Shopper research > Point of sale

Point of sale

Using a range of tools – from shelf-tests, Point of Sale research, to shop-alongs or virtual visits – we seek how, where, when, and how often to influence shoppers to ensure they select your product at the point of sale:

  • improving shopability through impactful merchandising
  • optimising shelf-placement and in-store presence
  • adapting retail concepts to increase category sales
  • connecting channels: web to store, store to web…

Click here to see our webinar Gain top tips for winning at point of sale – Delving deeper into consumer shopping behaviour