Welcome to Strategir®
We unlock consumer truth to drive sustainable growth throughout the path to purchase
Strategir has been at the forefront of market research since 1986. Passionately curious about people and behaviour, we deliver more than quality data ; we make it meaningful and identify viable opportunities for our clients.
More about us
Our goal is to turn consumer truth into brand growth.
Unlocking consumer truth throughout the path to purchase is the most powerful way. We need to see the bigger picture to understand the whole consumer decision-making process.
At Strategir we do market research because we’re passionate about exploring the reasons why people behave the way they do across different cultures and markets. Strategir can help you look at each step of the brand journey, from innovation and product performance to point of sale, shopper insights and forecasting the market potential.
Using curiosity and expertise we understand your business environment. Proactive and pragmatic, we work hand-in-hand with all our clients to unlock the consumer truth and identify opportunities for growth.MORE ABOUT US
Caroline Bastide joins Strategir
Caroline Bastide joined Strategir at the beginning of September 2017 as Digital & Services Director, following nearly 20 years’ experience in research at IPSOS, GFK, […]READ MORE 18 September 2017
Comment décrypter grâce au digital les perceptions trans-générationnelles à l’égard d’une marque premium ?
Cas concret avec Mouton Cadet, une marque internationale née en 1930 devenue la première marque des vins de Bordeaux. Participez gratuitement à notre atelier : Mardi […]READ MORE 31 August 2017
Artificial Intelligence and Market Research
Please join us at the NewMR virtual conference about Artificial Intelligence and Market Research. Strategir will explain how to apply AI to strengthen sales volume […]READ MORE 22 August 2017
And the winner is… Strategir’s VR development wins top prize
Innovative use of VR for product tests wins 1st prize at the French Marketing Awards 2017! Strategir was recently awarded the 1st prize in the […]READ MORE 20 July 2017
Virtual immersion Golden winner at Marketing Trophy for product testing
A great product delivers a great experience but context strongly influences our feelings and behaviour. Product testing works best in settings that are closest to […]READ MORE 28 June 2017
Wake up and smell the… laundry
Why virtual immersion positively impacts consumer engagement and product evaluation. Through our latest golden French Marketing Trophy 2017 award winning virtual reality case study, you […]READ MORE 22 May 2017
Unlock consumer decisions with individual machine learning volume forecasts
Forecasting is a vital tool to guide product development and launch, yet over three quarters of innovations are discontinued by the following year. We believe […]READ MORE 3 April 2017
Strategir WisdomAsia is changing to Strategir BlueGate
Strategir and WisdomAsia will stop their partnership from the 31st of March. William Lu, former Co-Managing Director of WisdomAsia, has decided to start a new venture. […]READ MORE 3 April 2017
Webinar – More realistic volume forecast
Our experts will reveal the power of micro-modeling from consumer purchase behaviour and media exposure till individual volumes. Through a concrete case study, we will […]READ MORE 1 March 2017
Webinar – How to use trends to lead insight generation
Our experts will reveal macro social trends which are key for innovation planning Two concrete case studies will show how trends have helped identify powerful […]READ MORE 3 January 2017
What clients say
The Strategir® Market Shaker® model stands out for me because it has been able to factor in the complexities of our category perfectly through the rigour and emphasis placed on the “at shelf” element of the research. The end result is high level of concept feedback plus a volume forecast built in a robust and realistic way. Very impressive.Group Marketing Director, Thai Union (John West, Petit Navire, MareBlu)
Virtual technology makes it easier to connect with consumers and to provide the right context. Shoppers needs to be connected to the shopper situation. Different virtual reality environments can also help project consumers into the experience of using or tasting a product.
Our technology and research experts work together to find a solution that makes the virtual experience so realistic that people feel and behave as though in the real world, in order to unlock a more predictive consumer truth.
Virtual technology is an integral part of our way to unlock consumer truth.ALL VIRTUAL TECHNOLOGY