Insights Hunter: How Ethnography helps in finding strong & authentic insights
Friday, November 22nd, 9-11:30 AM – 5 Rue Jules Vallès, 75011 PARIS
In our age of full digitalization, the need for marketing teams to (re)engage with their consumers and their living environment is more relevant than ever.
In order to innovate accurately and effectively, it is crucial to understand the tensions that the consumer encounters in real life.
We propose an immersive and interactive workshop to experiment together the relevance of marketing ethnography and learn how to raise strong and authentic insights.
Concrete case studies as well as guidelines for successful marketing ethnographies will complete this workshop.
Workshop animated by Dominique Suire