News > New organisation for Strategir!

New organisation for Strategir!

Strategir has deeply reviewed its organisation to answer to the constantly evolving demands in the research market in both France and aboard.
After merging with its Parisian subsidiary Strategir WSA (late July 2020), Strategir is now made up of three main poles:

  • the Business Development Pole – in charge of commercial development, offering strategy and external communication.
    Carine Tami, previously the Director General of Strategir WSA, has become the Vice-President in charge of this Pole.
  • the Client Pole, that covers all the production funnel from research briefs up to the delivery of marketing results, taking in “data management”.
    Hélène Deflandre, who has spent most of her career with Nielsen in data management, customer relations and organisational transformation jobs, joined Strategir in early January to take over the Client Pole.
  • and an Innovation Pole adopting a pro-active approach to consumer data, developing image and virtual technologies and managing partnership strategy.
    This Pole will be co-directed by Isabelle Goisbault and Mathilde Philippe.

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