![](https://www.strategir.com/wp-content/uploads/2023/05/ParoleExpert-Beaute-1000x784-1.jpg)
Eco-responsible beauty products: how to reconcile desirability and eco-design
Beauty brands must reconcile eco-design and sensory appeal, glamour and ethics, desirability and meaning, while proving their environmental commitment. Delphine Parois, business development director at Strategir, details the new communication strategies for eco-responsible beauty products.