Faced by social and environmental issues, consumers now expect brands to convey values that meet their demands.
So, we are placing both our market research expertise and our passion for understanding humanity at your service to accompany your marketing decision-making and accelerate changes.
Innovation is any business’s source of growth. It is thus vital to make its development reliable by placing consumers at the heart of your thinking, as far ahead as possible.
Strategir combines various research methodologies at the service of your innovative projects. We position ourselves as a genuine partner in your innovation, the aim being to help you identify today the offers that will make your business a success tomorrow.
Product tests lie at the heart of Strategir’s activity, with over 2,000 innovations tested every year!
Thanks to our great expertise in innovation tests, we have developed a large number of key indicators (KPI signature ) that will allow you to identify the key factors for success, which can give your offer an advantage over the competition.
So as to help you manage your launches of offers as smoothly as possible, Strategir has developed a tool for estimating sales volumes.
Based on the principle of micro-modelling and Artificial Intelligence (AI), our Market Shaker® allows us to reconstruct a panel of virtual consumers, in which all the factors that influence a purchase are linked to individuals.
Faced by social and environmental issues, consumers now expect brands to convey values that meet their demands.
So, we are placing both our market research expertise and our passion for understanding humanity at your service to accompany your marketing decision-making and accelerate changes.
Innovation is any business’s source of growth. It is thus vital to make its development reliable by placing consumers at the heart of your thinking, as far ahead as possible.
Strategir combines various research methodologies at the service of your innovative projects. We position ourselves as a genuine partner in your innovation, the aim being to help you identify today the offers that will make your business a success tomorrow.
Product tests lie at the heart of Strategir’s activity, with over 2,000 innovations tested every year!
Thanks to our great expertise in innovation tests, we have developed a large number of key indicators (KPI signature ) that will allow you to identify the key factors for success, which can give your offer an advantage over the competition.
So as to help you manage your launches of offers as smoothly as possible, Strategir has developed a tool for estimating sales volumes.
Based on the principle of micro-modelling and Artificial Intelligence (AI), our Market Shaker® allows us to reconstruct a panel of virtual consumers, in which all the factors that influence a purchase are linked to individuals.
Strategir is a market-research company on a human scale, with a full 35 years’ experience. We enlighten brands in their marketing decisions by combining human and technological skillsets.
We can accompany you in your projects to reconcile business efficacity with social issues.
Our purpose, since 2022: “inspiring to favour a rise in enlightened consumption”.
Understanding in depth your issues
the better to meet them thanks to a proactive attention from experts in the sector.
Defining precisely the means required for your project,
by bringing into play a broad range of skillsets.
Taking in hand all the phases of your project,
by drawing on a close internalisation of means and resources.
Putting at your disposal an experience in the sector
including a genuine multidisciplinarity, in a collaborative rationale.
Integrating your strategic challenges,
to provide you with insights to allow you to advance further.
Understanding in depth your issues
the better to meet them thanks to a proactive attention from experts in the sector.
Defining precisely the means required for your project,
by bringing into play a broad range of skillsets.
Taking in hand all the phases of your project,
by drawing on a close internalisation of means and resources.
Putting at your disposal an experience in the sector
including a genuine multidisciplinarity, in a collaborative rationale.
Integrating your strategic challenges,
to provide you with insights to allow you to advance further.
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