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Our immersive technologies for bringing the right context to marketing research

We combine marketing research and digital expertise to recreate a realistic context to access true consumer behaviour in the most ‘pure’ way. Strategir employs technologies such as 3D imaging and virtual reality to create the most realistic consumer experience.


Evaluation in a competitive context by 3D imaging and virtual reality

From its outset, Strategir has developed a great expertise in imaging, replicating the context of a purchase, use or consumption.

We offer a variety of technologies to tackle all your challenges, reproducing the right context whatever it might be.

Our unique and advanced expertise in VR (Virtual Reality) and digital imaging can provide this immersion in online surveys as well. Through extensive R&D, our offer now includes an entire range of environment, providing solutions to your challenges:

  • Virtual shop displays/Virtual shelves
  • Virtual in-store journeys
  • 360° immersive experiences
  • 3D imaging presenting different alternative products

Capturing consumer attention pattens via eye-tracking

A context has a considerable impact on human behaviour. We perceive the environment through our five senses, sight being one of the most important. Yet, we are not always aware of this impact, in particular, how vision influences their purchase decisions, recall of packs in a display or the way we react to a shelf or a store.

Strategir has actively explored the added value of eye-tracking and VR-tracking measurements. We can pinpoint which elements in a pack provide the best visual impact and understand the navigation at the point of sales.

Eye tracking

Do you want to simulate your future points of sales or optimise your customers’ purchase journeys? Our teams can help you with VR and eye-tracking tests

Let’s create a more responsible world together

Strategir is committed to our CSR (Corporate Social Responsibility) policy

We help you to create more virtuous offers

Strategir works together with the clients in the development of more virtuous offers for their consumers, with our marketing expertise and knowledge in sustainable development.

Act with total transparency and trust

Strategir embraces the values of solidarity and mutual support to build on trust, transparency and respect with its stakeholders.

Encourage skill development

Strategir cultivates a professional environment that prioritises the fulfilment of its team members by fostering empowerment.

Address social and environmental issues

Strategir adopts actions of solidarity, as well as sound resource management.