Strategir collaborates with you to assist your growth backed by shopper and consumer insights in the era of Enlighted Consumption
Strategir guides you along in your innovation paths to achieve the best marketing performance while promoting sustainable consumption
Who are we?
Strategir, a hub of diverse skills and talents
Enlighten your marketing decisions with Strategir, a marketing research company with a strong international expertise and coverage.
Discover our expertise
Guide you through your insight journeys with customised hybrid approaches perfectly matched to your business needs
Your challenges are at the heart of Strategir’s mission. We bring a broad palette of skillsets and methods into play to provide clear and actionable recommendations.
Our team
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Eclairez vos décisions marketing avec Strategir, société d’études marketing internationale

Understanding consumer behaviour

Identifying offers in line with their values

Faced with social and environmental issues, consumers now expect brands to convey values that meet their demands.

We put both our market research expertise and our passion for understanding humanity at heart to support your marketing decision-making and accelerate changes.

Making the development of your offers solid

Innovation is source of growth for any business. It is therefore vital to make development reliable by placing consumers at the heart of your thinking, from the earliest possible stage of the innovation path.

Strategir combines various research methodologies to assist your innovation projects. We position ourselves as a genuine partner in your innovation process, to help you identify offers that will bring a strong business success.

Evaluate your products and services

Maximise potential of your offers

Product tests are Strategir’s core activity, with over 2,000 innovations tested every year! 

Drawing on our expertise in innovation testing, we have developed number of key indicators (KPI signature ) that quantify the success potential ensuring your offer’s competitive advantages.

Anticipate the potential of your innovations

Forecasting market performance of your new offers

To help you manage launch of your offers as smoothly as possible, Strategir offers a tool for sales volume forecast.

Based on the principle of micro-modelling and Artificial Intelligence (AI), our Market Shaker® provide accurate sales forecast, reconstructing a panel of virtual consumers, in which all the factors that influence a purchase are linked to individuals.

Understanding consumer behaviours

Identifying offers fitting with their values

Faced by social and environmental issues, consumers now expect brands to convey values that meet their demands.

So, we are placing both our market research expertise and our passion for understanding humanity at your service to accompany your marketing decision-making and accelerate changes.

Making the development of your offers reliable

Innovation is any business’s source of growth. It is thus vital to make its development reliable by placing consumers at the heart of your thinking, as far ahead as possible.

 

Strategir combines various research methodologies at the service of your innovative projects. We position ourselves as a genuine partner in your innovation, the aim being to help you identify today the offers that will make your business a success tomorrow.

Evaluating your products and services

Optimising your offers’ potential

Product tests lie at the heart of Strategir’s activity, with over 2,000 innovations tested every year! 

Thanks to our great expertise in innovation tests, we have developed a large number of key indicators (KPI signature ) that will allow you to identify the key factors for success, which can give your offer an advantage over the competition.

Anticipating your innovations’ potential

Forecasting your new offers’ market performance

So as to help you manage your launches of offers as smoothly as possible, Strategir has developed a tool for estimating sales volumes.

Based on the principle of micro-modelling and Artificial Intelligence (AI), our Market Shaker®  allows us to reconstruct a panel of virtual consumers, in which all the factors that influence a purchase are linked to individuals.

Who are we?

Strategir is a market-research company with over 35 years of experience, operating on a human centric scale. We enlighten brands in their marketing decisions by combining human and technological skillsets.

We can support you in projects to reconcile business efficacity with social issues.

Our purpose, since 2022: “Inspiring to foster the development of enlightened consumption”.

They’ve trusted us

The benefits of working with us

Brief

Fully understand your challenges

thorough active listening by our sector experts

Methods

Define the best approach for your objectives

bringing a broad range of skillsets into play

Coordination

Provide full support at all phases of your project

by our strong in-house resources and methods

Analysis

Provide strong industry expertise

with our multidisciplinary and collaborative approach

Results

Integrate all your strategic challenges

to assist you to go further

Brief

Understanding in depth your issues

the better to meet them thanks to a proactive attention from experts in the sector.

Methods

Defining precisely the means required for your project,

by bringing into play a broad range of skillsets.

Coordination

Taking in hand all the phases of your project,

by drawing on a close internalisation of means and resources.

Analysis

Putting at your disposal an experience in the sector

including a genuine multidisciplinarity, in a collaborative rationale.

Results

Integrating your strategic challenges,

to provide you with insights to allow you to advance further.

Latest news

Consumers' consideration of a brand: how to define it?

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Eco-responsible beauty products: how to reconcile desirability and eco-design

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