Strategir > News > Hacking the purchase decision – Influencing consumer behaviour with neuroscience insights

Hacking the purchase decision – Influencing consumer behaviour with neuroscience insights

  • Collecting information directly from deep brain regions (without being tainted with conscious reasoning)
  • Conveying commercial messages directly towards these deep brain regions
  • Implicit non-declarative data collection with digital technology
  • Automating campaign and packaging pre and post testing modules with data processing, statistical modelling and data visualization

Join our conference with Beyond Reason at MRMW Europe / June 18, 2:10pm / Amsterdam
> Register here

Presented by:
Olivier Tjon, Beyond Reason
Nathan Axford, Beyond Reason
Isabelle Goisbault, Strategir

Scroll down for more