Welcome to Strategir®

We unlock consumer truth to drive sustainable growth throughout the path to purchase

Strategir has been at the forefront of market research since 1986. Passionately curious about people and behaviour, we deliver more than quality data ; we make it meaningful and identify viable opportunities for our clients.
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Our Difference

Our goal is to turn consumer truth into brand growth.

Unlocking consumer truth throughout the path to purchase is the most powerful way. We need to see the bigger picture to understand the whole consumer decision-making process.

At Strategir we do market research because we’re passionate about exploring the reasons why people behave the way they do across different cultures and markets. Strategir can help you look at each step of the brand journey, from innovation and product performance to point of sale, shopper insights and forecasting the market potential.

Using curiosity and expertise we understand your business environment. Proactive and pragmatic, we work hand-in-hand with all our clients to unlock the consumer truth and identify opportunities for growth.

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Happy new year 2023!

Everything invites us to take a fresh look at the world around us. And because this world moves, we are moving too, to always better […]

READ MORE 5 January 2023

Food & Drinks 2022: sustainable, meaningful… and desirable!

Join our webinar – Thursday 10 February, 2022 – 14h BST / 15h CEST – (30 min.) Presented in English by:Delphine Parois Development Director & Head of sustainability – […]

READ MORE 27 January 2022

Happy new year 2022!

For 35 years, Strategir has been committed each and every day to its clients. In 2022, we want to go a step further because advising […]

READ MORE 4 January 2022

Do consumers really want sustainability?

We are speaking at Quirk’s London / 13-14 October 2021. Visit us at Kiosk KGet 20% off. Simply enter discount code SAVE20 during registration. Join our presentation: 14 Oct. […]

READ MORE 22 September 2021

With spring, get a boost of inspiration for packs to drive distinctiveness

Join our webinar – Thursday 27 May, 2021 – 11h CEST / 10h BST – (30 min.)Presented in English by:– Delphine Parois, Development Director and Head of Sustainability – Strategir– Dorte […]

READ MORE 10 May 2021

Boost flexible innovation with Lab communities

Join our webinar – Thursday 6 May, 2021 – 11h CEST / 10h BST – (30 min.)Presented in English by:– Caroline Bastide, Head of Digital. Services, Health & Technology Development […]

READ MORE 20 April 2021

Forget about conventional U&A: Here comes MENTOR!

Join our webinar – Thursday 25 March at 11am CET / 10am GMT – (40 min.)Presented in English by:– Emilie Faget, Development Director, Strategir– Dorte […]

READ MORE 18 March 2021

Are you brave enough to measure sustainability perceptions of consumers?

Join our webinar – Thursday 11 March at 11am CET / 10am GMT – (30 min.) Presented in English by:– Delphine Parois, Development Director and […]

READ MORE 26 February 2021

New organisation for Strategir!

Strategir has deeply reviewed its organisation to answer to the constantly evolving demands in the research market in both France and aboard.After merging with its […]

READ MORE 22 January 2021

Where next for consumers’ sustainability motivations?

With confusion among consumers about what it means to be green, and extra priorities occupying their minds amid the COVID crisis, how can brands leverage […]

READ MORE 9 October 2020
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Virtual immersion helped with Samsung review store layout

I introduced out Samsung Gear VR in 2015. At that time we had only our enthusiasm for the potential of virtual immersion for research. 2 Golden Trophies in 12 months reward our R&D work and the development of a VR offer. Great job!
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To view the case study click here

Emmanuel Malard, Consumer and Market Insight Manager, Samsung

Successful optimisation of point of sale for L’Oreal

For the first time at L’Oréal we leveraged virtual reality to review a category reinvention initiative. We have been working with a lot of people to make this happen. We learnt a lot in the process and had a good time. We are very proud of what we have achieved together
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To view the case study click here

Benjamin Amsellem, International Consumer & Shopper Insight Director, L’Oréal Consumer Product Division
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Virtual reality

Virtual technology

Virtual technology makes it easier to connect with consumers and to provide the right context. Shoppers needs to be connected to the shopper situation. Different virtual reality environments can also help project consumers into the experience of using or tasting a product.

Our technology and research experts work together to find a solution that makes the virtual experience so realistic that people feel and behave as though in the real world, in order to unlock a more predictive consumer truth.

Virtual technology is an integral part of our way to unlock consumer truth.

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