Shopper research > Decision Tree

Decision Tree

Shopper insight begins with consumer needs (conscious or subconscious) before a shopping mission as well as the decision tree that influences purchase in-store. Our research explores the wide variety of channels that consumers use to find product information, prices and where/how to buy.

Through multi-platform research across the shopping experience, Strategir® aims to unlock consumer truth so you understand how shoppers interact with your product and successfully encourage them to reach out and buy.