Boost flexible innovation with Lab communities
Join our webinar – Thursday 6 May, 2021 – 11h CEST / 10h BST – (30 min.)
Presented in English by:
– Caroline Bastide, Head of Digital. Services, Health & Technology Development Director – Strategir
– Dorte Torpe Hansen, Chief International Development Officer – Strategir
Innovation needs flexibility because the world is uncertain.
Whatever you want to innovate, you need your customers to be at the heart of your decisions and to be able to adapt and change based on the most current context. You want the consumer insights to fit your agile way of working.
Online communities can be part of the solution. They connect you closely to the consumers, their lives and their experiences.
However, it is not always easy to find the right community format. Most of the time, the platform is not the most important, but the research strategy we are able to build!
To succeed in innovation from early-stage exploration to test before launch, you need to be confident that you can change direction in the middle of your process, or put part of your process on-hold without impact.
Join the webinar to learn how we helped a client with their innovation process in 2020 – a year with many challenges and changes of direction.
We will outline the benefits of a truly flexible way to address your marketing challenges with our innovation partnership.