Welcome to Strategir®

We unlock consumer truth to drive sustainable growth throughout the path to purchase

Strategir has been at the forefront of market research since 1986. Passionately curious about people and behaviour, we deliver more than quality data ; we make it meaningful and identify viable opportunities for our clients.
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Our Difference

Our goal is to turn consumer truth into brand growth.

Unlocking consumer truth throughout the path to purchase is the most powerful way. We need to see the bigger picture to understand the whole consumer decision-making process.

At Strategir we do market research because we’re passionate about exploring the reasons why people behave the way they do across different cultures and markets. Strategir can help you look at each step of the brand journey, from innovation and product performance to point of sale, shopper insights and forecasting the market potential.

Using curiosity and expertise we understand your business environment. Proactive and pragmatic, we work hand-in-hand with all our clients to unlock the consumer truth and identify opportunities for growth.

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How to win hearts and minds among newly socially conscious consumers

Join our presentation at Quirks Event in London – February 11-12, 2020 Global knowledge around sustainability new mix development best practices How implicit data allows brands to […]

READ MORE 8 January 2020

The Kano model for greater customer-centricity in fragrance development

Join our presentation at The Quirks Event in London – February 11-12, 2020 & IieX Europe in Amsterdam – February 25-26, 2020 How to drive a consumer […]

READ MORE 8 January 2020

Win at the POS with the right packaging

Even if e-commerce for consumer products (FMCG) continues to develop strongly, brick and mortar remains an important battleground for brands to make an impression in […]

READ MORE 7 November 2019

Testen Sie Ihre Innovation in einer realitätsnahen Einkaufssituation

Testen Sie Ihre Innovation in einer realitätsnahen Einkaufssituation Wie wird Ihr neues Produkt oder Ihre neue Packung vom Verbraucher im Handelsregal wahrgenommen? Ihr Produkt ist […]

READ MORE 31 October 2019

Insights Hunter: How Ethnography helps in finding strong & authentic insights

Interactive Workshop Friday, November 22nd, 9-11:30 AM – 5 Rue Jules Vallès, 75011 PARIS In our age of full digitalization, the need for marketing teams to […]

READ MORE 14 October 2019

2019 Finalist for the Best Groundbreaking Research Project!

LEVERAGE VIRTUAL REALITY IN SNIFF TEST TO IMPROVE FRAGRANCE DEVELOPMENT Firmenich & Strategir teams are proud to be a finalist for the Quirk’s 2019 Marketing […]

READ MORE 30 September 2019

Path to Purchase and Shopper Decision Tree : Making sense of shopping behaviour to improve your retail strategy

In the age of big data and digital analytics, many solutions are available to you to measure you retail performances, in store and online. But […]

READ MORE 28 August 2019

Unconscious motivations & associations: The linchpin of every purchase decision

Neuropsychology has shown that our brain not only works consciously, but more often unconsciously, i.e. implicitly. It processes signals and messages – logo colour, bottle […]

READ MORE 27 August 2019

From textual analysis to sentiment analysis

In product development process, there is a need nowadays to get as close as possible to consumer behaviours and activate a consumer-centric approach.In this context, […]

READ MORE 23 July 2019

Reliability of consumer tests with 360 VR immersion

Adding context in consumer tests thanks to VR immersion seems promising. However are these methods reliable? What about reproducibility, discrimination and impact of VR environments?The […]

READ MORE 23 July 2019
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Virtual immersion helped with Samsung review store layout

I introduced out Samsung Gear VR in 2015. At that time we had only our enthusiasm for the potential of virtual immersion for research. 2 Golden Trophies in 12 months reward our R&D work and the development of a VR offer. Great job!

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Emmanuel Malard, Consumer and Market Insight Manager, Samsung

Successful optimisation of point of sale for L’Oreal

For the first time at L’Oréal we leveraged virtual reality to review a category reinvention initiative. We have been working with a lot of people to make this happen. We learnt a lot in the process and had a good time. We are very proud of what we have achieved together

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Benjamin Amsellem, International Consumer & Shopper Insight Director, L’Oréal Consumer Product Division
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Virtual technology

Virtual technology makes it easier to connect with consumers and to provide the right context. Shoppers needs to be connected to the shopper situation. Different virtual reality environments can also help project consumers into the experience of using or tasting a product.

Our technology and research experts work together to find a solution that makes the virtual experience so realistic that people feel and behave as though in the real world, in order to unlock a more predictive consumer truth.

Virtual technology is an integral part of our way to unlock consumer truth.

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#People #Etudesecteurs #Institut @sophiecorbiere promue directrice de la stratégie beauté luxe du groupe… t.co/x5qcKdqQ2a

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Hear how @COTYInc and @STRATEGIR1 used the Kano Model for greater customer-centricity in fragrance development at I… t.co/SNcdWmGSLn

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