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Expert’s words

Complex products: our new approach to evaluate customer interest

Innovative products such as financial services and tech products are both integrated in our everyday lives, but it is very difficult for a future buyer to understand. What are the reasons for choosing a complex product? Strategir has introduced a new approach for evaluating potential of complex offers: the conviction path. Presentation by Eléonore Papeix, services development director.

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Consumers resonate with environmental labelling

Labels of all kinds are increasingly present on food packaging. Consumers remain receptive to an additional environmental badge. This is what a study by INRAE (National Research Institute for Agriculture, Food and the Environment) commissioned by ADEME (Agency for Ecological Transition) and conducted in partnership with Strategir reveals.

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