Strategir > News > Silver Trophy with Firmenich – Bring life into your product evaluation with 360 virtual reality context

Silver Trophy with Firmenich – Bring life into your product evaluation with 360 virtual reality context

Firmenich develop personal & home care fragrances for manufacturers with the objective to design successful fragrances.

Strategir, one of the key players for testing fragrances, believe Virtual Reality could immerse consumers in a context connecting them to the product category and help them to evaluate better the fragrances.

Strategir & Firmenich developed different VR contexts and research protocols for evaluating fragrances.

Our experience highlights the importance of choosing the right context and protocol, and how engaged consumers, being immersed, connected and focus, lead to more operational results.

Innovation Trophy SYNTHEC OFFREMEDIA Awarded by a jury of professionals: Laure Debos (Publicis Media), Sabine De Wolf (=Sephora), Jean-Claude Dubost (Carrefour), Denis Guiot (Paris Dauphine university), Henri-Jacques Letellier (Procter and Gamble), Emmanuel Malard (Samsung Electronics France), Valérie Sacriste (Paris Descartes university) and Sandrine Seksik (MC DONALD France), led by Eric de Rugy.

Contact us to know more:
Isabelle Goisbault, Chief Innovation Officer