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From textual analysis to sentiment analysis

In product development process, there is a need nowadays to get as close as possible to consumer behaviours and activate a consumer-centric approach.
In this context, a new strategy was developed two years ago: the “Free JAR Profiling”.
Sentiment analysis strategy allows to analyse the resulting data, and to obtain an user-friendly representation, which highlights product improvement keys in order to align the R&D process: the “Sentiment Mapping”.

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