To measure and appraise your innovations’ potential, Strategir has devised specific analysis scores. The aim is to provide you with quantified data from consumer tests, so as to help you take the right direction when marketing your products.
The challenges of (Corporate Social Responsibility) are increasingly at the heart of citizens’ preoccupations. Thus, consumers are taking an ever-greater interest in it, just like Strategir.
We have developed a proprietary KPI (Key Performance Indicator) capable of quantifying perceptions of your offers according to the three main pillars of “sustainability”: health, the planet and ethics.
To get closer to the truth, we base our sustainability score on a hybrid model, allying explicit and implicit measurements. A sustainability score allows you to check if the intentions in your CSR approach – pack, product or concept – are interpreted in the right way by your consumers.
Liking is often considered to be one of the main indicators. Our experience has taught us that liking does not always reflect the intensity of the story being told by a product. So, how to grasp and synthesize the entire product experience and go further than liking?
A signature score provides simple, effective and comparable representations of one product to the next. It gives a measurement of the uniqueness conveyed by a product, in large dimensions, so as to grasp each of its strengths and weaknesses.
We use this KPI (Key Performance Indicator) in the context of comparative analyses of a large number of products to obtain a storytelling approach and a close appropriation of the results by your teams.
Liking an innovation in a blind test is one thing. Liking it so much that you want to adopt it and for it to replace your usual product is another, and this stands as a genuine marker of success. So, how to measure this potential success?
The average consumer doesn’t exist, there is a need to bear in mind each individual’s particularities to measure potential success better.
This realization led us to create a composite adoption score. This individually modelled score provides an identification not only of performances but also of each individual’s likelihood to switch. Once calculated, it delivers a numerical measurement indicator of this capacity for adoption.
For each individual, our Market Shaker® model, based on AI (Artificial Intelligence), brings together all the factors that influence the purchases and performances of an innovation, so as to estimate its sales volumes.
In our model, artificial intelligence transforms around a hundred respondents into a “virtual panel”, of up to 2 million consumers, for a more reliable volumes forecast.
This Market Shaker® model meets the requirements for successful forecasts of your sales volumes, by taking into account individual behaviours in their multiplicity, while bringing in purchase contexts.
The Market Shaker® describes accurately everything that will influence a product’s success.
Derived from our Market Shaker® model, the Innovation Potential Score® reflects a concept’s potential to generate purchases and allows a large number of innovations to be classified in just one indicator. Based on the principle of micro-modelling, it takes into account both individual behaviours (in particular purchase frequency) and a measurement of the act of purchase, thus guaranteeing the reliability of the final ranking.
Do you want to set up consumer or user tests and benefit from these different analysis scores?
To do so, Strategir is committed to a policy of CSR (Corporate Social Responsibility)
Strategir accompanies its clients in the development of more virtuous offers for their consumers, by using its marketing expertise and its knowledge of sustainable development.
Strategir relies on the values of solidarity and mutual assistance so as to promote a relationship of trust, transparency and respect with its stakeholders
Strategir provides its collaborators with a professional environment that favours fulfilment, by uniting empowerment, skills development and a convivial workplace
Strategir adopts actions of solidarity, as well as sound resource management.
