40 years! A story worth telling...
This year, Strategir is celebrating its 40th anniversary. Four decades of research, built expertise, deciphered markets, and above all, some truly exceptional human experiences and encounters.

To mark this milestone, we wanted to welcome you into our world, to show you what drives us, what brings us together, what has made Strategir what it is for the past 40 years.

That is how “40 & us”, our web series, was born.
Discover the latest episode
Strategir collaborates with you to assist your growth backed by shopper and consumer insights in the era of Enlighted Consumption
Strategir supports you in your innovation projects, helping you reconcile marketing performance with “sustainable consumption”
Who are we
Strategir, a hub of diverse skills and talents
Enlighten your marketing decisions with Strategir, a marketing research company with a strong international expertise and coverage.
Discover our expertise
Hybrid approaches and tailored support for 100% actionable insights
Your challenges are at the heart of Strategir’s concerns. We therefore place a wide range of skills and resources at your service to deliver clear, actionable recommendations
Our team

Eclairez vos décisions marketing avec Strategir, société d’études marketing internationale

Latest news

Webinar | Innovation 2026: Key consumer expectations around the world

Exclusive insights from our international survey on how to drive successful innovation across global markets.
Strategir and its Strat’Alliance network invite you to a webinar. When it comes to brand perception, “Innovative” ranks only 7th, behind reliable, affordable, transparent, and sustainable. Meanwhile, gimmicky innovations are facing growing consumer backlash. It’s time to understand what convinces people.

Read more

Strategir is B Corp certified!

We are immensely proud to become part of this global community of companies that meet rigorous standards of social and environmental performance, legal responsibility and transparency. As a B Corp™, we are dedicated to making a positive impact on all our stakeholders, our employees, clients, communities, and the environment.

Read more

Understanding consumer behaviour

Identifying offers in line with their values

Faced with social and environmental issues, consumers now expect brands to convey values that meet their demands.

We put both our market research expertise and our passion for understanding humanity at heart to support your marketing decision-making and accelerate changes.

Making the development of your offers solid

Innovation is source of growth for any business. It is therefore vital to make development reliable by placing consumers at the heart of your thinking, from the earliest possible stage of the innovation path.

Strategir combines various research methodologies to assist your innovation projects. We position ourselves as a genuine partner in your innovation process, to help you identify offers that will bring a strong business success.

Evaluate your products and services

Maximise potential of your offers

Product tests are Strategir’s core activity, with over 2,000 innovations tested every year! 

Drawing on our expertise in innovation testing, we have developed number of key indicators (KPI signature ) that quantify the success potential ensuring your offer’s competitive advantages.

Anticipate the potential of your innovations

Forecasting market performance of your new offers

To help you manage launch of your offers as smoothly as possible, Strategir offers a tool for sales volume forecast.

Based on the principle of micro-modelling and Artificial Intelligence (AI), our Market Shaker® provide accurate sales forecast, reconstructing a panel of virtual consumers, in which all the factors that influence a purchase are linked to individuals.

Who are we?

Strategir is a market-research company with over 35 years of experience, operating on a human centric scale. We enlighten brands in their marketing decisions by combining human and technological skillsets.

We can support you in projects to reconcile business efficacity with social issues.

Our purpose, since 2022: “Inspiring to foster the development of enlightened consumption”.

They’ve trusted us

The benefits of working with us

Brief

Fully understand your challenges

thorough active listening by our sector experts

Méthodo

Define the best approach for your objectives

bringing a broad range of skillsets into play

Coordination

Provide full support at all phases of your project

by our strong in-house resources and methods

Analysis

Provide strong industry expertise

with our multidisciplinary and collaborative approach

Result

Integrate all your strategic challenges

to provide insights that help you go further

Brief

Fully understand your challenges

thorough active listening by our sector experts

Méthodo

Define the best approach for your objectives

bringing a broad range of skillsets into play

Coordination

Provide full support at all phases of your project

by our strong in-house resources and methods

Analysis

Provide strong industry expertise

with our multidisciplinary and collaborative approach

Result

Integrate all your strategic challenges

to provide insights that help you go further

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