From textual analysis to sentiment analysis
In product development process, there is a need nowadays to get as close as possible to consumer behaviours and activate a consumer-centric approach.
In this context, a new strategy was developed two years ago: the “Free JAR Profiling”.
Sentiment analysis strategy allows to analyse the resulting data, and to obtain an user-friendly representation, which highlights product improvement keys in order to align the R&D process: the “Sentiment Mapping”.
Join us at Pangborn / Edinburgh
Monday, July 29, 2019 – 4.10pm > Poster Session 1