Expert’s words

Complex products: our new method to evaluate their interest for customers

Some innovative products such as financial services or technological products are both familiar and everyday, but very difficult to understand for a future buyer. What are the reasons for choosing a complex product? Strategir has devised a new method for evaluating complex offers: the conviction path. Presentation by Eléonore Papeix, services development director.

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Consumers are sensitive to environmental labelling

Labels of all kinds are increasingly present on food packaging. Consumers remain sensitive to an additional environmental display. This is what a study by INRAE (National Research Institute for Agriculture, Food and the Environment), commissioned by ADEME (Agency for Ecological Transition) and conducted in partnership with Strategir, reveals.

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