Product testing > Product testing

Product testing

Product testing gets to the consumer truth that helps differentiate your brand and ensure better product performance and appeal.

Great products are great experiences. The taste, smell, appearance and feelings on the skin or in the mouth of a product influence what we choose often as soon as when we’re facing the shelf, as well as when consuming or using a product.

Product testing ensures you understand what consumers feel about your product and experience your brand, whether you’re in market prospection, product development or quality improvement. Through product testing, sniff test or sensory research, Strategir® unlocks the truth of the consumer that can make your product experience unforgettable.

> Click here to see how virtual immersion positively impacts consumer engagement and product evaluation

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