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Implicit approaches and emotions: understanding in depth the mechanisms of consumer perception

Strategir always supports you further in understanding consumers by combining implicit and explicit approaches.

Hybrid approaches for holistic consumer assessment

Questioning, deepening, analyzing, understanding, this is the objective of our profession. However, in recent years, a need has emerged to go ever further in the recommendations to bring to you: that of going beyond the declarative to explore in depth the implicit mechanisms involved in understanding and consumer evaluation. .
It is in this sense that our operational and R&D teams have worked and are still working to offer you explicit and implicit hybrid approaches allowing a holistic evaluation at different stages of your innovation initiatives.

For example :

  • For efficient pack rework

Combining implicit and explicit approach makes it possible to ensure the adequacy of a pack with the values and intentions of its brand and thus lead to more operational and specific recommendations for reworking the pack.

  • For a deep understanding of consumer reactions

Using emotional and implicit approaches during a product evaluation makes it possible to understand in depth what a smell, a product texture generates in a non-conscious way to go beyond simple liking.

Let’s create together a more responsible world

To do so, Strategir is committed to a policy of CSR

Favour the creation of more virtuous offers

Strategir accompanies its clients in the development of more virtuous offers for their consumers, by using its marketing expertise and its knowledge of sustainable development.

Act with total transparency and trust

Strategir relies on the values of solidarity and mutual assistance so as to promote a relationship of trust, transparency and respect with its stakeholders.

Encourage skills development

Strategir provides its collaborators with a professional environment that favours fulfilment, by uniting empowerment, skills development and a convivial workplace.

Answer to social and environmental issues

Strategir adopts actions of solidarity, as well as sound resource management.