We combine marketing research and digital expertise to recreate a realistic context to access true consumer behaviour in the most ‘pure’ way. Strategir employs technologies such as 3D imaging and virtual reality to create the most realistic consumer experience.
From its outset, Strategir has developed a great expertise in imaging, replicating the context of a purchase, use or consumption.
We offer a variety of technologies to tackle all your challenges, reproducing the right context whatever it might be.
Our unique and advanced expertise in VR (Virtual Reality) and digital imaging can provide this immersion in online surveys as well. Through extensive R&D, our offer now includes an entire range of environment, providing solutions to your challenges:
A context has a considerable impact on human behaviour. We perceive the environment through our five senses, sight being one of the most important. Yet, we are not always aware of this impact, in particular, how vision influences their purchase decisions, recall of packs in a display or the way we react to a shelf or a store.
Strategir has actively explored the added value of eye-tracking and VR-tracking measurements. We can pinpoint which elements in a pack provide the best visual impact and understand the navigation at the point of sales.
Do you want to simulate your future points of sales or optimise your customers’ purchase journeys? Our teams can help you with VR and eye-tracking tests
Strategir is committed to our CSR (Corporate Social Responsibility) policy
Strategir works together with the clients in the development of more virtuous offers for their consumers, with our marketing expertise and knowledge in sustainable development.
Strategir embraces the values of solidarity and mutual support to build on trust, transparency and respect with its stakeholders.
Strategir cultivates a professional environment that prioritises the fulfilment of its team members by fostering empowerment.
Strategir adopts actions of solidarity, as well as sound resource management.