As a marketing research company of a human scale, Strategir harmonises the talents and cutting-edge technologies to best assist your marketing decision-making. Feel free to reach out to our specialists or explore their LinkedIn profiles.
Since January 2025, Strategir has been guided by a complementary and committed management team. Nadège, Stéphane, Mathilde and Romain form a collegiate governance model, combining expertise, strategic vision and a collaborative spirit.
Managing Director – Research
Nadège has been with Strategir for more than 25 years and leads the Research teams with recognised methodological expertise. She structures the department and supports the development of talent. Her focus: rigorous, tailor-made support, built on co-construction with clients and collective intelligence, to deliver insights directly relevant to brands’ strategic challenges.
Managing Director – Business Development, Marketing, Communication & International
Stéphane joined Strategir in 2024, bringing over 35 years’ experience in marketing research and consumer insights. He drives business development, marketing and communication, while coordinating Strategir’s international network. He promotes an approach to research that combines innovation, methodological rigour and sustainability, all in the service of client performance.
Managing Director – Data, Innovation & Operational Performance
Mathilde has been with Strategir since 2008 and draws on her strong scientific background and 15 years’ experience to lead the Data, Innovation and Operational Performance teams. She ensures the quality of services while developing new approaches (behavioural science, virtual reality…) to better understand consumers. Curious and rigorous, she connects data, usage and operational decisions to produce clear and actionable insights.
Managing Director – Finance & Administration
Romain joined Strategir in 2015, after working for the M6 Group, where he first led the implementation of an ERP. Today, he oversees finance, legal and administrative functions, with a focus on economic stability and organisational efficiency. Working closely with the teams, he puts the finance function at the service of decision-making and company performance.
Marketing, Communication & Sustainability Director
With more than 25 years’ experience in marketing research, Delphine leads Strategir’s marketing strategy and oversees communication. She highlights the company’s expertise, strengthens its visibility and embodies its CSR approach. Deeply committed, she works to embed social and environmental issues at the heart of the company’s actions. Delphine also serves as a board member of Adetem and is part of the Responsable by Adetem collective.
Human Resources & General Services Director
After 12 years’ experience in the operational provision of research, Gaëlle has turned towards the responsibilities of HR (Human Resources) management, then Human Resources Direction, accompanying the management of our teams during the company’s development and transformation on a daily basis.
Chief Information Officer
With 15 years’ international experience in IT across sectors such as marketing, entertainment and laboratories, Richard ensures the evolution, reliability and security of Strategir’s information systems. As IT Director, he supports teams while aligning with the organisation’s strategic objectives.
Business Development Director
With over 16 years of experience in market research within the Consumer Goods sector, Zeina specializes in supporting clients in the Personal Care/Beauty industry. She leverages her expertise to address their business and innovation challenges, providing tailored solutions with a genuine partnership approach.
Director of Activities
With 20 years’ experience in ad-hoc marketing research and packaging issues, Cécile has an in-depth knowledge of research into consumer behaviours and mixes. She will accompany you as closely as possible to provide you with tactical and actionable recommendations.
Marketing, Communication & Sustainability Director
Delphine works with brands, especially in FMCG and beauty, to evolve their innovation strategies towards greater responsibility. She leads Strategir’s sustainability commitments with the ambition to inspire positive change — internally, with clients, and more broadly across the industry.
Marketing Director
With 25 years in FMCG research, Ariane builds long-term, win–win partnerships with her clients. She contributes to Strategir’s marketing strategy and actively shapes the company’s offer, drawing on her sharp knowledge of market trends. She also leads the Strategir Academy, dedicated to continuous learning and training.
Director of Activities
Gregory has 15 years’ experience in customer insights & analytics, both in research institutes and for advertisers. A specialist in special-purpose (quant and/or qual) initiatives, his objective is to provide tailormade solutions to your issues.
Our team is also made up of in-house experts capable of putting at your disposal all of their knowledges and skills so as to unleash the power of your research.
CSR Expert
Delphine leads Strategir’s sustainability strategy by integrating social and environmental issues into all our actions. She mobilises teams and partners around four pillars of commitment — clients, suppliers, employees and the local ecosystem — to maximise positive impact, ensure consistency between values and practices, and strengthen Strategir’s role as a committed player.
Strategir Academy / Training Manager
Ariane has been handling Strategir’s internal and external training for many years. We have now decided to leverage all our knowhow for our clients. Join us at the Strategir Academy to upskill your consumer insight teams or your marketing teams.
