Welcome to Strategir®

We unlock consumer truth to drive sustainable growth throughout the path to purchase

Strategir has been at the forefront of market research since 1986. Passionately curious about people and behaviour, we deliver more than quality data ; we make it meaningful and identify viable opportunities for our clients.
More about us

Our Difference

Our goal is to turn consumer truth into brand growth.

Unlocking consumer truth throughout the path to purchase is the most powerful way. We need to see the bigger picture to understand the whole consumer decision-making process.

At Strategir we do market research because we’re passionate about exploring the reasons why people behave the way they do across different cultures and markets. Strategir can help you look at each step of the brand journey, from innovation and product performance to point of sale, shopper insights and forecasting the market potential.

Using curiosity and expertise we understand your business environment. Proactive and pragmatic, we work hand-in-hand with all our clients to unlock the consumer truth and identify opportunities for growth.



Silver Trophy with Firmenich – Bring life into your product evaluation with 360 virtual reality context

Firmenich develop personal & home care fragrances for manufacturers with the objective to design successful fragrances. Strategir, one of the key players for testing fragrances, […]

READ MORE 13 November 2018

Packaging to win hearts and minds among newly socially conscious consumers

At a time when ever more of us are concerned about the issues of plastic polluting our oceans, food waste, animal welfare, food safety and […]

READ MORE 13 November 2018

Carine Tami joins Strategir-WSA!

Emmanuel Delsuc, Chief Executive Officer of the Strategir group, announced that Carine Tami will join Strategir-WSA as Managing Director on October 1st, 2018. Carine Tami […]

READ MORE 5 October 2018

Unlock the secret meaning of consumer feedback

Join our workshop (free participation) presented by Emmanuel PHILIPPE, Strategir WSA October 18, 2018 – From 9.00am to 11.00am Location: Strategir WSA – 5 rue Jules Vallès – 75011 PARIS, […]

READ MORE 28 September 2018

ESOMAR Congress

Berlin – 23-26 September, 2018 The data, research and insights profession has seen more change and evolution in the last five years than ever before. […]

READ MORE 1 September 2018

Delving deeper into consumer shopping behaviour

Gain top tips for winning at point of sale for FMCG brands. Shoppers buy more when it is easier to shop because we shop without […]

READ MORE 1 September 2018

The Future of AI & Automation

This webinar event, organised by NewMR, looks at how organisations are putting AI & Automation to work in market research & insights. Session 1, 20 […]

READ MORE 29 August 2018

Paris Retail Week – 2018

From 10 to 12 September 2018, Strategir will attend the 4th edition of PARIS RETAIL WEEK. This important exhibition is open to all retail and e-commerce […]

READ MORE 16 August 2018

How to really give a voice to consumers in a product test?

Join us at the Eurosense, 8th European Conference on Sensory and Consumer Research 2-5 September, 2018 | Verona, Italy to know more ! Strategir and […]

READ MORE 16 August 2018

How a VR 360° immersion in sniff test connect the consumer to the category for a better fragrance selection?

Join us at the Eurosense, 8th European Conference on Sensory and Consumer Research 2-5 September,  2018 | Verona, Italy to know more ! Strategir and […]

READ MORE 16 August 2018


What clients say

The Strategir® Market Shaker® model stands out for me because it has been able to factor in the complexities of our category perfectly through the rigour and emphasis placed on the “at shelf” element of the research. The end result is high level of concept feedback plus a volume forecast built in a robust and realistic way. Very impressive.

Group Marketing Director, Thai Union (John West, Petit Navire, MareBlu)

Virtual technology

Virtual technology makes it easier to connect with consumers and to provide the right context. Shoppers needs to be connected to the shopper situation. Different virtual reality environments can also help project consumers into the experience of using or tasting a product.

Our technology and research experts work together to find a solution that makes the virtual experience so realistic that people feel and behave as though in the real world, in order to unlock a more predictive consumer truth.

Virtual technology is an integral part of our way to unlock consumer truth.


Related Twitter


Fiers ! Et bravo à l'équipe, à @Firmenich et à tous les lauréats ! @syntec_etudes @Offremedia @igoisbault