Strategir > News > How to really give a voice to consumers in a product test?

How to really give a voice to consumers in a product test?

Join us at the Eurosense, 8th European Conference on Sensory and Consumer Research
2-5 September, 2018 | Verona, Italy to know more !

Strategir and Agrocampus Ouest will present their common methodology development, an innovation breakthrough in product testing.

A new approach to hear the voice of the consumer and let him/her tell us with his/her own words if a product is “just right” / “too” or “not enough”: it’s “free JAR profiling” , a smart way to identify key product optimizations.

An advanced semantic analysis will show how spontaneous words obtained from free JAR profiling can be transformed into a new “sentiment score” : an implicit measurement for product assessment.
Case study based on materials for car seats.

Come to our presentation with AgroCampus Ouest:
September 3rd / 10:35 am – Analysing FreeJAR Data with Opinion Mining Strategies

For further information, contact Mathilde PHILIPPEProduct & sensory evaluation research director