An essential multi-sector marketing expertise for your projects

Strategir is made up of experts specialised in the sectors of beauty-luxury-fragrances, fast-moving consumer goods, banking-finance-insurance, transport or else telecommunication. Whatever your needs, our multi-sector expertise will provide a response to all kinds of issues, both in France and abroad.

Our expertise in the beauty, luxury and fragrances sector

The beauty-luxury-fragrances sector has lain at the heart of Strategir’s knowhow for over 20 years and today represents 60% of our activity.

We are fortune enough to have accompanied world leaders in the sector, such as L’Oréal, Coty or LVMH  for many years, both in France and internationally, throughout numerous challenges which can be tactical or strategic.

Our teams, who we have selected to be sector-based so that they have the greatest possible affinity with your challenges and needs, are endowed with an extremely intense multi-sector expertise (fragrances, haircare, bodycare, make-up) and they place their skills at your disposal in order to discuss your briefs, suggest better tailormade research provisions, carry out high-quality studies, deliver clearly operational analyses and recommendations, while also advising you, so that you can progress further than the research results.

The beauty-luxury-fragrances team’s complementary skillsets (qual, quant, data, exploratory, shopper) place at your disposal dedicated experts to accompany you during all your projects.

Accompanying brands in the FMCG sector

Knowledge of the FMCG (Fast Moving Consumer Goods) sector is a longstanding part of Strategir’s knowhow.

Our teams of experienced, seasoned experts will be entirely at your service. Thanks to 35 years’ collaboration with the greatest players in the Food & Drinks industry (Nestlé, Lactalis, Mondelez, Heineken) but also with midcap companies, we have acquired a genuine multi-category expertise and accompaniment capacity.

Our specific accompaniment is based not only on the extremely high quality of our research provisions, but also on our acute sense of client services.

This is why we take in hand as far as possible all the constituent parts of a study, including logistics, but also the creation of stimuli or product sourcing.

Finally, given that our sense of service also means transcending our own limitations, part of our ambition now is to take in hand your most complex research projects, in particular when they concern rare targets or atypical countries.

Meeting the service sector’s needs for marketing understanding

For Strategir, the service sector is a plural entity which includes such fields as banking-finance-insurance, transport and telecommunications.

Thanks to a multidisciplinary team in which qual and quant skills are fully integrated, we work on giving meaning to attitudes, to behaviours and to customer journeys, with always the same goal of obtaining operational results.

On an increasingly challenging market, in which value creation has become a necessity, Strategir’s services department helps clients to know their targets and markets better: customer expectations, competitive positionings, satisfaction, recommendations and, of course, the right marketing mix for their products.

Our philosophy is to be by your side with a true advisory dimension, whether your issues are strategic or tactical.

Our tailormade methodologies allow us to address all types of targets, including the rarest or most complex ones (B2B, internal, B2C), for an exploration, innovation or an offer test.

Let’s create together a more responsible world

To do so, Strategir is committed to a policy of CSR (Corporate Social Responsibility).

Favour the creation of more virtuous offers

Strategir accompanies its clients in the development of more virtuous offers for their consumers, by using its marketing expertise and its knowledge of sustainable development.

Act with total transparency and trust

Strategir relies on the values of solidarity and mutual assistance so as to promote a relationship of trust, transparency and respect with its stakeholders.

Answer to social and environmental issues

Strategir adopts actions of solidarity, as well as sound resource management.

Encourage skills development

Strategir provides its collaborators with a professional environment that favours fulfilment, by uniting empowerment, skills development and a convivial workplace.