Welcome to Strategir®

We unlock consumer truth to drive sustainable growth throughout the path to purchase

Strategir has been at the forefront of market research since 1986. Passionately curious about people and behaviour, we deliver more than quality data ; we make it meaningful and identify viable opportunities for our clients.
More about us

Our Difference

Our goal is to turn consumer truth into brand growth.

Unlocking consumer truth throughout the path to purchase is the most powerful way. We need to see the bigger picture to understand the whole consumer decision-making process.

At Strategir we do market research because we’re passionate about exploring the reasons why people behave the way they do across different cultures and markets. Strategir can help you look at each step of the brand journey, from innovation and product performance to point of sale, shopper insights and forecasting the market potential.

Using curiosity and expertise we understand your business environment. Proactive and pragmatic, we work hand-in-hand with all our clients to unlock the consumer truth and identify opportunities for growth.



ESOMAR Congress

Berlin – 23-26 September, 2018 The data, research and insights profession has seen more change and evolution in the last five years than ever before. […]

READ MORE 16 August 2018

Paris Retail Week – 2018

From 10 to 12 September 2018, Strategir will attend the 4th edition of PARIS RETAIL WEEK. This important exhibition is open to all retail and e-commerce […]

READ MORE 16 August 2018

How to really give a voice to consumers in a product test?

Join us at the Eurosense, 8th European Conference on Sensory and Consumer Research 2-5 September, 2018 | Verona, Italy to know more ! Strategir and […]

READ MORE 16 August 2018

How a VR 360° immersion in sniff test connect the consumer to the category for a better fragrance selection?

Join us at the Eurosense, 8th European Conference on Sensory and Consumer Research 2-5 September,  2018 | Verona, Italy to know more ! Strategir and […]

READ MORE 16 August 2018

Delving deeper into consumer shopping behaviour

Gain top tips for winning at point of sale. Shoppers buy more when it is easier to shop because we shop without knowing how we […]

READ MORE 7 August 2018

What makes the USA unique?

There are more similarities than differences between western European countries and the USA – but it is the differences that determine success or failure. Do […]

READ MORE 3 July 2018

Use virtual reality to drive in-store actions

Join us at CX-Paris / June 19, 2018 > Registration here Why modelling a store? At Samsung, it is crucial to meet shoppers’ expectations and […]

READ MORE 11 June 2018

L’Or line extends with confidence coming from AI driven sales volume forecasts

AI based sales volume forecasting can increase your confidence in sales volume forecasts built on research samples of a couple of hundred consumers. See in […]

READ MORE 6 June 2018

June 11-22, join our shopper week!

1 hour in your office location to show you how at Strategir, we can go one step further in understanding Shopper truth. Digital, virtual reality, […]

READ MORE 5 June 2018

Printemps des Etudes 2018

Venez assister à nos conférences : Jeudi 5 avril, 12h00 – 12h45 : “Comment l’Intelligence Artificielle sécurise les prévisions de vente estimées à partir de 200 […]

READ MORE 5 March 2018


What clients say

The Strategir® Market Shaker® model stands out for me because it has been able to factor in the complexities of our category perfectly through the rigour and emphasis placed on the “at shelf” element of the research. The end result is high level of concept feedback plus a volume forecast built in a robust and realistic way. Very impressive.

Group Marketing Director, Thai Union (John West, Petit Navire, MareBlu)

Virtual technology

Virtual technology makes it easier to connect with consumers and to provide the right context. Shoppers needs to be connected to the shopper situation. Different virtual reality environments can also help project consumers into the experience of using or tasting a product.

Our technology and research experts work together to find a solution that makes the virtual experience so realistic that people feel and behave as though in the real world, in order to unlock a more predictive consumer truth.

Virtual technology is an integral part of our way to unlock consumer truth.


Related Twitter


Let's meet at the annual @ESOMAR congress in #Berlin. A great opportunity to meet, share ideas and vision for the n… t.co/0sYMTZ6Jp2

Come and see us at booth T099 @Parisretailweek to see how your brand could be even closer to shopper truth!… t.co/q0yl9O35FP

Join us at #eurosense #Verona Italy #poster session #snifftest “Evoking/simulating context with #VR 360° immersion… t.co/vVtYbCDgAV