News > L’Or line extends with confidence coming from AI driven sales volume forecasts

L’Or line extends with confidence coming from AI driven sales volume forecasts

AI based sales volume forecasting can increase your confidence in sales volume forecasts built on research samples of a couple of hundred consumers.

See in this case study how the Market Shaker AI volumetric model unlocked the potential of a new innovation for L’Or coffee by:

  • Integrating the right context for purchase through a realistic shopping situation
  • Considering each buyer as unique throughout the entire modelling process
  • Recreating the multitude of individual behaviours with powerful AI, multiplying the power to predict each one’s behaviour up to 10,000 times

Thanks to AI’s enhanced understanding of consumers’ behaviour, JDE had the confidence of thousands upon thousands of virtual consumers’ behind the launch of their innovation.

Click here to register free for our 30min webinar
5th July, 2018
10am BST (London) / 11am CEST (Paris)
Speaker: Jackie Tarran

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