News > Strategir WisdomAsia is changing to Strategir BlueGate

Strategir WisdomAsia is changing to Strategir BlueGate

Strategir and WisdomAsia will stop their partnership from the 31st of March. William Lu, former Co-Managing Director of WisdomAsia, has decided to start a new venture. The new company is named BlueGate Research & Consulting.  William Lu, CEO of BlueGate, will setup a new joint venture with Strategir: Strategir BlueGate, effective 1st of April.

William says “I’m very excited to keep on working with Strategir after 10 years of cooperation. This new joint venture will give us a greater opportunity to go further in understanding the consumer truth thanks to high quality data collection, deep understanding of local dynamics, along with the expertise provided by Strategir.  Here at Strategir BlueGate, we truly believe in combining science and arts, in achieving truly relevant and dynamic understanding of the demand of Chinese consumers and the fast changing market environment.  We also aim to add further dimensions to our total offer, integrating big data and online technology into survey data, in order to address the dynamics of the new retail era in this online age”.

Emmanuel Delsuc, Strategir CEO, adds “We are very happy to continue working with William’s team as it has been a real success over the past decade.  BlueGate offers new opportunities and will continue to provide the best services to our clients. William and his team have the local knowledge and expertise to add value and understanding of the Chinese culture and consumer to the benefit of our clients”.

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