Unlock Pack Power with 360VR and implicit purchase motivations

Find out how to overcome the challenges faced by pack designs

Launching any new pack design carries significant risks and in-shelf performance is often the biggest single risk. As shoppers, we have little or no conscious control over what grabs our attention, what we remember, prefer, buy or buy again. So how can a brand be sure that its pack is impactful, motivating and aligned with brand values?

Context: is key to better understand consumer behaviour. We have incorporated our multi-award winning, agile 360VR into our flagship pack testing solution, Packagir®
Unlock purchase motivation: The Beyond Reason Implicit Motivation model (BRIM), hacks the purchase decision by unlocking the unconscious motivations that drive purchase decisions in mere milliseconds

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Presented in English by:
Jackie Tarran / Strategir, Managing Director
Nathan Axford / Beyond Reason, Co-founder

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