Our accompaniment to make your innovations a success

Creating desire, conjuring up emotions, inciting a purchase, while standing out from the competition, are these your goals? Strategir can accompany you right through your innovation process, so that it will be crowned by success!

The concept test

Knowing how not only to identify, but also how to formulate and validate what will be the basis of a powerful concept, and the foundation of a successful product mix, is a long undertaking.

We are positioned by your side to help you sound out the solidity, precision, relevance and the capacity of your concepts to generate commitment throughout their development.

Our multidisciplinary teams  are able to bring into play various methodologies:

Our expertise in concept and product tests allows us to identify the strengths and weaknesses of your mixes so as to bring in improvements that can turn your concept or product into a success.

We you use our data skills and AI (Artificial Intelligence) to help you prioritise your concepts and lock down the potential of your mixes after launch.

Product tests

Factors such as the taste, fragrance, appearance and the sensations of a product constitute the consumer experience, influencing purchases and above all loyalty.

Product R&D (Research and Development) is thus a decisive step in the innovation process.

Our experience and data skills in sensoriality and in sectors allow us to accompany you in your product development processes: from consumer knowledge (Kano or Prefmap methods) to performance evaluation (innovation or renovation tests).

We have thus developed specific KPIs (Key Performance Indicators) (signature and adoption scores), as true markers of your product tests for ever more enlightened decisions.

The sniff test (or fragrance test)

With over 20 years’ expertise on the olfactory market, and as the world leader in fragrance tests, Strategir can offer you an approach to perfume innovation which takes into account the capacity of a juice/mix not only to create adhesion but also to attract, tell a coherent story and radiate emotions.

The accumulation of our skills in data, research and olfaction means we can accompany you in the decoding of the performance of your juice/mix and thus show up your creations’ potential.

Our experience has led us to create specific KPIs, signature scores and addiction scores for unique and ever-more enlightening fragrance tests.

Service tests

Some offers or services can be very rational or quite technical. Accordingly it could be difficult for clients/users to appropriate and evaluate in a market research context. And so for brands to be sure about the drivers to activate.

We have created 100% hybrid test protocols, capable of identifying the reasons why consumers accept or reject an offer or a service, however technical it might be.

Our sector teams used to your issues, your technical or legal constraints, and are positioned as expert partners to answer your innovation queries, for a tailormade accompaniment.

Packaging tests

Packaging is the first factor that structures consumers’ perceptions and thus builds up your offer’s desirability.

It needs to be visible, legible and attractive, while transmitting the right messages explicitly and implicitly during the purchase and use of a product.

Furthermore, emotional dimensions, such as durability, ethics and an expression of brand values, are becoming more and more vital when it comes to making a choice. Thus, the pack experience must express a 360° conception: at once a medium, for marketing and as an object.

As pack test experts, we find it essential to cover not only the aspects of packaging (marketing and ergonomics) but also to seek to accompany you throughout the development process of your packaging, from ideation to final validation.

Specific performance indicators for packaging have been created: a sustainability score and a visibility score.

Price tests

The price is the decisive criterion that structures the consumers’ value perception of a product and which directly impacts purchase behaviours.
We are convinced that only the adoption of an actual purchase situation is relevant when it comes to testing prices. It is vital to provide consumers with prices set within the reference world of the competition. Otherwise, the tool will measure price notoriety and not price sensitivity.

Our expert sector teams are well-versed in such methods as CBC (Choice-Based Conjoint) or PSM (Price Sensitivity Measurement) to accompany you closely in the evaluation of the best price for your product or service.

Design thinking

Innovation processes are increasingly consumer-centric.

In classic marketing research, consumers are often involved only in the final evaluation or validation phases of a product or service.

Yet, who can tell us better than the consumers themselves which products they want to buy, or what experiences they want to live out with brands? Involving consumers in the upstream phases of innovation, in other words by co-creating with them tomorrow’s offers and solutions, means benefitting from a twofold guarantee: not only the authenticity and the trustworthiness of co-created solutions, but also the utility and the operationality of these solutions.

At Strategir, we place at your disposal experts trained in techniques of creativity and design thinking to help you invent tomorrow’s brand or product experiences not only with your consumers, but also with your own teams.

Let’s create together a more responsible world

To do so, Strategir is committed to a policy of CSR (Corporate Social Responsibility).

Favour the creation of more virtuous offers

Strategir accompanies its clients in the development of more virtuous offers for their consumers, by using its marketing expertise and its knowledge of sustainable development.

Act with total transparency and trust

Strategir relies on the values of solidarity and mutual assistance so as to promote a relationship of trust, transparency and respect with its stakeholders.

Encourage skills development

Strategir provides its collaborators with a professional environment that favours fulfilment, by uniting empowerment, skills development and a convivial workplace.

Answer to social and environmental issues

Strategir adopts actions of solidarity, as well as sound resource management.