Beauty brands must reconcile eco-design and sensoriality, glamour and ethics, desirability and meaning, while proving their environmental commitment. Delphine Parois, business development director at Strategir, details the new communication strategies for eco-responsible beauty products.
Today, it is consumers who dictate their vision to brands. In this context, how can we evaluate the preference they have for brands? How can we define brand consideration? That’s the question asked by Eléonore Papeix, an expert at Strategir.
Some innovative products such as financial services or technological products are both familiar and everyday, but very difficult to understand for a future buyer. What are the reasons for choosing a complex product? Strategir has devised a new method for evaluating complex offers: the conviction path. Presentation by Eléonore Papeix, services development director.
The pandemic has had a lasting impact on our way of consuming towards more sustainability. More and more brands have integrated this new criterion of choice in their products. In the food industry, packaging is the key support of marketing arguments. This is what Delphine Parois, an expert at Strategir, explains to us in this article.
Today, many consumers agree that they should buy local or label products. Are these statements followed by fact? Delphine Parois unveils key elements to help better understand how consumers react to products that claim to be more and more well-founded.
Packaging is becoming more and more “talkative”. The information distilled on the packaging is useful and helps consumers to make an informed choice. Among them, the notion of clean label is explained in this article.
Labels of all kinds are increasingly present on food packaging. Consumers remain sensitive to an additional environmental display. This is what a study by INRAE (National Research Institute for Agriculture, Food and the Environment), commissioned by ADEME (Agency for Ecological Transition) and conducted in partnership with Strategir, reveals.
Boosted by the Covid-19 crisis, e-commerce is booming. Faced with this opportunity, all brands today aim to optimize their digital and omnichannel strategy. Strategir offers 3 tools for measuring the digital paths of Internet users.
