Welcome to Strategir®

We unlock consumer truth to drive sustainable growth throughout the path to purchase

Strategir has been at the forefront of market research since 1986. Passionately curious about people and behaviour, we deliver more than quality data ; we make it meaningful and identify viable opportunities for our clients.
More about us

Our Difference

Our goal is to turn consumer truth into brand growth.

Unlocking consumer truth throughout the path to purchase is the most powerful way. We need to see the bigger picture to understand the whole consumer decision-making process.

At Strategir we do market research because we’re passionate about exploring the reasons why people behave the way they do across different cultures and markets. Strategir can help you look at each step of the brand journey, from innovation and product performance to point of sale, shopper insights and forecasting the market potential.

Using curiosity and expertise we understand your business environment. Proactive and pragmatic, we work hand-in-hand with all our clients to unlock the consumer truth and identify opportunities for growth.



Réalité virtuelle, réalité augmentée : comment anticiper ces évolutions ?

JOURNEE NATIONALE DES ETUDES – 25 janv. 2018 11h15 – 12h30, présenté par Isabelle Goisbault, DGA en charge de l’innovation à Strategir. L’adaptation des nouvelles technologies […]

READ MORE 8 January 2018

Best Wishes 2018

We wish you a very happy Christmas and successful New Year

READ MORE 18 December 2017

Are you confident in volume forecasting tools to properly predict the market?

You need reliable sales volume forecasts to launch your innovation. Usually you rely on a quant survey of about 200 consumers to predict its market […]

READ MORE 29 November 2017

Comment assurer le succès d’une démarche Clean Label auprès de vos consommateurs ?

Participation gratuite à notre webinar de 30 minutes, présenté en français Mardi 30 janvier 2018 à 11h CET (Paris) Intervenantes: Ariane van BEEK & Eve […]

READ MORE 28 November 2017

How to engage each generation with brands through an adapted digital approach

A case study with Mouton Cadet, an international brand born in 1930 and now the leading brand for Bordeaux wines. The Bordeaux-based brand turned to […]

READ MORE 25 October 2017

Caroline Bastide joins Strategir

Caroline Bastide joined Strategir at the beginning of September 2017 as Digital & Services Director, following nearly 20 years’ experience in research at IPSOS, GFK, […]

READ MORE 18 September 2017

How artificial intelligence multiplies confidence in sales volume forecasts

Based on a case study where expected volumes were within 5% of post launch sales, this webinar will show how AI based forecasting can increase […]

READ MORE 4 September 2017

Comment décrypter grâce au digital les perceptions trans-générationnelles à l’égard d’une marque premium ?

Cas concret avec Mouton Cadet, une marque internationale née en 1930 devenue la première marque des vins de Bordeaux. Participez gratuitement à notre atelier : Mardi […]

READ MORE 31 August 2017

And the winner is… Strategir’s VR development wins top prize

Innovative use of VR for product tests wins 1st prize at the French Marketing Awards 2017! Strategir was recently awarded the 1st prize in the […]

READ MORE 20 July 2017

Virtual immersion Golden winner at Marketing Trophy for product testing

A great product delivers a great experience but context strongly influences our feelings and behaviour. Product testing works best in settings that are closest to […]

READ MORE 28 June 2017


What clients say

The Strategir® Market Shaker® model stands out for me because it has been able to factor in the complexities of our category perfectly through the rigour and emphasis placed on the “at shelf” element of the research. The end result is high level of concept feedback plus a volume forecast built in a robust and realistic way. Very impressive.

Group Marketing Director, Thai Union (John West, Petit Navire, MareBlu)

Virtual technology

Virtual technology makes it easier to connect with consumers and to provide the right context. Shoppers needs to be connected to the shopper situation. Different virtual reality environments can also help project consumers into the experience of using or tasting a product.

Our technology and research experts work together to find a solution that makes the virtual experience so realistic that people feel and behave as though in the real world, in order to unlock a more predictive consumer truth.

Virtual technology is an integral part of our way to unlock consumer truth.


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