Point of sale
Using a range of tools – from shelf-tests, Point of Sale research, to shop-alongs or virtual visits – we seek how, where, when, and how often to influence shoppers to ensure they select your product at the point of sale:
- improving shopability through impactful and shopper centric merchandising, online or offline
- optimising shelf-placement and in-store presence
- adapting retail concepts to increase category sales
- connecting channels: web to store, store to web…
We are experts in layout tests, offering research solutions even when using real shelf is not an option and providing reliable results based on business KPIs.