Welcome to Strategir®

We unlock consumer truth to drive sustainable growth throughout the path to purchase


Our Difference

Our goal is to turn consumer truth into brand growth.

Unlocking consumer truth throughout the path to purchase is the most powerful way. We need to see the bigger picture to understand the whole consumer decision-making process.

At Strategir we do market research because we’re passionate about exploring the reasons why people behave the way they do across different cultures and markets. Strategir can help you look at each step of the brand journey, from innovation and product performance to point of sale, shopper insights and forecasting the market potential.

Using curiosity and expertise we understand your business environment. Proactive and pragmatic, we work hand-in-hand with all our clients to unlock the consumer truth and identify opportunities for growth.



A new identity thanks to 30 years of consumer truth

A new identity thanks to 30 years of consumer truth Today, clients define their strategies at a global level, but need to understand consumers locally. […]

READ MORE 18 October 2016

Making virtual a reality

Using 360° virtual immersion for shopper-oriented in store optimisation Virtual Reality is hailed as finally on the verge of its big breakthrough in shopper driven […]

READ MORE 12 October 2016

Do you whisper or do you shout?

How to communicate convincingly with your pack See, through a case study and real life examples, how intelligent impact measurement based on System 1 and […]

READ MORE 12 October 2016

Category insights at the speed of shopper

The store environment is the place where products, brands and their different marketing activities compete to grab the attention of shoppers. When the shopper selects […]

READ MORE 12 October 2016

360° immersion: Testing the reality of virtual experiences

Virtual reality (VR) is coming of age. Having initially brought new immersive experiences to gaming it is now being adopted across industry from travel to […]

READ MORE 26 September 2016

How to make in the moment truths really speak

The smartphone offers an incredible tool to gain in-the-moment consumer insights. Its plus: access to real-life situations and authentic reactions that are often a blind […]

READ MORE 26 September 2016


What clients say

The Strategir® Market Shaker® model stands out for me because it has been able to factor in the complexities of our category perfectly through the rigour and emphasis placed on the “at shelf” element of the research. The end result is high level of concept feedback plus a volume forecast built in a robust and realistic way. Very impressive.

Group Marketing Director, Thai Union (John West, Petit Navire, MareBlu)

Virtual technology

Virtual technology makes it easier to connect with consumers and to provide the right context. Shoppers needs to be connected to the shopper situation. Different virtual reality environments can also help project consumers into the experience of using or tasting a product.

Our technology and research experts work together to find a solution that makes the virtual experience so realistic that people feel and behave as though in the real world, in order to unlock a more predictive consumer truth.

Virtual technology is an integral part of our way to unlock consumer truth.


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youhou ! Bravo @STRATEGIR1 @Samsung #VirtualReality #TMKG2016 L'or dans la catégorie étude !!!! super fiers !

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