEEK.
This important exhibition is open to all retail and e-commerce professionals.
This is a great opportunity for Strategir to communicate about its know-how in shopper & retail market research, and more specifically about our latest achievements in VR and implicit shopper data collection.
Come and see us at booth T099 to see how your brand could be even closer to shopper truth!
Information and registration here : www.parisretailweek.com
How to really give a voice to consumers in a product test?
Join us at the Eurosense, 8th European Conference on Sensory and Consumer Research
2-5 September, 2018 | Verona, Italy to know more !
Strategir and Agrocampus Ouest will present their common methodology development, an innovation breakthrough in product testing.
A new approach to hear the voice of the consumer and let him/her tell us with his/her own words if a product is “just right” / “too” or “not enough”: it’s “free JAR profiling” , a smart way to identify key product optimizations.
An advanced semantic analysis will show how spontaneous words obtained from free JAR profiling can be transformed into a new “sentiment score” : an implicit measurement for product assessment.
Case study based on materials for car seats.
Come to our presentation with AgroCampus Ouest:
September 3rd / 10:35 am – Analysing FreeJAR Data with Opinion Mining Strategies
For further information, contact Mathilde PHILIPPE – Product & sensory evaluation research director
How a VR 360° immersion in sniff test connect the consumer to the category for a better fragrance selection?
Join us at the Eurosense, 8th European Conference on Sensory and Consumer Research
2-5 September, 2018 | Verona, Italy to know more !
Strategir and Firmenich will present a poster : “Evoking/simulating context with 360° immersion is a good alternative to laboratory testing for personal and home care products”.
Contextual factors are key when experiencing personal and home care products, as they interact with the fragranced product and person-related factors in determining use, enjoyment, and emotional responses. This objective of study is to investigate whether evoking/simulating context with 360° immersion in central location tests could best help in the selection of preferred fragrances than central location tests performed without immersion.
A higher level of engagement with the 360° immersion resulted in a more precise description of the fragrances, more discrimination, and more consistency of the results. Respondents were more connected to the product category and choose more descriptive terms (fruity, light, etc.) and fewer generic terms (clean, fresh), which helped in more actionable results for improving fragrances. Finally, the 360° immersion also showed less of a halo effect regarding product benefits.
For further information, contact Isabelle Goisbault – R&D director
11-22 juin, participez à notre shopper week !
Un principe simple : une heure dans vos locaux pour partager notre expertise et les dernières innovations dans les études shopper, pour aller plus loin dans la compréhension de la vérité shopper.
Digital, réalité virtuelle, intelligence artificielle, statistiques avancées… les nouvelles technologies nous permettent de vous proposer des solutions d’études qui mettent le shopper au centre des méthodologies pour être plus agiles et plus proches de la réalité du shopper.
Une stratégie merchandising gagnante passe par des étapes clés :
- En amont : comprendre le process d’achat du shopper, alors même que ses critères de choix sont souvent peu rationnels et conscientisés.
- En aval : mesurer les performances d’un nouveau concept magasin, d’une nouvelle implantation ou d’outils merchandising pour choisir et convaincre les distributeurs.
Nous aborderons entre autres quelques solutions testées et approuvées pour vous accompagner à chacune de ces étapes :
- Le Shopper Choice Modelling permet d’identifier le véritable arbre de décision du shopper sur la base des produits librement choisis en rayon et sans induire de critères de choix. Une analyse des substitutions met à jour les clés d’entrée et leur importance respective, pour vous éclairer dans la connaissance de vos shoppers et vous guider dans les clés d’organisation du rayon.
- Le test VR 360 immersion : Strategir reconstitue un environnement marchand VR 360° totalement immersif et proche du réel, où le shopper peut naviguer à sa guise et reproduire un comportement naturel. Cette solution permet de tester votre stratégie merchandising de manière souple et confidentielle. Elle offre également un contrôle des paramètres qu’un test en magasin physique ne permet pas.
> Information et inscription : n’hésitez pas à contacter Cécile VELASCO
Best Wishes 2018
We wish you a very happy Christmas and successful New Year
Comment assurer le succès d’une démarche Clean Label auprès de vos consommateurs ?
Participation gratuite à notre webinar de 30 minutes, présenté en français
Mardi 30 janvier 2018 à 11h CET (Paris)
Intervenantes: Ariane van BEEK & Eve ALLIER
> S’inscrire ici
La démarche Clean Label, hier l’apanage des petits industriels, est aujourd’hui investie par les grandes marques de l’agroalimentaire et de l’hygiène beauté.
Strategir a compilé pour vous les dernières tendances en termes de Clean Label et partage avec vous les enseignements consommateurs :
- Quel impact d’une mise en avant d’une démarche Clean Label en front pack ?
- Quelle formulation pour convaincre le consommateur ?
- Quels pièges éviter ?
- Une augmentation du prix de vente est-elle possible ?
How to engage each generation with brands through an adapted digital approach
A case study with Mouton Cadet, an international brand born in 1930 and now the leading brand for Bordeaux wines.
