Strategir has been an expert assessment partner for a number of blue-chip companies for over 35 years – evaluating concepts, packaging, products and services, their use and functionality
Product testing has been Strategir’s core business for over 35 years with more than 2000 innovations tested each year!
Tests at Strategir cover the entire evaluation scope of your Marketing Mix:
At Strategir, we know that the context matters. We deploy imaging and competitive situation know-how to test your ideas as closely as possible to their future reality of purchase, consumption, or use.
With our expertise in innovation testing, we have developed over time a large number of key indicators (KPI signature) that identify the key success factors that drive advantages of your new offers vs. competition.
Finally, with our commitment to be the true partner in your innovation process, our recommendations are designed to fully support you in your optimisations. You will draw inspirations from them to rework your offers, integrating a CSR (Social and Environmental Responsibility) approach through our sustainability score