Our immersive technologies for contextualising marketing research

The combination of marketing research and digital expertise means being able to recreate a real context so as to analyse consumers’ behaviours in the most ‘pure’ possible way. Strategir exploits such technologies as 3D imaging and virtual reality to develop the most realistic consumer experience possible.


Analysing a competitive contextualisation thanks to 3D imaging and virtual reality

From its outset, Strategir has developed a great expertise in images, with the objective of reconstituting the context of a purchase, use or consumption.

This project has now led us to put on offer a variety of technologies at the service of your challenges, in order to be able to reproduce a context whatever it might be.

Our unique expertise in VR (Virtual Reality) and digital imaging can provide this immersion in an online context. Thanks to many years of R&D, our offer includes an entire range of environments capable of responding to your challenges:

  • Virtual shop displays
  • Virtual in-store journeys
  • 360° immersive experiences
  • 3D images presenting different alternative products

Capturing consumers’ attentiveness via eye-tracking

A context has a considerable impact on human behaviour. We perceive our environment through our five senses, with sight being one of the most important ones. Yet, we are not always aware of this impact, or in particular how vision influences a purchasing decision, the recall of packs in a display or the way we assess a shelf or a store.

Strategir has actively explored the added value of eye-tracking and VR-tracking measurements. We are able to pinpoint which elements in a pack provide the best visual impact and understand the navigation through a point of sales.

Eye tracking

Do you want to simulate your future points of sales or optimise your customers’ purchase journeys? Our teams can help you with VR and eye-tracking tests

Let’s create together a more responsible world

To do so, Strategir is committed to a policy of CSR (Corporate Social Responsibility)

Favour the creation of more virtuous offers

Strategir accompanies its clients in the development of more virtuous offers for their consumers, by using its marketing expertise and its knowledge of sustainable development.

Act with total transparency and trust

Strategir relies on the values of solidarity and mutual assistance so as to promote a relationship of trust, transparency and respect with its stakeholders

Encourage skills development

Strategir provides its collaborators with a professional environment that favours fulfilment, by uniting empowerment, skills development and a convivial workplace

Answer to social and environmental issues

Strategir adopts actions of solidarity, as well as sound resource management.