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Discover DNA of Strategir, the international marketing research institute

For over 35 years, Strategir has been helping all sorts of companies, advertisers and brands across the world. As an advisor, a partner and a team player in your projects, we have it at heart to build a more sustainable and more responsible society. As an “enterprise with a mission”, we support our talents rightly as valuable human assets. Discover DNA of Strategir, your marketing research institute.

Who are we ?

A marketing research partner that supports you in development of innovations

Founded in 1986, Strategir is a marketing research institute which initially operated solely in France. In the 2000s, we expanded internationally to accompany our clients wherever their business challenges take them.

We have intentionally remained a company at a human scale, with approx. 100 employees. Historically established in Bordeaux, the address of our head office, and in Lyon, Paris and Mannheim. We are now also represented in numerous other countries.

We support our clients in their marketing strategy building and help them make the right choices at the various stages of their projects:

We use different qual and quant approaches with a wide variety of data collection methods (physical, digital, social media, communities, etc.) depending on our clients’ challenges.

Expert advisors

Our desire is to position ourselves as the true expert advisors to help you in marketing decision-making and speed up necessary responses to social and environmental changes.

Our teams: approachable genuine partners

Our experienced teams aim to be soundly sector-based, to be close to your challenges and to act as a genuine partner.

We are committed not only to listen to you, but also to discuss with you, share our sector knowledges, and even to challenge you!

During the progression of your research, we ensure seamless turnkey services through maintaining first-class accessibility and proximity.

Finally, in our analysis and recommendations, our ambition is to go further than the obvious and to help you benefit from all of our experience. Our motto is to closely partner you in your decision-making and to inspire you to progress further than research findings. Whatever your sector of activity, an expert advisor will be available to help.

Our commitment to the world of today and of tomorrow

The consideration of the social and environmental impacts of our activities, for a more sustainable world, is part of our commitment. Thus, since 2022, our purpose has been “Inspiring to foster a rise of enlightened consumption”.

We have adopted concrete goals to give life to our ambitions: a great part of our activities has to be devoted to carrying out impact research. Every year, we measure our collaborators’ levels of commitment and follow up our efforts with skills development. We provide ourselves with the means to act on the environment and on communities, at a social and humanitarian level. Our commitments are pragmatic, real, measurable and based on a participatory and inclusive approach.

We aim to offer our clients dedicated teams of experts at their disposal, committed teams capable of providing customised support, based on a range of diverse approaches, suitable for our client’s unique challenges in the ever-evolving world.

Our societal commitment has been constructed on 3 essential pillars:

  • Our clients
  • Our collaborators
  • Our ecosystem

Our strength: a dedicated network with an international presence

We are aware that your innovation challenges may transcend national borders, so we assist our clients when they carry out marketing research and analysis in multiple countries.

Nearly 15 years ago, we started setting up our international network. We established a unique economic model, by structuring our partnerships as joint ventures, with local, independent marketing research institutes. With our great professional and sectorial expertise, we work with the partners that bring their cultural and business knowledges.

With the constant relationship with our joint ventures, we can guarantee the high quality of our data collection and provision of insights in different markets. We share our methodological practices and technological methods to mutually nourish our knowledge and expertise.

Become one of our future talents, join us!

As players in the world of consultation and research, we have positioned ourselves as a hub of skills and talents, to support our clients decision-making and speed up their transformation.

Are you an upcoming talent, a fully developed professional or an expert in a specific sector? Are you driven by an innovative business project? Our teams in Bordeaux, Paris and Lyon would be delighted to meet you and support your career development.

Professional equality index: 84/100. For our company size, it is based on 4 criteria enabling us to assess the pay gap between women and men. Our workforce is predominantly female (75%). As a result, the under-representation of men on some of these criteria can reverse the trends, lowering the scores where the results are actually in favor of women.

For further information, don’t hesitate to contact Gaëlle Labuzan, Strategir’s human resources director, via email:

Any questions? A desire to meet us?

Contact us by filling in the contact form.
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