Are you brave enough to measure sustainability perceptions of consumers?
Join our webinar – Thursday 11 March at 11am CET / 10am GMT – (30 min.)
Presented in English by:
– Delphine Parois, Development Director and Head of Sustainability, Strategir
– Dorte Torpe Hansen, Chief International Development Officer, Strategir
Consumers expect honesty and transparency from brands in terms of environmental issues, human health and ethics.
- Do you convey the right messages without being accused of #greenwashing?
- How do you measure how consumers feel about your sustainability?
At Strategir we want to help brands embrace positive marketing. The starting point is to measure the sustainability perceptions of your offer. We take both conscious and subconscious perceptions into account. The goal is to get ‘under the skin’ to the consumer truth and measure the impact on purchase.
With case studies, we will demonstrate how we can help you define the right strategy for your brands.