Strategir always supports you further in understanding consumers by combining implicit and explicit approaches.
Questioning, deepening, analyzing, understanding, this is the objective of our profession. However, in recent years, a need has emerged to go ever further in the recommendations to bring to you: that of going beyond the declarative to explore in depth the implicit mechanisms involved in understanding and consumer evaluation. .
It is in this sense that our operational and R&D teams have worked and are still working to offer you explicit and implicit hybrid approaches allowing a holistic evaluation at different stages of your innovation initiatives.
For example :
Combining implicit and explicit approach makes it possible to ensure the adequacy of a pack with the values and intentions of its brand and thus lead to more operational and specific recommendations for reworking the pack.
Using emotional and implicit approaches during a product evaluation makes it possible to understand in depth what a smell, a product texture generates in a non-conscious way to go beyond simple liking.
To do so, Strategir is committed to a policy of CSR
Strategir accompanies its clients in the development of more virtuous offers for their consumers, by using its marketing expertise and its knowledge of sustainable development.
Strategir relies on the values of solidarity and mutual assistance so as to promote a relationship of trust, transparency and respect with its stakeholders.
Strategir provides its collaborators with a professional environment that favours fulfilment, by uniting empowerment, skills development and a convivial workplace.
Strategir adopts actions of solidarity, as well as sound resource management.