Do consumers really want sustainability?
We are speaking at Quirk’s London / 13-14 October 2021. Visit us at Kiosk K
Get 20% off. Simply enter discount code SAVE20 during registration.
Join our presentation: 14 Oct. 2021 at 12.30pm
Consumers expect their groceries to be ethical and sustainable. They push brands to respond. Yet, at the same time, consumers struggle to figure out which products are sustainable and often don’t put their money where their mouth is.
- How can we help consumers make better choices?
- How can you ensure consumers notice your sustainability improvements?
- How can we understand what consumers say and what they truly think?
Packaging plays a critical role in communicating sustainability. At the same time, a pack should be noticed and bring meaning to the brand.
With three short case studies, we will demonstrate how different companies have approached this challenge.