Evaluate precisely your products and services

Evaluating a concept, packaging, a product, a service, a use, or a function: Strategir has been an evaluation expert for over 35 years and has developed a genuine knowhow over time so as to heighten the quality of its recommendations.

Optimise your offers’ potential thanks to our test knowhow

Product testing has lain at the heart of Strategir’s activity for over 35 years, with over 2,000 innovations tested every year!

Tests at Strategir cover the entire evaluation scope of your Marketing Mix:

  • Concept
  • Packaging
  • Product or Service
  • Price
  • Full Mix
  • Communication
  • Shopper Experience
  • Retailers’ website

A reproduction of the purchasing context thanks to our expertise in images and virtual reality

Because we at Strategir know that contexts matter, we have developed an expertise in imagery and competitive simulations  that allows your offers to be tested in a way which is as close as possible to the future reality of their purchasing and consumption or use.

KPIs to identify the factors behind your offer’s success

Thanks to our extremely deep expertise in innovation tests, we have developed over time a large number of key indicators (KPI signature) that will allow you to identify the key factors for success, which can give your new offer an advantage over your competitors.

Strategir: your innovation partner

Finally, because we have it at heart to be genuine partners in your innovation, our recommendations set out to be truly advice-oriented to accompany you in your optimisations. You can draw from them inspiration to rework your offers, while bringing in a CSR (Corporate Social Responsibility) approach, above all thanks to our sustainability score

Discover how we can meet your various needs:


consumer behaviour


innovative offers reliably


your innovations’ potential