Shopper research > Decision Tree

Decision Tree

Shopper insight begins with consumer needs (conscious or subconscious) before a shopping mission as well as the decision tree that influences purchase in-store. Our research explores the wide variety of channels that consumers use to find product information, prices and where/how to buy.

Through multi-platform research across the shopping experience, Strategir^® aims to unlock consumer truth so you understand how shoppers interact with your product and successfully encourage them to reach out and buy.

To understand what really happens at moment of truth, we developed the Shopper Choice Modelling, an implicit decision tree that avoids the bias of declarative and uncovers unconscious choice criteria trough a choice-based statistical model.