Thanks to its marketing research, Strategir accompanies you so as to favour growth in enlightened consumption 
Strategir accompanies you in your innovation projects, thus allowing you to reconcile marketing performance with sustainable consumption.
Who are we?
Strategir, an aggregator of skills and talents
Enlighten your marketing decisions with Strategir, a marketing research company which acts at an international level.
Discover our skillsets
Hybrid approaches for a tailormade accompaniment to favour the development of your insights
Your issues lie at the heart of Strategir’s concerns. We bring into play a broad palette of skillsets and means to provide clear and operational recommendations.
Our teams
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Eclairez vos décisions marketing avec Strategir, société d’études marketing internationale

Understanding consumer behaviours

Identifying offers fitting with their values

Faced by social and environmental issues, consumers now expect brands to convey values that meet their demands.

So, we are placing both our market research expertise and our passion for understanding humanity at your service to accompany your marketing decision-making and accelerate changes.

Making the development of your offers reliable

Innovation is any business’s source of growth. It is thus vital to make its development reliable by placing consumers at the heart of your thinking, as far ahead as possible.

Strategir combines various research methodologies at the service of your innovative projects. We position ourselves as a genuine partner in your innovation, the aim being to help you identify today the offers that will make your business a success tomorrow.

Evaluating your products and services

Optimising your offers’ potential

Product tests lie at the heart of Strategir’s activity, with over 2,000 innovations tested every year! 

Thanks to our great expertise in innovation tests, we have developed a large number of key indicators (KPI signature ) that will allow you to identify the key factors for success, which can give your offer an advantage over the competition.

Anticipating your innovations’ potential

Forecasting your new offers’ market performance

So as to help you manage your launches of offers as smoothly as possible, Strategir has developed a tool for estimating sales volumes.

Based on the principle of micro-modelling and Artificial Intelligence (AI), our Market Shaker®  allows us to reconstruct a panel of virtual consumers, in which all the factors that influence a purchase are linked to individuals.

Understanding consumer behaviours

Identifying offers fitting with their values

Faced by social and environmental issues, consumers now expect brands to convey values that meet their demands.

So, we are placing both our market research expertise and our passion for understanding humanity at your service to accompany your marketing decision-making and accelerate changes.

Making the development of your offers reliable

Innovation is any business’s source of growth. It is thus vital to make its development reliable by placing consumers at the heart of your thinking, as far ahead as possible.

 

Strategir combines various research methodologies at the service of your innovative projects. We position ourselves as a genuine partner in your innovation, the aim being to help you identify today the offers that will make your business a success tomorrow.

Evaluating your products and services

Optimising your offers’ potential

Product tests lie at the heart of Strategir’s activity, with over 2,000 innovations tested every year! 

Thanks to our great expertise in innovation tests, we have developed a large number of key indicators (KPI signature ) that will allow you to identify the key factors for success, which can give your offer an advantage over the competition.

Anticipating your innovations’ potential

Forecasting your new offers’ market performance

So as to help you manage your launches of offers as smoothly as possible, Strategir has developed a tool for estimating sales volumes.

Based on the principle of micro-modelling and Artificial Intelligence (AI), our Market Shaker®  allows us to reconstruct a panel of virtual consumers, in which all the factors that influence a purchase are linked to individuals.

Who are we?

Strategir is a market-research company on a human scale, with a full 35 years’ experience. We enlighten brands in their marketing decisions by combining human and technological skillsets.

We can accompany you in your projects to reconcile business efficacity with social issues.

Our purpose, since 2022: “inspiring to favour a rise in enlightened consumption”.

They’ve trusted us

The benefits from working with us

Brief

Understanding in depth your issues

the better to meet them thanks to a proactive attention from experts in the sector.

Methods

Defining precisely the means required for your project,

by bringing into play a broad range of skillsets.

Coordination

Taking in hand all the phases of your project,

by drawing on a close internalisation of means and resources.

Analysis

Putting at your disposal an experience in the sector

including a genuine multidisciplinarity, in a collaborative rationale.

Results

Integrating your strategic challenges,

to provide you with insights to allow you to advance further.

Brief

Understanding in depth your issues

the better to meet them thanks to a proactive attention from experts in the sector.

Methods

Defining precisely the means required for your project,

by bringing into play a broad range of skillsets.

Coordination

Taking in hand all the phases of your project,

by drawing on a close internalisation of means and resources.

Analysis

Putting at your disposal an experience in the sector

including a genuine multidisciplinarity, in a collaborative rationale.

Results

Integrating your strategic challenges,

to provide you with insights to allow you to advance further.

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