Packaging research can identify the design features that connect with consumers
so you can improve the shelf and sales performance of your brand.
For packaging research, behavioural science provides a better understanding
of the complex eye/brain interaction in how a person ‘sees’ an object.
From our experience in packaging tests, we’ve learned that
successful ones have a strong appeal in both the shopper and consumer life. Strategir®’s research approach enables you to get to the consumer truth on what factors influence perception to effectively measure and improve pack performance.