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Making virtual a reality

Using 360° virtual immersion for shopper-oriented in store optimisation

Virtual Reality is hailed as finally on the verge of its big breakthrough in shopper driven research.

Explore, through a case study we built with the Samsung experience store in Paris, whether 360° virtual immersion can be a robust alternative to surveys conducted in physical stores.

Join us to find out if:

  • 360° virtual immersion replicates realistic behaviour
  • consumers feel and perceive their virtual visit the same way as a real shopping trip
  • 360° simulated in-store environment has earned a place in your shopper research toolkit today

Click here to see the webinar.

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