Seasons Greetings

Let’s make the most of 2021. Happy new year!

This year 2020 was a real challenge: it was tough, there was a lot we needed to adapt to, to re-invent, we had to challenge ourselves, change our mindset, and we did it… together!

We learned and grew up thanks to each other. So let’s turn that experience into a bright 2021, stronger together.

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Welcome to Strategir®

We unlock consumer truth to drive sustainable growth throughout the path to purchase

Strategir has been at the forefront of market research since 1986. Passionately curious about people and behaviour, we deliver more than quality data ; we make it meaningful and identify viable opportunities for our clients.
More about us

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Our Difference

Our goal is to turn consumer truth into brand growth.

Unlocking consumer truth throughout the path to purchase is the most powerful way. We need to see the bigger picture to understand the whole consumer decision-making process.

At Strategir we do market research because we’re passionate about exploring the reasons why people behave the way they do across different cultures and markets. Strategir can help you look at each step of the brand journey, from innovation and product performance to point of sale, shopper insights and forecasting the market potential.

Using curiosity and expertise we understand your business environment. Proactive and pragmatic, we work hand-in-hand with all our clients to unlock the consumer truth and identify opportunities for growth.

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Where next for consumers’ sustainability motivations?

With confusion among consumers about what it means to be green, and extra priorities occupying their minds amid the COVID crisis, how can brands leverage […]

READ MORE 9 October 2020

Applying Text Mining Methods for Sensory Evaluation Research

Sensometrics 2020NOTE: In 2020 the conference was to be hosted in Stavanger, Norway, but it will be an online conference due to the COVID-19 pandemic. […]

READ MORE 5 October 2020

Executing Shopper Insights 2020

London | February 5-6, 2020 We are returning once again to this annual thought leadership platform. The conference discusses the vital connections between process, tools […]

READ MORE 9 September 2020

Strategir and Hansa Research Group announce new joint venture partnership in India

Strategir, an international market research group, and Hansa Research group, a consumer insights and market research agency in India and South East Asia, has joined […]

READ MORE 5 August 2020

How to win hearts and minds among newly socially conscious consumers

Join our presentation at Quirks Event in London – February 11-12, 2020 Global knowledge around sustainability new mix development best practices How implicit data allows brands to […]

READ MORE 8 January 2020

The Kano model for greater customer-centricity in fragrance development

Join our presentation at The Quirks Event in London – February 11-12, 2020 & IieX Europe in Amsterdam – February 25-26, 2020 How to drive a consumer […]

READ MORE 8 January 2020

Win at the POS with the right packaging

Even if e-commerce for consumer products (FMCG) continues to develop strongly, brick and mortar remains an important battleground for brands to make an impression in […]

READ MORE 7 November 2019

Insights Hunter: How Ethnography helps in finding strong & authentic insights

Interactive Workshop Friday, November 22nd, 9-11:30 AM – 5 Rue Jules Vallès, 75011 PARIS In our age of full digitalization, the need for marketing teams to […]

READ MORE 14 October 2019

2019 Finalist for the Best Groundbreaking Research Project!

LEVERAGE VIRTUAL REALITY IN SNIFF TEST TO IMPROVE FRAGRANCE DEVELOPMENT Firmenich & Strategir teams are proud to be a finalist for the Quirk’s 2019 Marketing […]

READ MORE 30 September 2019

Path to Purchase and Shopper Decision Tree : Making sense of shopping behaviour to improve your retail strategy

In the age of big data and digital analytics, many solutions are available to you to measure you retail performances, in store and online. But […]

READ MORE 28 August 2019
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Virtual immersion helped with Samsung review store layout

I introduced out Samsung Gear VR in 2015. At that time we had only our enthusiasm for the potential of virtual immersion for research. 2 Golden Trophies in 12 months reward our R&D work and the development of a VR offer. Great job!
For more information click here
To view the case study click here

Emmanuel Malard, Consumer and Market Insight Manager, Samsung

Successful optimisation of point of sale for L’Oreal

For the first time at L’Oréal we leveraged virtual reality to review a category reinvention initiative. We have been working with a lot of people to make this happen. We learnt a lot in the process and had a good time. We are very proud of what we have achieved together
For more information click here
To view the case study click here

Benjamin Amsellem, International Consumer & Shopper Insight Director, L’Oréal Consumer Product Division
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Virtual reality

Virtual technology

Virtual technology makes it easier to connect with consumers and to provide the right context. Shoppers needs to be connected to the shopper situation. Different virtual reality environments can also help project consumers into the experience of using or tasting a product.

Our technology and research experts work together to find a solution that makes the virtual experience so realistic that people feel and behave as though in the real world, in order to unlock a more predictive consumer truth.

Virtual technology is an integral part of our way to unlock consumer truth.

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#People #Etudesecteurs #Institut @sophiecorbiere promue directrice de la stratégie beauté luxe du groupe @STRATEGIR1

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#People #Etudesecteurs #Institut @sophiecorbiere promue directrice de la stratégie beauté luxe du groupe…

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Hear how @COTYInc and @STRATEGIR1 used the Kano Model for greater customer-centricity in fragrance development at I…

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