
Webinar | Innovation 2026: Key consumer expectations around the world
Exclusive insights from our international survey on how to drive successful innovation across global markets.
Strategir and its Strat’Alliance network invite you to a webinar. When it comes to brand perception, “Innovative” ranks only 7th, behind reliable, affordable, transparent, and sustainable. Meanwhile, gimmicky innovations are facing growing consumer backlash. It’s time to understand what convinces people.

