Innovation research > Volume Forecasting

Volume Forecasting

The key to success in innovation is relevance – ensuring that brands and products connect with consumers – and context is critical to understanding what appeals and why. Delivering relevance means that when consumers discover your new brand, and find that it reliably meet their needs, they bring it into their lives again and again.

Using tools like MarketShaker®, our innovation research ensures that you explore the rational and emotional drivers of consumer behaviour, putting innovation concepts in context alongside competitors to evaluate on-shelf responses and deriving relevance and other attributes.  Volumetric forecasting projects behaviour into the future and adds the effects of marketing activity on each individual to create a virtual consumer panel complete with sales potential.

Case study: CaseStudy_Predict_Nov 2017

Introduction Market Shaker
Webinar: How Artificial Intelligence multiplies confidence in sales volume forecasts
Webinar: More realistic volume forecast by considering each buyer as unique
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