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Our international network: strategic presence around the world

Strategir is aware that your business challenges may transcend national borders. We provide support wherever you are in the world.

Nearly 15 years ago, we started to form our international network, based on our unique model. We expanded our partnerships in the form of joint ventures, with local independent marketing research agencies in many countries.

Given our professional and sector expertise, we have been able to strengthen our capabilities with our partners who, on a daily basis, provide us with their local, cultural and business expertise.

Strategir’s international team is based on the abiding relationships with our joint venture partners, which guarantees high quality data collection and analysis in different markets. We share our methodological practices and our technological approaches to nourish our knowledge and our expertise mutually.

Discover our market research partners worldwide.

For any information contact Ariane van


Strategir GmbH - Germany

19 years’ presence in the German market. Since 2004, the German subsidiary offers a portfolio of Strategir solutions to its clients to assist them in their innovation processes.

The Director, Line Kerrad, has over 20 years’ experience in marketing research, with a focus on innovation and, in particular, on pack tests. She is a member of the German Packaging Institute.

For further information contact Line Kerrad,

Ad hoc - Spain

25 years’ experience in the Spanish and Portuguese markets.

Ad hoc specialises in the mass market, but also in education, health and insurance.

Their qual and quant teams will assist you with both online and offline solutions, concept and product tests, satisfaction and point of sales research.

Ad Hoc is known as a rigorous, flexible international institute.

IMR - Italy

25 years’ experience in the Italian market.

Both qual and quant, IMR’s team will provide customised research solutions, either face to face, or online, thanks to its proprietary digital platform.

IMR is particularly renowned for its team of enthusiastic researchers, who accompany its clients with their flexible, proactive and interactive approaches.

The Americas


35 years’ experience in the US market.

A specialist in FMCG research.

The team will provide customised qual and quant research solutions, with their 15 test studios (equipped with sensorial cells, fragrances, a test kitchen and laundry-room, with focus group facilities) situated across the American soil. The extremely high quality of their data collection is CSS’s DNA. 

Arion - Brazil

35 years’ experience in the Brazilian market.

A specialist in research into cosmetics, FMCG, finance, energy, cars, logistics, technology, pharmacies, education and health.

Both qual and quant, the team will assist you in customised research, face to face, online or telephone.

More - Mexico

18 years’ experience in the Mexican market, but also covers Chili, Argentina, Colombia, Peru, Equator, Guatemala and Central America.

Both qual and quant, the team will assist you in customised research, face to face and online, in product tests, packaging tests, sniff tests, core brand and shopper research, or in consumer awareness.

Asia / the Pacific

Blue Gate - China

15 years’ experience in China, based in Shanghai.

Both qual and quant, the team will assist you in customised research, with solutions suited to each of your business issues: strategic, consumer and shopper studies. Their strengths: high-quality offline fieldwork, as well as research on their cutting-edge digital platform and social media.

Hansa Research Group - India

With its 40 years’ experience as a major player in the Indian market, Hansa is our partner in India, Singapore, Bangladesh and the countries of South-East Asia.

Both qual and quant, the team will assist you in customised research needs. Its strength: high-quality fieldwork and an effective analytics service.

Hansa is particularly well-known for its capacity to integrate technological innovations and provide added value to help their clients make relevant decisions.


Beyond Insight – South Africa

With 10 years’ experience in South Africa, Beyond Insight will also assist you in Sub-Saharan Africa, Nigeria, Ethiopia, Uganda, Tanzania and Mozambique.

A specialist in FMCG research.

Both qual and quant, the team will assist you in customised research, with specialisation in use and attitude studies, product tests and sensorial tests, and shopper research.

BJ - Morocco

With 15 years’ experience in Morocco, BJ also assists you across the entirety of North Africa.

Both qual and quant, the team will assist you in customised research, with either classic or more advanced methodologies, with their experts.

BJ is an institute recognised for its commitment to delivering high-quality services, based on rigorous quality control standards and a desire for genuine transparency.