A satisfactory customer experience, i.e. effective and efficient, is essential in the brand / consumer or customer or user relationship. If it is conveying emotional benefits on top, bonding with the brand will only be reinforced. At Strategir, we know how a successful UX or CX has become the holy grail. This is why we have different approaches and technological tools to assess your UX.
Shopper journey research provides an understanding of buyers’ decision pathways and identifies various touchpoints that should be activated depending on the type of journey. It offers guidance on how to effectively drive them into the store or simply towards your brand.
With our variety of flexible digital methods, we can help you to pinpoint the key information that structures each step of the shopper journey: considering, searching, confirming and buying.
In stores or through e-commerce, our sector teams will support you in your understanding of where, when and how you can capture shoppers during their journeys and advise you in how to make the right decisions when activating your omnichannel strategy.
Because of our extensive experience of shopper research, Strategir’s teams provide all their multidisciplinary expertise via 100% customised, hybrid approaches (qual, quant, implicit and explicit) to help you evaluate and optimise your experience of in-store sales.
Our shopper and data expertise have also led us to develop a statistical modelling tool, called Shopper Choice Modeling®, to help you identify of the implicit entry keys for shoppers at points of sales.
At Strategir, we are committed to support you throughout your user experience understanding projects, for physical products and packs, and also digital products and services.
We offer a test protocol devoted to testing web page, applications or the online pathways.
Thanks to our hybrid qual, quant, implicit and explicit techniques, we get close to user experiences in their point of view so that we can identify any “pain-points” which, once corrected, will enable you to provide an optimal user experience.
These test protocols can also be activated in the form of design thinking, on the beta versions of your interfaces, with the aim of revealing user needs, which might not be addressed during the initial conception phase, and take the experience of your brand further.
Retail situation tests validate merchandising solutions (shelf layouts, POS ads, markers, entire stores or showrooms) to optimise the purchase experience. At Strategir, we believe that an immersive life-size environment is the must in accurately evaluating shopper behaviours.
Our tests have proved this: the visual pathways through a display on a screen is not the same as the experience in actual size. Online tests create legibility challenges and it leads to loss of visual mass effect of a brand.
This is why Strategir has developed a unique technique in virtual reality, which has won numerous awards. With VR (Virtual Reality) headsets, we can run 3D tests of environments of any size in an ultra-realistic way. Consumers are taken on board and reproduce natural behaviours of visual navigation, consideration time and purchases. We can therefore estimate the volume performances and values associated with your merchandising in a reliable, precise manner.
Strategir is committed to our CSR (Corporate Social Responsibility) policy.
Strategir works together with the clients in the development of more virtuous offers for their consumers, with our marketing expertise and knowledge in sustainable development.
Strategir embraces the values of solidarity and mutual support to build on trust, transparency and respect with its stakeholders.
Strategir cultivates a professional environment that prioritises the fulfilment of its team members by fostering empowerment.
Strategir adopts actions of solidarity, as well as sound resource management.