The Bordeaux-based brand turned to Strategir for insight that helped it identify the needs of its core buyers while securing its future by attracting younger generations. We will share how a full digital approach enables all generations to share their perceptions and how to adapt to them. We will present:
- The benefit of a participative platform like Multivote built on social media to better connect with consumers and encourage interaction
- The intimately grounded reality of a bespoke mobile app like ConnectLife, revealing genuine consumer vision and usage of the brand
Caroline Bastide joins Strategir
Caroline Bastide joined Strategir at the beginning of September 2017 as Digital & Services Director, following nearly 20 years’ experience in research at IPSOS, GFK, Harris Interactive and more recently MetrixLab.
“I’ve joined the Strategir team with a double objective: to strengthen existing digital approaches and also to consolidate Strategir’s offer in the Services sector,” explains Caroline. Emmanuel Delsuc, Managing Director, adds, “Strategir started its digital movement a few years ago, building on its fundamental expertise and DNA in market research. Customers expect us to develop hybrid approaches that are adapted to new strategic challenges, deadlines and budgets based on technological developments. Caroline, through her experience and expertise and great motivation will accelerate this dynamic. In addition, Caroline will be based at Strategir WSA in Paris, Strategir’s Qualitative and Creative Consumer Research Institute, in order to facilitate combining the Group’s qualitative and quantitative talents. This will be a real asset for the Services sector.”
“Strategir supports marketing innovation and brings high value-added expertise to its customers, with hands-on, personalized support and proven solutions. I am delighted to contribute to Strategir’s ambitions to better respond to future challenges through digital technologies and services,” concludes Caroline.
How artificial intelligence multiplies confidence in sales volume forecasts
Based on a case study where expected volumes were within 5% of post launch sales, this webinar will show how AI based forecasting can increase your confidence in sales volume forecasts built on research samples of a couple of hundred consumers.
To achieve this, the Market Shaker® AI volumetric model:
- Simulates the diversity of consumer behaviours by multiplying the power to predict each one’s behaviour up to 10,000 times
- Captures the true richness of real world behaviours to predict the role of your innovation in each individual consumers’ purchase repertoire
Thanks to AI’s enhanced understanding of consumers’ behaviour, you get the confidence of thousands upon thousands of virtual consumers’ response to your innovation.
Comment décrypter grâce au digital les perceptions trans-générationnelles à l’égard d’une marque premium ?
Cas concret avec Mouton Cadet, une marque internationale née en 1930 devenue la première marque des vins de Bordeaux.
Participez gratuitement à notre atelier :
Mardi 26 septembre 2017
de 9h à 11h à Paris
Nos experts études & digitaux expliqueront comment une approche digitale et globale permet de recueillir des insights consommateurs pour qu’une marque premium captive les générations d’aujourd’hui et de demain !
- L’apport du vécu et des petits moments de vérité au quotidien via une application mobile pour éclairer les insights consommateurs
- L’enrichissement de ces insights au travers d’une plateforme participative et les réseaux sociaux
Artificial Intelligence and Market Research
Please join us at the NewMR virtual conference about Artificial Intelligence and Market Research.
Strategir will explain how to apply AI to strengthen sales volume forecasts.
We are presenting in Session 1:
Friday 22 September
10am London time / 11am Paris time
Inside our Market Shaker® model, AI truly covers the diversity of individual behaviour and the influences on it. It mushrooms a typical research sample of people into a vast virtual panel, each one reacting to the innovation and its marketing in their own way, so you can have greater confidence in the sales forecast.
And the winner is… Strategir’s VR development wins top prize
Innovative use of VR for product tests wins 1st prize at the French Marketing Awards 2017!
Strategir was recently awarded the 1st prize in the Research category of the renowned French Marketing Awards (Trophées Marketing 2017) for a joint study with Firmenich. The pioneering research approach gave Firmenich higher predictability for sniff tests by using VR. Virtual Reality was used to set the context for product tests which simulated the real consumption experience of a product. As context strongly influences our feelings and behaviour, the use of VR leads to more discriminating results. [Info] This year, there were ten nominees for the Research Award. Isabelle Goisbault, Head of R&D, Strategir said ‘We are very proud to have won the 1st prize despite the strong competition’. The 2nd prize went to Sociovision with NRJ and the 3rd prize to Ipsos with France Television.
With this award, something unique happened which has never happened before: Strategir won the 1st prize two years in a row! In 2016, Strategir won the same prize for a joint project with Samsung redesigning their Samsung Experience Store in Paris: [Info]
The added value of VR for your market research is significant. The immersion truly transports participants into a realistic context. We would be happy to show you more about our case studies for VR in shopper experience, laundry detergent fragrance and beer tasting. Get in touch to use our award-winning expertise as an input generator for new ideas for your market research.
Virtual immersion Golden winner at Marketing Trophy for product testing
A great product delivers a great experience but context strongly influences our feelings and behaviour. Product testing works best in settings that are closest to shopper or consumer life.
You may have seen our 2016 last year Golden award winning work with Samsung which showed the insights to be gained through realistic, active and immersive shopper experiences [if not, check it out here]. Sharing the same aim in product testing, Strategir and Firmenich have moved onto investigating whether VR settings positively impact consumer behaviour and improve data in sensory evaluation.