Strategir & Point.P VR innovation rewarded with Gold at Adetem for both Marketing Excellence Prize & CX!
In order to pre-test the new Point.P Showroom, Strategir has proposed to develop the Showroom in Virtual Reality 360°. The innovative approach allowed Point.P to evaluate deeply and very concretely their new showroom concept, thanks to a complete Virtual Immersion solution and interviews of customers and professionals in workshops. Strategir recreated the 360° environment of the showroom and allowed the participants to navigate from room to room but also to discover services like testing the materials directly on a photo they took from their house. All feedback and suggestion allowed Point.P to optimize the showroom before construction. 4 similar showrooms now exist in physical and are a success, 4 other ones are also under construction.
This great golden prize and this golden trophee in customer experience with Adetem complete recently won awards for Marketing Trophees (Gold) and CX Awards (Bronze). For Strategir, these rewards confirm the added value of VR in market Research and Strategir’s ability to upscale VR for marketing decisions.
Do not hesitate to contact us if you want to test a new showroom, shop, store, agency, private or public place! firstname.lastname@example.org