As a marketing research company of a human scale, Strategir harmonises the talents and cutting-edge technologies to best assist your marketing decision-making. Feel free to reach out to our specialists or explore their LinkedIn profiles.
Chairman and CEO
Emmanuel has held posts as an Organisational Consultant, Human Resources Director and a Corporate Secretary, before joining Strategir. In addition to leading the group’s strategy, his priorities are to adapt the organisation and provide the means to develop robust skillsets. Emmanuel is also a Director of Syntec.
Client Pole Director
After 20 years’ experience at Nielsen in data management, client relations and organisational transformation posts, Hélène took up the direction of the client service pole, covering both operations and research. She’s also our Data Protection Officer for all GDPR (General Data Protection Regulation) aspects.
Data, Innovation & Technology Pole Director
Mathilde unites a scientific background with 15 years’ experience in research. She leads the data/inno/techno department to guarantee the solidity and quality of data services and to work on new approaches (behavioural sciences, modelization, VR, etc.) to make our learnings ever more meaningful.
Sustainability & Communication Director
With over 24 years of experience in marketing research, Delphine holds multiple roles within the company, including driving sustainable business development. She also ensures transparent communication about the company’s commitments and works to enhance its positive impact on society and the environment. Delphine is a board member of Adetem and a member of the Responsable By Adetem collective.
Human Resources Director
After 12 years’ experience in the operational provision of research, Gaëlle has turned towards the responsibilities of HR (Human Resources) management, then Human Resources Direction, accompanying the management of our teams during the company’s development and transformation on a daily basis.
Chief Financial Officer
First as the management controller, then as the head of finance of a subsidiary of Groupe M6, Romain arrived with the mission of setting up an ERP. Today, his main missions consist monitoring our financial health, while acting as the business partner of our operational departments.
Chief Information Officer
With 15 years of international IT experience, Richard has worked in sectors such as marketing, entertainment, and analytical laboratories. Currently the Chief Information Officer (CIO) at Strategir, he ensures the company’s information systems are evolving, reliable, and secure, supporting the teams while achieving the organization’s strategic goals.
Development Director
With over 16 years of experience in market research within the Consumer Goods sector, Zeina specializes in supporting clients in the Personal Care/Beauty industry. She leverages her expertise to address their business and innovation challenges, providing tailored solutions with a genuine partnership approach.
Director of Activities
With 20 years’ experience in ad-hoc marketing research and packaging issues, Cécile has an in-depth knowledge of research into consumer behaviours and mixes. She will accompany you as closely as possible to provide you with tactical and actionable recommendations.
Client Director
Engineer, graduated in 2014 from the Agro Institute Rennes-Angers, Camille is a product testing specialist (pure quantitative or hybrid). Dedicated contact of the R&D services, she guides her client with a 360 product vision at the junction of consumer science, marketing, sensory analysis and cognitive sciences.
Development Director
Anne-Sophie has experience in agro-food marketing with Unilever and Lactalis, as well as in research and innovation consulting. She brings expertise in brand management and innovation leadership, with a comprehensive view of the industry both in France and internationally.
Development Director
During the 24 years of her activities, Delphine has acquired a great experience not only in FMCG but also beauty/cosmetics. She enthusiastically accompanies her clients in their innovation strategies by seeking to inspire them and lead the commitments Strategir and of our clients towards a responsible approach.
Development Director
Anne-Sophie has been driving brand growth and innovation management for many years. Her experience in insight and marketing consulting, gained from working with multinationals and SMEs, has enabled her to develop a 360 vision and strong expertise in the consumer goods and services sectors.
Director of Activities
Gregory has 15 years’ experience in customer insights & analytics, both in research institutes and for advertisers. A specialist in special-purpose (quant and/or qual) initiatives, his objective is to provide tailormade solutions to your issues.
Our team is also made up of in-house experts capable of putting at your disposal all of their knowledges and skills so as to unleash the power of your research.
Sustainability Director
Integrating social and environmental issues is at the heart of our growth as a Purpose-Driven Company. In this context, Delphine embodies Strategir’s commitment, ensuring that the company’s actions reflect its values and mission. Through her involvement in the four pillars of engagement – clients, suppliers, employees, and the local ecosystem – she enables the company to increase its positive impact on society and the environment.
Strategir Academy / Training Manager
Ariane has been handling Strategir’s internal and external training for many years. We have now decided to leverage all our knowhow for our clients. Join us at the Strategir Academy to upskill your consumer insight teams or your marketing teams.
