Welcome to Strategir®

We unlock consumer truth to drive sustainable growth throughout the path to purchase

Our Difference

Our goal is to turn consumer truth into brand growth.

Unlocking consumer truth throughout the path to purchase is the most powerful way. We need to see the bigger picture to understand the whole consumer decision-making process.

At Strategir we do market research because we’re passionate about exploring the reasons why people behave the way they do across different cultures and markets. Strategir can help you look at each step of the brand journey, from innovation and product performance to point of sale, shopper insights and forecasting the market potential.

Using curiosity and expertise we understand your business environment. Proactive and pragmatic, we work hand-in-hand with all our clients to unlock the consumer truth and identify opportunities for growth.



Unlock consumer decisions with individual machine learning volume forecasts

Forecasting is a vital tool to guide product development and launch, yet over three quarters of innovations are discontinued by the following year. We believe […]

READ MORE 3 April 2017

Strategir WisdomAsia is changing to Strategir BlueGate

Strategir and WisdomAsia will stop their partnership from the 31st of March. William Lu, former Co-Managing Director of WisdomAsia, has decided to start a new venture. […]

READ MORE 3 April 2017

Webinar – More realistic volume forecast

Our experts will reveal the power of micro-modeling from consumer purchase behaviour and media exposure till individual volumes. Through a concrete case study, we will […]

READ MORE 1 March 2017

Webinar – How to use trends to lead insight generation

Our experts will reveal macro social trends which are key for innovation planning Two concrete case studies will show how trends have helped identify powerful […]

READ MORE 3 January 2017

Comment utiliser les études tendances pour construire des insights ?

Dans le cadre du lancement de notre nouveau module “Tendances” : Venez découvrir plusieurs macro-tendances sociétales qui servent l’identification d’insights. Nous présenterons deux cas concrets […]

READ MORE 21 December 2016

Unlock consumer truth with mobile research solutions

Find out how mobile research methods can: Bring additional value when integrated into your research Overcome blind spots of traditional research approaches Be most effectively […]

READ MORE 21 October 2016

360° immersion: Testing the reality of virtual experiences

Virtual reality (VR) is coming of age. Having initially brought new immersive experiences to gaming it is now being adopted across industry from travel to […]

READ MORE 26 September 2016

Making virtual a reality

Using 360° virtual immersion for shopper-oriented in store optimisation Virtual Reality is hailed as finally on the verge of its big breakthrough in shopper driven […]

READ MORE 12 October 2016

How to make in the moment truths really speak

The smartphone offers an incredible tool to gain in-the-moment consumer insights. Its plus: access to real-life situations and authentic reactions that are often a blind […]

READ MORE 26 September 2016

Do you whisper or do you shout?

How to communicate convincingly with your pack See, through a case study and real life examples, how intelligent impact measurement based on System 1 and […]

READ MORE 12 October 2016


What clients say

The Strategir® Market Shaker® model stands out for me because it has been able to factor in the complexities of our category perfectly through the rigour and emphasis placed on the “at shelf” element of the research. The end result is high level of concept feedback plus a volume forecast built in a robust and realistic way. Very impressive.

Group Marketing Director, Thai Union (John West, Petit Navire, MareBlu)

Virtual technology

Virtual technology makes it easier to connect with consumers and to provide the right context. Shoppers needs to be connected to the shopper situation. Different virtual reality environments can also help project consumers into the experience of using or tasting a product.

Our technology and research experts work together to find a solution that makes the virtual experience so realistic that people feel and behave as though in the real world, in order to unlock a more predictive consumer truth.

Virtual technology is an integral part of our way to unlock consumer truth.