The marketing of an innovation or a renovation generally require significant production and communication investments. To maximise the ROI of your launches, Strategir offers a sales volume estimation tool that helps you better anticipate the performance of your future offer.
As well as testing the idea through a robust research approach, we need to consider the competitive context, distribution plans and promotional activities to successfully estimate continuous success of the innovations
Strategir has developed a micro-modelling tool to estimate sales volume of your innovation to help you project your return on investment quickly and efficiently
The micro-model Market Shaker® uses AI to analyse the factors influencing purchases and predicts the sales volume of innovations. It transforms a sample of about 200 consumers into a “virtual panel” of 2 million, enhancing accuracy of the forecast. The model considers individual purchase behaviours and market context to predict the sales volume of the tested innovation with great reliability
We provide a proprietary KPI (Key Performance Indicator), developed based on the model: the Innovation Potential Score can be adapted to your packaging and concept launch planning.