Shopper research helps you maximise every opportunity to influence consumer behaviour throughout the path to purchase.
Shopper research explores the different touch points along the shopper journey that build loyalty to a brand or product. New digital habits, social trends and the blurring between online and in-store shopping are increasing the challenge of connecting with consumers.
Each member of Strategir®’s shopper team is experienced in observing, listening, interviewing in a cross-disciplinary way, analysing multiple sources of data to unlock consumer truth that would otherwise not be found. Our combination of expertise provides a fuller understanding of your business challenges, enabling us to identify unique, actionable opportunities.
Introduction to shopper research