2019 Finalist for the Best Groundbreaking Research Project!
LEVERAGE VIRTUAL REALITY IN SNIFF TEST TO IMPROVE FRAGRANCE DEVELOPMENT
Firmenich & Strategir teams are proud to be a finalist for the Quirk’s 2019 Marketing Research and Insight Excellence Awards
AWARD CEREMONY GALA: Monday, November 18, 2019 – 6:00 pm – 10:30 pm Est
The Edison Ballroom 240 West 47th Street New York, NY 10036 – United States
JEROME JALLAT Vice President, Vice president global perfumery consumer insights
& MARIE-CLARTE VIGON Director, Global Perfumery Consumer Insight
“Many people at Firmenich were involved in this long-term project. We conducted about 20 tests across different categories with Strategir, who upgraded both the technology and the method.
The impact on the respondents was a huge success, as the large majority showed strong enthusiasm towards the technology, making the interview a real consumer experience! The impact on the results was also impressive, showing that the technology helped the consumers to sharpen their senses and to better discriminate the fragrances.
We learned a lot during this process and we strongly believe in the benefit of VR applied to product testing. We now have proof that consumer tests conducted with 360° VR immersion are reliable and we know which methods and environment to recommend to fulfill the research needs.”