Our expert’s tips to decode hyper-connected consumers’ expectations
In our increasingly digital society, Market Research must stay connected to people. Strategir developed a mobile app for Mouton Cadet which enabled the brand to be present at the moment of the wine’s consumption, into the consumer’s reality.
Participants were invited to take a picture of the wine purchased on the set table, then record themselves gathering their friends’ opinions while tasting the wine. Thus they became a reporter for their whole tribe
Discover a great way to capture context, reach “tribes” for very specific targets and observe behaviour during consumption.