Welcome to Strategir®

We unlock consumer truth to drive sustainable growth throughout the path to purchase

Strategir has been at the forefront of market research since 1986. Passionately curious about people and behaviour, we deliver more than quality data ; we make it meaningful and identify viable opportunities for our clients.
More about us

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Our Difference

Our goal is to turn consumer truth into brand growth.

Unlocking consumer truth throughout the path to purchase is the most powerful way. We need to see the bigger picture to understand the whole consumer decision-making process.

At Strategir we do market research because we’re passionate about exploring the reasons why people behave the way they do across different cultures and markets. Strategir can help you look at each step of the brand journey, from innovation and product performance to point of sale, shopper insights and forecasting the market potential.

Using curiosity and expertise we understand your business environment. Proactive and pragmatic, we work hand-in-hand with all our clients to unlock the consumer truth and identify opportunities for growth.

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Innovative use of VR for new showroom test wins 1st prize at the French Marketing Awards 2019!

For the 3rd time, Strategir was awarded the Gold 1st prize in the Research category of the renowned French Marketing Awards (Trophées Marketing 2019) for […]

READ MORE 21 May 2019

Hacking the purchase decision – Influencing consumer behaviour with neuroscience insights

Collecting information directly from deep brain regions (without being tainted with conscious reasoning) Conveying commercial messages directly towards these deep brain regions Implicit non-declarative data […]

READ MORE 29 April 2019

Se connecter au consommateur 2019 : bienvenue dans notre Context Lab !

Strategir vous convie à une journée d’ateliers et de conférences le jeudi 6 juin / 9h-15h / Galerie MR14 Le Marais, 14 rue Portefoin, 75003 […]

READ MORE 29 April 2019

Unlock Pack Power with 360VR and implicit purchase motivations

Find out how to overcome the challenges faced by pack designs Launching any new pack design carries significant risks and in-shelf performance is often the […]

READ MORE 29 April 2019

Nudge your product development

Nudging is nowadays often used in order to influence people’s behaviours. However, we are convinced that nudging can also influence people’s speeches. In a product […]

READ MORE 23 April 2019

Einladung zur Road Show: Erleben Sie VR-Packungstests jetzt live vor Ort!

Seit dem Relaunch im April 2019 bieten wir den neuen Packungstest Packagir®, der VR und implizite Messungen kombiniert und so zuverlässigere Ergebnisse liefert. Menschen kaufen […]

READ MORE 11 April 2019

Pensez LAB, ou comment réinventer les workshop clients !

Comment aujourd’hui contourner et aller au-delà des limites des workshop d’activation et d’accompagnement ? Activer de nouveaux leviers avec des formats agiles et collaboratifs à […]

READ MORE 18 March 2019

Expérience shopper : Comment tester des nouveaux magasins ou des parcours ?

La refonte d’un point de vente ou d’un showroom est un moment charnière, la réalisation de maquette physique est trop couteuse, et l’utilisation de photos […]

READ MORE 18 March 2019

Test de pack nouvelle génération, intégrant virtuel et implicite

Notre conviction : un pack a deux vies et pour réussir sa vie, il doit réussir ses 2 vies: sa vie “Shopper” et sa vie […]

READ MORE 18 March 2019

L’œil ethno au service des insights

Les marques évoluent dans des environnements de plus en plus concurrentiels, les équipes marketing ont le sentiment de vivre dans un monde toujours plus complexe. […]

READ MORE 18 March 2019
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What clients say

The Strategir® Market Shaker® model stands out for me because it has been able to factor in the complexities of our category perfectly through the rigour and emphasis placed on the “at shelf” element of the research. The end result is high level of concept feedback plus a volume forecast built in a robust and realistic way. Very impressive.

Group Marketing Director, Thai Union (John West, Petit Navire, MareBlu)
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Virtual technology

Virtual technology makes it easier to connect with consumers and to provide the right context. Shoppers needs to be connected to the shopper situation. Different virtual reality environments can also help project consumers into the experience of using or tasting a product.

Our technology and research experts work together to find a solution that makes the virtual experience so realistic that people feel and behave as though in the real world, in order to unlock a more predictive consumer truth.

Virtual technology is an integral part of our way to unlock consumer truth.

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