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Exclusive insights from our international survey on how to drive successful innovation across global markets.
Strategir and its Strat’Alliance network invite you to a webinar. When it comes to brand perception, “Innovative” ranks only 7th, behind reliable, affordable, transparent, and sustainable. Meanwhile, gimmicky innovations are facing growing consumer backlash. It’s time to understand what convinces people.

Strategir and its Strat’Alliance network invite you to a webinar. Health has become a key priority for consumers, yet its meaning differs across markets. Understanding these nuances offers a significant strategic edge.

We are immensely proud to become part of this global community of companies that meet rigorous standards of social and environmental performance, legal responsibility and transparency. As a B Corp™, we are dedicated to making a positive impact on all our stakeholders, our employees, clients, communities, and the environment.

Some innovative products such as financial services or technological products are both familiar and everyday, but very difficult to understand for a future buyer.

In this 30 minute webinar we will give you an overview of how sustainability is implemented on pack.

Through research results, we will reveal key insights to help you better understand how consumers react to offers that make ever stronger claims.

Come and discover how Strategir combines passive measures, quantitative and qualitative online surveys to activate insights and guide its clients towards a successful digital and omnichannel strategy.

We offer you an overview illustrated by numerous examples of how these key messages are delivered around the 3 pillars of sustainability: health, environment and ethics.

It is no longer brands that inspire consumer habits, but consumers who dictate their vision and new market trends… Hence the imperative need for you to evolve in concert with your targets.